Direct mail postcards are a proven real estate marketing tool. At PostcardMania, we’ve helped more than 3,862 real estate professionals sell more homes using postcard campaigns that have ALREADY WORKED for our real estate clients.
If you’re looking for real estate marketing ideas, you’re in the right place! You can use any of these postcard designs for your business or customize them with your own logo and copy — or we can design one from scratch.
Call our marketing consultants at 1-800-628-1804 to talk about a real estate postcard campaign or any other aspect of realtor marketing — it’s FREE!
Postcard Mania has always done what they said they would. On time and on budget. They are very responsive to my needs.
We work closely with Sherri and depend on them to get our mailings out accurately and on time. We really appreciate their continued partnership towards our business' success.
I got 120 calls after the first mailer – that’s an 11% response rate!! I closed 12 of them and the revenue was approx. $200,000 total and ROI is 13,431%
Thank you Andrea, you have been most helpful and I really appreciate everything everyone at PostcardMania has done for me
everyone I've worked with has been amazing!
Hi Holly. Thought you might want to know we have picked up over $14,000.00 in jobs with your mailings, and as far as I'm concerned this is the worst time of the year for residential sales.
Thanks Joy! This was our first time ordering postcards for our business and your staff has had amazing customer service throughout all of it, even with my 5000 emails and questions!
I send out 15,000 postcards per month (it’s the ONLY marketing I do) which brings in $60,000-$100,000 per month — a 3,421% return on investment!
Hi guys, I just wanted to take a moment to thank you both for my recent order … getting lots of calls so far (32 calls so far — 3.2%, which you know is higher than the USPS reported average for direct mail!). Hoping we will get as many as 50 calls before the campaign is done! The cards look great and I appreciated your assistance. PostcardMania is the best!
Josh was responsive and paid attention to any details or remark I had. Excellent costumer service. Well done!
Kayla is very responsive, accurate and a pleasure to work with. PostcardMania has done a fantastic job for us for many years now.
414 interested leads!
Postcard Mania was amazing! Always quick to respond to emails! Quick turnaround time with any changes we made! Totally recommend!
$10,000 in new business from each mailing!
Hi! These two ladies have been amazing! I wouldn’t have gotten anything accomplished if they had not walked me through doing everything step by step. I love the phone calls and the emails! Kudos!
Super impressed by PostcardMania. As a small business owner it is difficult to navigate marketing in today's direct / electronic marketing. Being a pretty hands on guy I looked at a Pitney Bowes machine to do my own stamping, then looked at post cards, labels, and even dabbled with Facebook marketing. When I discovered what PostcardMania offered a combined solutions with in-house experts I was completely amazed and impressed. The entire process is seamless and simple. Doing all of this on my own would have cost far more than working with PostcardMania. Aside of the process, I love the people. I have never felt pressured to buy any service or add-on. A simple suggestion gets my mind moving and they answer questions, provide no nonsense quotes and they let me decide. If my answer is no, then no big deal. If I answer yes, they just right on it and get to work for me! As a small business I have my own fantastic marketing team just an email or phone call away. I look forward to growing my business with this group!
Wow! I LOVE it! Design looks fantastic and elegant.
Sabrina was very helpful from the beginning in helping us get set up. She continues to follow up. [PostcardMania’s] tracking program is great because you can go onto the website and figure out exactly where you are in the campaign — whether it’s active or inactive. Those kinds of things really make a difference to me, and we were really pleased with the support system. We spend $30,000–$40,000 on postcard marketing. We make probably $150,000–$200,000 a year off of that campaign!
Thank you and your team for great ideas on how to better promote our brand and business. The post card design and layout was exactly what I wanted.
Great service and quick turnaround! Would highly recommend Postcard Mania. :)
The entire team has been really great to work with. It has been a easy process through and through.
Brad James and the designers were awesome from the start of the project until the moment I received the business cards in my hands. PostcardMania, located in sunny Clearwater, produces the type of postcards and business cards that you would be proud to give out. I will definitely order from PostcardMania again and I also recommend you attend their small business summit that I personally attended three years ago. I flew to Clearwater Bay from Canada to attend and it was definitely worth the trip! And at the same time, you get to spend a little downtime at the beach in beautiful Clearwater Bay after you have attended the two day training summit. Thank you for reading my review!
