August 27, 2019

The 1 Direct Mail Marketing Lesson We All Learn the Hard Way (And How to Avoid It)

It’s not every day you hear a large national retailer admit to a marketing error when total revenue falls short of projections by $140 MILLION. Yet that’s what happened. Erik Nordstrom, co-president of the giant luxury retailer Nordstrom, recently admitted: By ending their long-standing direct mail loyalty program in favor of reaching customers online, earnings…

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