Marketing Articles

Targeting the Right Audience With Direct Mail Marketing

The biggest single factor in the success of your postcard mailings is who you send your postcards to.

What You Will Learn:

Your choice of mailing list can prove fantastic or fatal for your marketing campaigns, but lucky for you this article shows you how to choose the right one.

Reading Time:

3:42

Topic:

Target Marketing

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How to Build Your Marketing Email Database

Now that you have begun your email marketing campaign, you should take a look at the importance of building your email list. It's definitely ok to start with a smaller list, but you must make the effort to grow your list.

What You Will Learn:

Email marketing is a great, cost-effective way to stay connected with prospects and current customers, so this article explains how you can collect prospect email addresses to use for your email marketing.

Reading Time:

4:22

Topic:

Email Marketing

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Direct Mail Tips: 6 Truths Every Postcard Marketing Expert Has Learned

In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the "best of the best" - in other words, I took the most proven details about postcards that were significant to you

What You Will Learn:

In marketing, experience is invaluable, because it's all about trial and error. This article lays out the 6 best lessons I've learned over my 20 years of experience, so you can skip the error part of the equation.

Reading Time:

5:59

Topic:

Postcard Marketing

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Can You Really Make Money With Postcards? (Part 3): Estimating Marketing Effort

What is the correct estimation of effort for your marketing? Do you know the answer to that question? Figuring out what it is for your business is relatively simple once you've done some test mailings.

What You Will Learn:

This article provides an incredibly useful formula for determining how much work it's really going to take to turn a particular prospect into a customer.

Reading Time:

11:07

Topic:

Market Research

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The Revenue-Killing Abyss in Your Sales Process

How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.

What You Will Learn:

You NEED to follow up with your prospects to close the most sales possible, and this article shows you the most effective ways to stay in touch with your leads.

Reading Time:

8:12

Topic:

Database Marketing

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