PostcardMania

Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

Business Tips

January 28, 2020

Direct mail — yes or no? 10 studies to help you decide.

Stop wasting money on unproven marketing trends! I put together 10 stats to inform your marketing plan — and budget — for 2020. 1. More than TWICE as many people (135% more!) will respond if you personalize your marketing with a first name Every time you receive an email with your first name on it,…

by Joy Gendusa

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