I listed one house and when it sold, netted $10,069 — an ROI of 625.7%, which more than paid for the mailings. I have listed three houses in that community.
We think that PostcardMania's the most organized mail marketing & digital marketing company we've come across & we're pleased with our decision & quality!
The team at PostcardMania deliver phenomenal customer service! My company works solely with PostcardMania for our marketing collateral. They're very well organized & the prices are competitive!
I enjoyed the transparency in my first conversation with my rep - What is the program? What is the cost? Options etc. I have nothing but great things to say about the quality of the postcard, the ease of the process and the price for production + mailing. Will definitely recommend. I really appreciate the team that I worked with along the way! They were amazing! Great teamwork!
We get 50 new leads from every mailing.
I credit 2-3 sales per year due to my calendars which is approximately $20,000-$30,000 in income.
Amanda, Ashley, Dylan and team are wonderful! Great follow up and easy to get into contact with! Their professionalism, insider knowledge and recommendations give me confidence in using PostcardMania without any doubts! Thank you!
I have had just one new client so far, but with post cards in the Real Estate business, you have to send them out at regular intervals before you start seeing more results. People need to feel that you are stable and focused in their areas. If they just get a card once every 6 months then they tend to forget you. It's important to send them out about every two months 'in season'. I will be sending mine out in March, May, June, August. Then again in 'slow season' in Oct, Jan. The potential for just one listing is about $10,000 in my locations.
Our rep Ashley has been very responsive and an excellent project manager, so much so she now feels like part of our marketing team! The Postcardmania design team is excellent too and customer service throughout the company is outstanding and has exceeded our expectations!
My experience with Postcardmania was great, ty very much. I'm looking forward to do a lot of business with you and your company in the near future.
Great company to work with! Raj is an amazing rep and knows his stuff. Joy, the CEO is truly passionate about what she does and is an expert. I wouldn't want to leave my marketing in the hands of a company that isn't passionate about helping others and isn't insanely obsessed about marketing. Postcardmania is EXACTLY that; passionate and obsessed with helping others market their business! I would recommend the to anyone. :)
I was extremely satisfied when I used your services. I will continue to use you in the future based on the excellent service from everyone we worked with in your organization.
Kayla and James made this process super easy. I have three rounds of postcards set to mail, and bought the facebook and google followups. The interface is easy to use and figure out. Both Kayla and James were very responsive and helpful. I never had to wait long to get a reply. The postcard design was very nice, they use information and options from past successful campaigns in similar fields to design the post cards. I like the tracking information available. Looking forward to seeing the success of the campaign.
After just two months, each of the brokers had closed about five deals, averaging $260,000 each. The commission on each sale is 4.5%, which means each agent generated $58,500 in revenue — $234,000 total for the office. The cost of printing and mailing those 2,000 postcards was $1,637, which means they got a 14,194% return on their investment!
Timely follow ups, prompt email returns, trust building attitudes, relevant and professional communications, excellent service overall.
Thank you very much in designing a fantastic card. I really appreciate all the effort that has gone into our card. From Ryan, to Sarah, to the great design team that worked together to craft the card.
Received 10 responses from the cards and made $20,000 in revenue with another deal in the works.
23 calls and $16,000 in revenue in just 45 days!
I know I've said it before, but we are so grateful for the work you and the graphic designers put into these sites! They look so awesome, and each design looks unique and the sites are cohesive. We love the way you applied our content, my mom especially noticed on the short sale website the way "short sale v foreclosure" was set up, with the perfect stock photos. You've helped us look far more professional! I don't know if you saw the old sites, but what you've given us is better than what we could have hoped for!
96 potential new customers!
I have 2 campaigns running currently and it's been really smooth, The design folks are amazing. They take my raw vision and bring it to life in a tangible postcard.. I like it.
I was extremely pleased with the ordering process and responsiveness of the team. Easy to work with and a great value. I will continue doing business here.
Everyone was helpful; information was communicated clearly and promptly.
I'm getting a 1-2% response rate, and out of that I'm getting 1-2 sales through each mailing — deals are $5-10k each.
We closed two deals, which generated $4,000 using postcard marketing!
Joy, Thank you for taking a look at my marketing pieces and then stepping in to help make things come together. You are an awesome owner and I love working with Carly Switzer. Much Appreciated!
