Marketing Articles

Targeting the Right Audience With Direct Mail Marketing

The biggest single factor in the success of your postcard mailings is who you send your postcards to.

What You Will Learn:

Your choice of mailing list can prove fantastic or fatal for your marketing campaigns, but lucky for you this article shows you how to choose the right one.

Reading Time:

3:42

Topic:

Target Marketing

Direct Mail Tips: 6 Truths Every Postcard Marketing Expert Has Learned

In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the "best of the best" - in other words, I took the most proven details about postcards that were significant to you

What You Will Learn:

In marketing, experience is invaluable, because it's all about trial and error. This article lays out the 6 best lessons I've learned over my 20 years of experience, so you can skip the error part of the equation.

Reading Time:

5:59

Topic:

Postcard Marketing

The Revenue-Killing Abyss in Your Sales Process

How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.

What You Will Learn:

You NEED to follow up with your prospects to close the most sales possible, and this article shows you the most effective ways to stay in touch with your leads.

Reading Time:

8:12

Topic:

Database Marketing

Direct Mail Tips: Test, Track and Succeed

Direct mail suffers from longstanding myths about its effectiveness. Most novice marketers get the wrong idea about direct mail — often in the area of what to spend and how much to mail.

What You Will Learn:

This article explains your best results tracking strategies, so you can see what's working (and what isn't) in your postcard marketing campaigns, adapt your tactics and maximize your results.

Reading Time:

4:26

Topic:

Tracking

Mind over marketing matter

Does mental energy have anything to do with marketing? Do you believe in mind over matter? We have all heard about people healing their illnesses miraculously by a mere thought

What You Will Learn:

Reading Time:

Topic:

Marketing