90 %
of mail is opened by recipients while only 20–30% of emails are opened.
Postcards
Facebook Ads
Instagram Ads
Connected TV
Google Ads
All-in-one campaign
Everywhere Small Business
Postcards plus matching ads on Google, Facebook, Instagram, YouTube, Gmail, USPS and more!
By the numbers
Direct mail performs. The data proves it.
Direct mail outperforms digital channels on response rate, recall, and ROI — especially for local businesses. But pair them together, and you create a powerful marketing campaign that keeps your business in front of prospects everywhere they look.
509 %
Direct mail leads generate 509% more revenue per lead than digital leads.
4-9 %
Cold calling success rates hover at 1-3% while direct mail boasts response rates of 4-9%.
17 Days
Mail stays in the home 17+ days and is interacted with 4+ times or more.
Everywhere Small Business Details
Postcards + Matching Ads on Google, Facebook, Instagram & YouTube
We present to you, our most optimized marketing program which combines the effectiveness of direct mail with the genius of Google, Facebook, Instagram, Gmail, and YouTube follow-up ads. It does exactly what it says… It puts your business everywhere it needs to be to drive qualified leads and revenue to you.
Step 1
Your Mail Pieces Are Sent
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces tangible credibility for your business that is unmatched by any other form of advertising.
Step 2
Mail Pieces Are Tracked
Using a cutting-edge barcode technology system we developed ourselves, we track the mailing process of your order. You can log in to your dashboard any time to know exactly when your mailers are due to arrive, so you can plan for the influx of new leads.
Step 3
Digital Ads On Google, Facebook, Instagram, YouTube And Gmail
Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system.
DIGITAL ADS
Included with Your Campaign
Google Ads
Using the Google Display Network, text and image ads matching your campaign are displayed to your target market and your website visitors. So, if a prospect isn’t fully convinced the first time they see your message, you stay in touch continuously presenting your message.
Included with Everywhere Small Business
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Facebook & Instagram Ads
Image ads matching your campaign are displayed on Facebook and Instagram to your target market increasing your reach even further. You appear to be everywhere!
Included with Everywhere Small Business Basic
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YouTube Ads
Your ads are also appearing on YouTube. Provide your own short video or let us create a static ad for YouTube – either way, your brand will be seen by your target audience.
Included with Everywhere Small Business Platinum
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Gmail Ads
In addition to the rest of your online ads, we expand your online reach by displaying targeted ads directly on Gmail.com and within the Gmail app. With Gmail boasting over 130 million users in the US alone, these highly relevant ads appear alongside users’ personal emails, grabbing their attention at a prime moment.
Included with Everywhere Small Business Platinum
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Behavioral Targeting
We will select topics related to your products and services and display your digital ads to people in your service area who are viewing that content online. Additionally, we select physical locations related to your products and services and display your digital ads to prospects who have recently visited those specific locations.
Included with Everywhere Small Business Platinum
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Video Creation & Connected TV Ads
We create a video advertisement for your business that includes graphics, branded elements, and key information about your products or services. These videos run to your target audience on Connected TV platforms like Hulu, Amazon Prime Video, and YouTube TV, to increase brand awareness.
Included with Everywhere Small Business Platinum Plus
Compare PackagesStep 4
Target Anonymous Website Visitors With Website To Mailbox
Turn website visitors into real opportunities, even if they don't fill out a form. Website to Mailbox matches anonymous visitors to physical addresses and automatically sends a custom postcard to your qualified prospects.
1. Set Up Your Retargeting Tracking
We install tracking on your website to identify anonymous visitors and match them to addresses.
2. Create Your Retargeting Campaign
We set up your postcard to ensure it's tailored to your audience.
3. Launch Your Campaign
We automatically send postcards to qualified visitors in as little as 1 business day.
4. Analyze Your Activity & Results
We track and report performance to you through our myPostcardmania portal.
Step 5
Your Business Gets Optimized For Search + AI
In addition to your direct mail and digital ad campaigns, we optimize your website and content to improve your visibility on Google — and position your business to be recommended by AI platforms like ChatGPT, Claude, Gemini, and Grok when prospects ask for recommendations.
Step 6
Tracking Phone Calls From Your Campaign
Your campaign includes a unique phone number that redirects all calls to the business number you select. This number allows all calls to be tracked and recorded so you can effortlessly see the results of your campaign in our easy-to-use dashboard.
The call recording feature allows you to ensure your reception and sales team is handling prospective callers properly and ensure no revenue is being lost.
For most callers, you can also view:
- Full Name
- Address
- Gender
- Age
This means you'll be able to immediately use your prospects' demographic information to determine how best to serve them the moment they call into your business.
INCLUDED FREE
Special Bonuses
Informed Delivery
Generate additional exposure by displaying your postcard to recipients who are opted in to receive Informed Delivery emails. They will see your postcard, a full-color ad, plus a call-to-action button for the recipient to visit your website—all in their email.