I have worked with other mailing companies. I have been very impressed by the proactive attitude that Josh has shown in this process.
Everyone is extremely friendly and responds quickly. I feel I'm in great hands. I can't wait to see the end result when my mailings are officially received by my potential customers.
As small business owners with many obligations, we appreciate Joe May, Bridgett Taylor, & Rachel Schweibold for helping push us in the right direction with our marketing project. We appreciate the constant feedback & suggestions in making this work. That has been valuable & in a lot of ways, has kept us accountable in meeting our goals & milestones. The process of checking the work via PostcardMania, along with the email updates & calls, is highly appreciated. We don't think we've worked with any other design company that checks in with us to see how we're doing & what's required from us is moving along. Keep up the GREAT work PostcardMania team!
We are very satisfied with the response. Keep up the good work!
Madison my rep. was always accessible and really helped me to make the right decisions with some matters I was unsure about. Overall, very one I had to liaise with, all gave great customer service.
Stephanie was very tentative, listened to my needs, was easy to work with and produced a great product. I am very happy and pleased!
Jennifer Taylor offered some very insightful recommendations to improve our website. Also Cassidy Towers has been very accommodating and thorough in handling our account. Thank you.
We initially chose PostcardMania because they are very people friendly and they have good pricing.
No other marketing company can compare to Postcardmania!
Postcard Mania / Rocket Print & Mail has been a pleasure to work with! They are extremely professional and have multiple layers of approval processes to make sure what they mail out is exactly what we want. They are efficient, friendly, professional and keep me on task when I forget to approve a process or even schedule a mailing! They are truly a business partner in my business and I appreciate that. Have I mentioned their pricing is better than we have been able to find anywhere else? I highly recommend them and their team.
Thank you very much. It looks perfect. It's a pleasure to work with you guys. from customer service to pricing. you guys made me feel like a unique customer.
Had a great experience with postcard mania, especially with Madison Cowen. She was extremely helpful and nailed the postcard design!
I researched companies on the internet and I called a few different companies. I made my decision [to use PostcardMania] on how I felt speaking with the representative on the phone. I felt very comfortable and at ease.
Laura at PostcardMania / Rocket Print & Mail is awesome! Excellent service. Great pricing. Quick and easy communication. Incredible experience so far!!
Thank you!! Your company is fabulous on marketing!!
Can't say enough about the folks here at Postcard Mania. More that just postcards they offer very reasonable web services as well. Working with McKenzie on my website was super easy. She gave me a template to fill out then she came back with a design. After a few very minor changes we went live. She even added my Google Analytics code. I truly appreciate Emily for all the wise advice on mailers, and Ashley for ensuring that my postcards and mailing lists are dialed in. I'm so glad I don't have to do all of this on my own, and the prices are by far the best I have found for a full integrated service with Mail, Google, Facebook and Website. Thank you all for your hard work and dedication, its like having my own marketing department!
We were using seo and it wasn’t leading to the results we wanted for the money we were spending so we looked into sending postcards to attract new clients. The issue was we had a generic website that was included in a software that we use to run our business and it was very functional but wasn't the store front look we wanted to attract new customers. We decided to go with Postcardmania because they could be a one stop shop for us. They made us a great new website, designed beautiful postcards that will be sent out tomorrow, and the staff has some of the best customer service in the industry (we worked with Mckenzie Allen). We cannot comment on the effectiveness on the postcards yet but the website is wonderful and so are the people at Postcardmania. Highly recommended.
Very professional and easy to work with. The quality of their cards is top-notch.
Jimmy is such an awesome Specialist ! He walked me through the whole process and answered any questions that I had. I am very confident that my marketing is in the right hands !!!
As a client who's been doing direct mail for nearly fifty years, PostcardMania has their act together. Good communication, prompt responses, excellent creative turnaround times. Very satisfied.
PostcardMania should be your go to for marketing!! There professionalism and knowledge within the marketing industry is top shelf. They have dedicated teams to help you with everything from design layout, Facebook ads, Instagram ads, online banner ads, and follow up emails put in place that make it a 100% done for you system... The only thing holding your company back is YOU!! Stop procrastinating and drop the money in marketing!! This company will help you see new growth by creating a professional, one of a kind done for you marketing campaign.
