Everywhere Small Business®
Our most optimized marketing program which combines the effectiveness of direct mail with the genius of Google, Facebook, and Instagram follow-up ads. It does exactly what it says… It puts your business everywhere it needs to be to drive qualified leads and revenue to you.
Everywhere Small Business® includes five features in one package. Everywhere Small Business® is a seamlessly integrated system that maximizes your marketing impact beyond anything else you’ve tried. Instead of just sending out a direct mailing, Everywhere Small Business® consists of Direct Mail, Mail Tracking, Google Online Follow-up Ads, Targeted Facebook Follow-up Ads, Instagram Ads, and Call Tracking. Here’s how it all fits together:
Step 1: Your Mail Pieces Are Sent
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox.
Step 2: Mail Pieces Are Tracked
Using a cutting edge barcode technology system we developed ourselves, we track the mailing process of your order. You can log in anytime to know exactly when your cards are due to arrive, so you can plan for the influx of new customers.
Step 3: Automatic Online Follow-up through Google
Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system. Through our partnership with Google, text and image ads matching your direct mail piece follow your website visitors around the internet after they leave your site. So if prospects don’t take the desired action (fill out a form, buy, etc.) on your website the first time, you stay in front of them until they do. No leads left behind. (For healthcare clients, due to HIPAA, ads are targeted to the same area you are mailing to, instead of to your website visitors. )
Step 4: Automatic Targeted Follow-up with Facebook and Instagram
Your company’s ads will also be shown to the same people you are mailing to across Facebook’s extensive ad platform and Instagram. Your prospects are now seeing you in their mailboxes, on the Google ad network, on Facebook, and on Instagram – all with one cohesive message!
Step 5: Phone Call Tracking
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages.
It also records calls so you can check for quality in your lead reception and sales processes.
And now with the Call To Lead Feature, you can view the:
- Full name
- AND age for prospects who call directly from your campaign!
This means you’ll be able to immediately use your prospects’ demographic information to determine how best to serve them the moment they call into your business. The Call To Lead Feature automatically comes included with your Everywhere Small Business® campaign.
Watch this video to learn about Everywhere Small Business:
Everywhere Small Business is ridiculously inexpensive – just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote, but don’t worry – it’s FREE!
Just call 1-800-628-1804 to speak with a marketing consultant.
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Frequently Asked Questions
If direct mail or DirectMail2.0 are already working well for you, that is all the more reason to upgrade! With the addition of the Facebook ads that are included in Everywhere Small Business you should expect to see an even higher increased return on investment from what you’re already doing. Everywhere Small Business simply increases your business’s exposure even more to your targeted prospects.
Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment (ROI). If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking, Online Follow-up Ads, and Facebook Follow-up Ads combine to boost the ROI.
Heck yes! Just let your marketing consultant know and they’ll do the rest!