Landing Page
A landing page is the page a visitor lands on after clicking your online ad or your link. We include a free landing page for the duration of your campaign designed just for your offer, helping ensure your campaign’s success.
QR Code
A QR code is an image that can be scanned with a smartphone and will send prospects straight to your web page to continue the conversation and give them a chance to leave their information on a web form. A free QR code is included on your postcard.
EVERYWHERE SMALL BUSINESS
See what each tier includes.
Direct Mail Campaign
Your mail piece is sent out to your target audience.
Call Tracking
A call tracking number is used to capture data for name, address, age, gender and more.
Mail Tracking
Get estimated and confirmed mail delivery dates.
Google Ads
Online campaign targeted to your audience on the Google Display Network.
Campaign Review & Optimization
Every three months we will do a review of your ongoing campaigns.
Direct Mail Campaign
Your mail piece is sent out to your target audience.
Call Tracking
A call tracking number is used to capture data for name, address, age, gender and more.
Mail Tracking
Get estimated and confirmed mail delivery dates.
Google Ads
Online campaign targeted to your audience on the Google Display Network.
Campaign Review & Optimization
Every three months we will do a review of your ongoing campaigns.
Facebook & Instagram Ads
Online campaign targeted to your prospects on Facebook & Instagram.
Free Landing Page
One landing page is included so you can track your online campaign leads.
Free QR Code
One QR Code on your postcard design.
Free Informed Delivery
Your prospects will see your mail and a link to your webpage prior to it being delivered.
Website to Mailbox
Target anonymous website visitors with 300 6”x8.5” postcards.
Direct Mail Campaign
Your mail piece is sent out to your target audience.
Call Tracking
A call tracking number is used to capture data for name, address, age, gender and more.
Mail Tracking
Get estimated and confirmed mail delivery dates.
Google Ads
Online campaign targeted to your audience on the Google Display Network.
Campaign Review & Optimization
Every three months we will do a review of your ongoing campaigns.
Facebook & Instagram Ads
Online campaign targeted to your prospects on Facebook & Instagram.
Free Landing Page
One landing page is included so you can track your online campaign leads.
Free QR Code
One QR Code on your postcard design.
Free Informed Delivery
Your prospects will see your mail and a link to your webpage prior to it being delivered.
Website to Mailbox
Target anonymous website visitors with 300 6”x8.5” postcards.
Behavioral Targeting
Targeted ads to people in your service area based on browsing and location data.
YouTube Ads
Targeted online follow up campaign on YouTube.
Gmail Ads
Targeted ad campaign on Gmail.
Direct Mail Campaign
Your mail piece is sent out to your target audience.
Call Tracking
A call tracking number is used to capture data for name, address, age, gender and more.
Mail Tracking
Get estimated and confirmed mail delivery dates.
Google Ads
Online campaign targeted to your audience on the Google Display Network.
Campaign Review & Optimization
Every three months we will do a review of your ongoing campaigns.
Facebook & Instagram Ads
Online campaign targeted to your prospects on Facebook & Instagram.
Free Landing Page
One landing page is included so you can track your online campaign leads.
Free QR Code
One QR Code on your postcard design.
Free Informed Delivery
Your prospects will see your mail and a link to your webpage prior to it being delivered.
Website to Mailbox
Target anonymous website visitors with 300 6”x8.5” postcards.
Behavioral Targeting
Targeted ads to people in your service area based on browsing and location data.
YouTube Ads
Targeted online follow up campaign on YouTube.
Gmail Ads
Targeted ad campaign on Gmail.
Video Creation & Connected TV Ads
Custom branded video ad campaign on Connected TV. ADD A VOICEOVER: $100
EVERYWHERE SMALL BUSINESS COMPARISON CHART
Which tier is best for you?
Direct Mail Campaign
Your mail piece is sent out to your target audience.
Call Tracking
A call tracking number is used to capture data for name, address, age, gender and more.
Mail Tracking
Get estimated and confirmed mail delivery dates.
Google Ads
Online campaign targeted to your audience on the Google Display Network.
Campaign Review & Optimization
Every three months we will do a review of your ongoing campaigns.
Facebook & Instagram Ads
Online campaign targeted to your prospects on Facebook & Instagram.
Free Landing Page
One landing page is included so you can track your online campaign leads.
Free QR Code
One QR Code on your postcard design.
Free Informed Delivery
Your prospects will see your mail and a link to your webpage prior to it being delivered.
Website to Mailbox
Target anonymous website visitors with 300 6”x8.5” postcards.
Behavioral Targeting
Targeted ads to people in your service area based on browsing and location data.
YouTube Ads
Targeted online follow up campaign on YouTube.
Gmail Ads
Targeted ad campaign on Gmail.