$45,000 in income! A 1,484% return on investment!
I've used you for my postcards for ELEVEN years...that says something!!! :)
One of the best company's I have ever dealt with. Incredibly efficient, well run and customer service focused. Can not recommend these guys enough.
Real estate postcards have been proven to generate leads, sales, and a high return on investment for realtors, but with a caveat: you need to mail consistently! Sure, that sounds self-serving — coming from a direct mail marketing company — but think about it: your prospects will only remember, call, and choose YOU over your competition to the degree that they remember you above your competition. So if you want to beat your competition per se, you need to be seen more often, more consistently, and in a better, more professional light.
And if you’re wondering if real estate postcards still work in our digital age, check out these stats:
Important note: your real estate direct mail marketing is only as good as WHOM you mail. So when it comes to real estate postcards, choose a professional, bright design that gets seen from the mail stack, and mail it to a quality mailing list full of valid addresses of your most qualified prospects.
You can design a real estate postcard using any graphic design program, or you can use one of our graphic designers and save some time! Or, you can use one of the designs above and save some time!
Or, if you want a completely custom design for your company, we only charge $199 to whip up a professional real estate postcard design for you, and the best part? You receive unlimited revisions. Yup, we’re not done until you’re happy.
Remember, you are free to use your own design for your campaign! Just give us a call so we can ensure it’s sized per the USPS specifications.
We sure do! In fact, we use a special addressing machine in our warehouse to do it. No hand-addressing postcards!
Absolutely. And they especially work when mailed consistently. Remember, you want your prospects to see you over and over again so when they are ready for a realtor, they think of YOU. You can target your Just Listed postcards to hit any area or neighborhood you like, just give us a call and we’ll run a list count for you for FREE.
You want to feature a few photos of the home or property you just sold, and also include:
A postcard campaign is a well-designed postcard (or letter) that aims to tell a specific group of people — your prospects — a marketing message with the intention to get them to call you for more information. This includes:
When we say “consistently,” we mean for minimally 3 months, 6 months if you can, and 12 months to stacks the odds in your favor even more so.
You tailor your real estate postcard design to the area, and you hit that area with postcards consistently every single month for ideally 12 months. Obviously, you hit that area with postcards as often as you can budget, but to truly farm the area, you need to likely market more than the competition, and that means getting your face, company name, and brand seen very consistently. Do we sound like a broken record saying “consistently” over and over again? Well, that’s because ahead of every other real estate marketing tactic, literally consistency is the #1 successful action we recommend!
You can see our clients’ success stories here (https://www.postcardmania.com/case-studies/real-estate/) for real marketing campaigns that produced ROI’s such as 400%, 737%, and even 24,674%!
You can generate referrals from friends, family, and colleagues, and you can also purchase pro bate mailing lists to target specifically people who absolutely have to get rid of properties. (Note: we’re one of the only direct mail marketing companies that sell quality pro bate lists!) You can also purchase mailing lists of highly motivated sellers. These are just some ways to generate leads in real estate marketing, and we have many more proven-to-work strategies too! Just give us a call, and one of our trained marketing experts will share all the tricks of the trade to ensure your real estate marketing produces leads and return on investment!
Ultimately, you want to market yourself everywhere: online, in the mailbox, via friends and family, and on social media. We know it can seem overwhelming, and that is why we created an all-in-one marketing program called Everywhere Small Business. With Everywhere Small Business, you receive:
Everywhere Small Business is the best chance to dominate your real estate market, and it’s VERY affordable, too!
Absolutely! In fact, it’s arguably one of the most effective marketing strategies for realtors! You can see many of our successful case studies on real agents just like you here. (https://www.postcardmania.com/case-studies/real-estate/)
You want to start with an attention-grabbing postcard design (like one of the ones on this page!) and mail it consistently (at least every month for 3 months, better if 6 months, and even BETTER if 12 months) to a target mailing list chock-full of qualified leads. If you have any questions, call or text us at 1-800-628-1804, and one of our trained marketing experts will review your option and help you plan your next campaign!
According to the Data & Marketing Association’s 2018 Response Rate Report, direct mail returned an average response rate of 9% for customer lists, and 4.9% for prospect lists — which, we’ll have you note, is the HIGHEST response rate of any other marketing channel.