Maniac Marketing Blog | Featuring your host, direct mail marketing expert Joy Gendusa.

Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

Business Tips

May 5, 2021

These 3 Use it or Lose it Benefits Postcards Bring in New Patients!

Some of the most effective postcard campaigns that we’ve seen, based on our data, capitalize on seasonality. While the dental industry doesn’t really have a “season” per say, they definitely can take advantage of the expiration of dental benefits at the end of every year. Try one of these “use it or lose it” benefits…

by Joy Gendusa

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