Video Creation & Connected TV Ads
Custom branded video ad campaign on Connected TV. ADD A VOICEOVER: $100
Product Videos
Everywhere Small Business Explained
Joy explains Everywhere Small Business
How Everywhere Small Business works
New Everywhere Small Business features
Personalized postcards and variable QR codes
Connected TV ad example: roofing
Connected TV ad example: HVAC
Everywhere Small Business
Case Studies
HVAC business direct mail marketing success story
Lawn care marketing case study: Wistuba Outdoor Services
Dental marketing case study: Precision Orthodontics
Customer testimonial: Quality Mobile Home Services
HVAC contractor marketing case study: Delta HVACR Services
RESULTS-BASED DESIGN
Minimize trial and error with designs proven to work
Shortcut your way to results. Whether you collaborate directly with our professional design team to craft a custom piece or choose from our wide selection of templates, you’ll get a response-driven design that incorporates our unique design formula proven to generate leads and increase revenue.
MARKETING ADVICE
Personalized marketing insight to help you increase revenue
Consult with one of our marketing consultants to make the most of your investment. Take our tips and utilize all of our marketing advice — based on the campaigns of 133,287 clients — to increase business growth.
COMPETITIVE PRICING
We will try to beat any comparable quote
We are dedicated to winning your business and will do our best to beat any comparable quote. We print over 4 million postcards per week in-house and can usually be very competitive on price. Give us a call or email your quote to info@postcardmania.com for an instant price comparison.
PostcardMania Reviews
Real Customer
Reviews
Customer satisfaction is our goal. See what our clients have been saying about our products and services.
Free quote from a real person
Ready for more new customers?
Call us at 855-827-8618 or request a quote below
FAQ
Everywhere Small Business FAQs
Why is it called “Everywhere”?
Because your prospects see your business almost everywhere they spend their time—at home through their mailbox, online through social media platforms such as Facebook, Instagram, YouTube, Gmail and also Connected TV channels like Netflix, Hulu, Amazon Prime and many others. The program is designed to maximize visibility to your target audience, giving you access to visibility that was previously only available to large advertisers with national budgets.
Do I need to manage the digital ads myself?
No. Our team handles the setup, management, and optimization of your digital advertising so you can stay focused on running your business.
Has Everywhere Small Business worked for other business owners?
Many of our clients have had incredible success with this marketing strategy. You can look at all of our Everywhere Small Business case studies on our website.
Can I track the results of my campaign?
Yes. We track your marketing campaign and provide all your results inside an easy-to-access dashboard called myPostcardMania. You will be able to see how many leads you have, calls, website activity, and other key metrics to show you how your campaign is doing.
How long will my campaign run?
When you sign up for an Everywhere Small Business campaign, your ads will last three months. After that time, your digital ads go on a monthly recurring service that you can continue or cancel at any time.
Will the digital ads match my postcard design?
Yes. Your digital ads are designed to complement your postcard so your audience sees a consistent message and branding experience across every channel.
Who will receive my postcards and ads?
Your campaign targets qualified prospects based on geographic location and other demographic criteria you select to target your ideal target prospects. We work with you to identify the audience most likely to become customers.
What types of businesses can benefit from Everywhere Small Business?
The Everywhere Small Business program is designed for businesses that want more leads, appointments, calls, or sales. It works well for home service companies, healthcare practices, contractors, professional services, fitness centers, retailers, and many other industries.
Why combine postcards with digital advertising?
Most consumers need multiple interactions with a business before making a buying decision. By combining physical mail with online ads, you create repeated exposure that builds familiarity, trust, and recognition across multiple platforms.
How does the program work?
First, we mail professionally designed postcards to your target audience. Then, people who receive your postcard are served matching digital ads online, helping reinforce your message and keep your business top-of-mind as they browse websites, search Google, watch YouTube, check Gmail, and use social media.
What is Everywhere Small Business?
Everywhere Small Business is a multi-channel marketing program that combines targeted direct mail postcards with matching digital ads on Google, Facebook, Instagram, YouTube, and Gmail. The goal is to keep your business visible to prospects across the channels they use every day, increasing awareness and generating more leads.
I’m already getting great results with direct mail, why should I upgrade to Everywhere Small Business®?
If direct mail is already working well for you, that is all the more reason to upgrade! With the addition of Google and social media ads that are included in Everywhere Small Business you should expect to see an even higher increased return on investment from what you’re already doing. Everywhere Small Business simply increases your business’s exposure even more to your targeted prospects.
If direct mail hasn’t worked for me in the past, will Everywhere Small Business® make any difference?
Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment (ROI). If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking, Online Follow-up Ads, and Facebook Follow-up Ads combine to boost the ROI.
Can I turn my current postcard campaign into an Everywhere Small Business campaign?
Yes! Just let your marketing consultant know and they’ll do the rest.
