Maniac Marketing Blog | Featuring your host, direct mail marketing expert Joy Gendusa.

Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

Business Tips

August 27, 2019

The 1 Direct Mail Marketing Lesson We All Learn the Hard Way (And How to Avoid It)

It’s not every day you hear a large national retailer admit to a marketing error when total revenue falls short of projections by $140 MILLION. Yet that’s what happened. Erik Nordstrom, co-president of the giant luxury retailer Nordstrom, recently admitted: By ending their long-standing direct mail loyalty program in favor of reaching customers online, earnings…

by Joy Gendusa

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