Maniac Marketing Blog | Featuring your host, direct mail marketing expert Joy Gendusa.

Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

Business Tips

December 3, 2020

Is marketing during the holidays worth it? Let’s dig in…

I can understand the idea that advertising is a waste for a small business during the holiday season because everyone is in “holiday mode,” and nobody will take any action. It makes sense for big corporations for branding reasons, but not for small businesses that need their marketing to actually generate sales, right? I can…

by Joy Gendusa

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