Could your business benefit from reaching every home in your neighborhood?
Every Door Direct Mail (EDDM) could be for you! EDDM is a service from the USPS that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate.
What kinds of businesses should use EDDM Mailers?
While many businesses get the best results from a targeted mailing list, others do well with a saturation mailing that hits every residence in their area. Some of the industries that can benefit from EDDM are:
- Restaurants
- Dry cleaners
- Moving/storage
- Retail stores
- Churches
- Salons and spas
- Dentists
- Gyms
- Auto repair
What qualifies a mailing for EDDM services?
To take advantage of the special postage discount, your EDDM postcards campaign must meet specific criteria:
- EDDM sizes — your postcard be taller than 6.125” or longer than 11.5” and smaller than 12”x15”.
- You must mail only to zip codes in USPS door to door routes (we can tell you if they are)
- Your mailing must be at least 200 pieces AND at least one complete carrier route (So a mailing of 200 that only covers 70% of one route would not qualify, nor would a mailing of 58 that covers an entire route)
- You may only mail 5,000 EDDM postcards per day
If you and your marketing consultant decide that EDDM is right for your business, we will make sure all of these criteria are met!
Why Wouldn’t A Business Use EDDM?
To put it simply: Even if you’re saving money on EDDM USPS postage, if you’re not targeting the right people, you’re wasting money. EDDM works well for services that everyone needs (dental, auto repair, food, etc.), but less well – in terms of response rate – for niche products and services (child care, trombone repair, high-end real estate, etc.), simply because not everyone in your area wants or needs what you offer.
Pricing
The cost of EDDM Retail is $0.18 per piece plus drop shipping costs. After all is said and done, the postage savings can reach up to 7 cents over standard letter mail, or 3 cents over 4×6 postcard first class postage rate. That adds up fast when you’re sending thousands of postcards.
Watch this video to see how EDDM works:
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Reviews
- When I purchased my newset store in 2009, the business performance was trending downward, grossing $11K a month. One year later, after I remodeled and signed up with Postcard Mania, business doubled. YES, doubled. Here we are in 2012, celebrating our 3rd year, the specials I offer via Postcard Mania brought me even more customers, thus an even better gross revenue, now over $25K a month! I believe in Postcard Mania and will continue to use them! Brian Brunckhorst President, Advantage Laundry, Inc. www.advantagelaundry.com
- Thank you again for all your patience and help. I really appreciate it. With my opponent having $2M, and me not 1/20th of that, when we win, it will have been because the 50,000 postcards you made and mailed for us were directed at the targeted 50,000 voters who made the difference
- The postcard campaign with Postcard Mania was one of the best moves for our business we made this year. Not only was the service above and beyond what we expected, and the postcard design absolutely stunning, our business has absolutely exploded since sending them out. In fact, about four weeks after the postcards went out, our average number of website hits tripled, as you can see from the attached graph. Our Sales Manager has never seen as many leads as we have coming in right now. We know the successful action! More postcards!
- Just wanted to let you know about my experience with your company. I just did 2,000 postcards with your company and had a great experience. Every step of the process was explained, my proof changes were expedited in a prompt manner and your staff were very prompt with their email correspondence. I just recommended your services to a friend and he is currently in the process of speaking with Kristi, who, by the way, is a great sales person as she never lost touch with me during the time I was considering doing direct mail.
- Cards were a success. Several new customers This year and better response than last year. We are just about full for the tax season now. Thanks.
- We purchased 6,000 “jumbo” post cards to be sent to the same 2,000 people 3 times. I was reluctant to start this campaign in the dead of winter and I was pleasantly surprised. We received about 26 leads and had a great close ratio of 65%. Our total sales were about $30,000.00 with several sales pending.
- U R Great!! Thanks for everything! We are at 3rd goal and a week to go! Should be awesome with the mailer just hitting! Thanks again! Mark
- Thank you Andrea, you have been most helpful and I really appreciate everything everyone at PostcardMania has done for me
- Hi Susan, Wanted to let you know how much we like the EDDM post card. Owners are very pleased. Thank you for all your help!!
- Our event in North Little Rock was tremendously successful! The response on both EDDM's were positive and contributed a significant portion of the volume. Thank you for all you do to help make the Postcardmania process, seamless.
- I credit 2-3 sales per year due to my calendars which is approximately $20,000-$30,000 in income.
- Hi Susan, Wanted to let you know how much we like the EDDM post card. Owners are very pleased. Thank you for all your help!!
Frequently Asked Questions
In most cases, yes! EDDM has its own set of requirements that a postcard must meet, but it usually isn’t a problem. And we can always edit a postcard design to make sure it meets the standards. No biggie.
Nope. But that’s the USPS’s rule, not ours. If you want a custom-tailored, targeted mailing list, we can get you one.
Yes, the USPS set up EDDM so that once you get your mail pieces created you can setup your mailing and deliver it to the post office yourself. There are several requirements in terms of sorting the pieces and filling out paperwork. We can do these for you if you mail through us, or we can direct you on how to do them yourself if you’d prefer that option.
EDDM Retail does not require a mailing permit, but is limited to standard flats (postcards) and allows a maximum of 5,000 pieces per day. EDDM BMEU (Business Mail Entry Unit) requires a bulk-mailing permit, but allows for a little more flexibility in terms of what can be mailed.
The USPS estimates the delivery time for standard direct mail to be 3-10 days, but they do not guarantee this window. They consider anything after 14 days to be late.
See the Every Door Direct Mail User Guide for all form information.
No. It is still cheaper to use Standard Non-Profit Direct Mail if you qualify.
Previous users can access the USPS Business Customer Gateway here.