Maniac Marketing Blog | Featuring your host, direct mail marketing expert Joy Gendusa.

Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

Business Tips

January 19, 2021

4 Easy Steps to Study Your Local Competition

Last week, we learned how to nail down your Unique Selling Proposition (USP) to plaster all over your promotions so that your community knows EXACTLY what sets you apart from your competitors. However, there is more to do in order to see if you hit the nail on the head with that. Once you have…

by Joy Gendusa

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