You don’t need to use the “wait and hope” HVAC marketing plan approach. We have helped hundreds of HVAC businesses with their marketing, and we have tracked the data from all of those direct mail postcard campaigns. Above you’ll find templates of the cards our actual heating and air conditioning clients have used to generate new air conditioning and heating leads, close more sales, and increase their revenue. You can use any postcard design you see for your own business and customize it with your logo. Or, if you prefer, we can design you a brand new direct mail postcard from scratch. Simply use the arrows to scroll through the gallery, and don’t forget to further your marketing education with the amazing resources at the bottom of the page!
We got 10 calls with total sales of $1776.83 and a gross profit of $977.20!
By spending just under $3,000, we ended up generating over $15,000 in sales! That’s a 556% return on investment!
300 responses and generated $12,000 in revenue from this campaign alone!
In just two weeks, we already received $10,000 in revenue
The cards are also fabulous. I get compliments all the time on the card stock, the glossiness. I think it’s a really professional product!
155 people redeemed the coupons printed on our postcards. These respondents generated around $12,000. That’s a great return on investment
We booked 310 appointments and generated about $1,350 per booking with our postcards!
We mail our own list of approximately 4,000 customers. Of those, we usually end up setting appointments with about 8-10 percent. In revenue on just the service call that amounts to approximately $30,000.00. That is not counting any ancillaries such as humidifier pads, filters, etc. I've been quite satisfied with PostcardMania. The people that handle my order are really good at their jobs and stay on top of it until it's ready to mail. That's the biggest reason I use PostcardMania to handle my mailings. I also think that the pricing is very competitive and I will continue to use PostcardMania.
We use the postcards differently in that we send them to only customers in our database. That said, we get at least a 50% to 60% response. Income varies because the postcards are for people that have already purchased a maintenance contract. The postcards serve as an appointment reminder card. Sabrina is great! The process is very informative from purchase to creative, to printing, to mailing...Simply said: I know too much (but I like it)!
Marketing is judged by the return on investment it generates. Postcard marketing delivers those marketing profits for HVAC businesses.
I think it went great so far.... closed 2 jobs and have given a few estimates that I hope to hear back from.
This campaign had tremendous immediate results -- within one week we had received 10-15 calls from their postcards! On average, every 5,000-card campaign brings in about $20,000 in business!
Thank you Samantha, I just did my first tuneup today. Impressed, I wasn't expecting it to hit the streets that fast.