Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

9 Awesome Pediatric Dentistry Postcards You Can Send

Updated on December 11, 2023 by Joy Gendusa

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Hey Pediatric Dentists!

Want to see how my dental clients have generated 143% and 350% increases in new patients from their marketing?

Check out these 9 pediatric dentistry marketing ideas complete with pediatric dentistry postcards you can use!

1. Grab the attention of 79% of prospects with this proven tactic

Think digital is the best way to market your practice?

Check out this stat:

79% of consumers find direct mail more useful and trustworthy than going online.

You can send prospects pediatric dentistry postcards, like this one:

**2. Send pediatric dentistry postcards repeatedly to generate $300,000 and a 906% ROI**

If you want to GROW your practice with a steady stream of new patients, let consistency be your friend!

Here’s a real example of how consistency can pay off:

My client, Arcadia Dental, mailed postcards to 22,825 households in the area where they’re located every other month over the course of 1 year. They added Google ads automatically to their mailings using DirectMail2.0 which promoted their practice online across thousands of websites in the Google network.

You can see the postcard design here.

Here’s a pediatric dentistry postcard you can customize for your practice:

3. Receive 254 phone calls by mailing pediatric dentistry postcards

Here’s how my client Kingsburg Family Dental used direct mail to grow their practice:

They purchased a mailing list of 24,000 residents within their practice’s zip code and mailed postcards to it 3 times.

They also added Google ads to their mailings — using DirectMail2.0 — to catapult their marketing campaign’s reach.

Take a look at their campaign stats:

366 tracked calls
1,898,000 number of times Google Ads were displayed
556 Google ad clicks
All from 72,000 postcards mailed.

You can see the postcard they mailed here.

Here’s a pediatric dentistry postcard you can mail:

4. Use this automated digital strategy for 349% new patients

My client, Tanty Family Dental, generated a 349% increase in new patients by adding the following to their year-long direct mail campaign:

Google ads
Facebook ads
And Instagram ads

Check out their campaign analytics:

212 tracked calls
1,131,000 times Google ads were shown
377 Google ad clicks
102,000 times Facebook and Instagram ads were shown
238 Facebook and Instagram ad clicks

We call this marketing program Everywhere Small Business, and it requires ZERO effort from you!

Here’s a design you can mail:

5. Give multiple special offers for $45,000 in revenue

When one of my clients opened their practice, they needed a way to fill their appointment books with new patients.

So, they committed to mailing 25,000 postcards to local residents — 3 separate times.

Their design included multiple special offers — one of my favorite pediatric dentistry marketing ideas — which you can see here.

Providing more than one special offer in your dental marketing gives prospects a reason to call you for help, no matter what problem they’re experiencing.

Here’s a design you can customize for your practice:

Their results?

My client received 128 new patients and $45,000 in revenue from their campaign.

You can check out their other campaign details here.

6. Commit to a year-long strategy for 795 calls (and 143% more patients)

My clients Dr. Goolsby and wife (and business manager) Becky needed to drive more new patients into their recently-purchased practice — Borealis Dental Studio — so they decided to give direct mail a try when all other methods fell flat.

They started out mailing 6,000 postcards per month…

When they saw 48 new patients book appointments directly from their postcards in just 3 months —

They increased their mailing quantity to 12,000 postcards per month.

They then added matching Google ads using DirectMail2.0 to increase their new patients even more.

Check out their analytics:

795 tracked calls
2 million number of times Google ads were shown
200+ Google ad clicks

After 1 year of marketing every single month —

They generated a 143% increase in monthly new patients and a 998% ROI.

It’s worth mentioning that this postcards-Google-ads marketing program was 100% set-it-and-forget-it and required no effort from Dr. Goolsby nor Becky!

You can watch their case study video here.