Maniac Marketing Blog | Featuring your host, direct mail marketing expert Joy Gendusa.

Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

Business Tips

November 12, 2018

I’m getting personal! (And why you should too.)

When you receive an email — or postcard — with your name on it, what do you do? You look! We’re used to responding to our names (thanks to our parents!), so no matter where we see it… We take a double look. In the marketing game, addressing someone by their first name is called…

By Joy Gendusa

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