Reach Prospects Turning 65 with Daily Medicare Mailers and Increase Your Enrollments
Posted on February 27, 2025
If you are in the insurance industry, finding new leads just got easier! With our daily, automated Medicare mailers, men and women who have just turned 65 receive a postcard from you first. Since your business will be in their mailboxes ahead of competitors, you’ll get ahead of the game and sign up more people for Medicare. How does it work? We will show you how to get started and all the benefits of this time-saving marketing plan.
According to AARP International, about 10,000 people turn 65 every day. If you’re an insurance provider, you can benefit greatly from reaching men and women who are ready to enroll in Medicare.
However, not all men and women who are eligible are taking advantage of the savings right away. In fact, over 30% of Medicare members eligible for savings are not enrolled in a program. There is massive potential for businesses like you to sign these seniors up for affordable medical insurance.
One of the fastest and best ways to do that is launching a Medicare mailers campaign. Why? Because first, Boomers love mail. Not only do they enjoy checking it every day, they take the time to read it and also keep it for days, weeks, even months in their homes.
PostcardMania’s daily mailer program gets postcards into those mail boxes lightning fast!
With Medicare direct marketing, postcards are mailed consistently as soon as a person’s birthday of 65 hits. That means you reach direct mail Medicare leads first ahead of your competitors. You are also marketing to more people too right as they become eligible for Medicare.
How does our daily Medicare mailer campaign work?
Our professional team of in-house graphic designers and copywriters create turning 65 mailers specifically for your business. You can add personalization, such as a first name, a QR code that sends the prospect to your website, a special offer and more.
Using the latest list-building software available, we automatically target people who are turning 65 in your service area. With a turning 65 list, you can target potential prospects based on these important factors:
- Income: narrow down your list according to annual income
- Living Situation: target men and women based on home value or type of residence or apartment
- Location: send mailers according to zip code or within a specific radius of your business
Once your custom Medicare postcard design and list are ready to go, then we launch your daily mailer campaign.
As soon as a person turns 65 and meets your targeting criteria, we mail them your postcard! It’s best to start mailing them a postcard months before their birthday even hits so you are way ahead of your competitors. Mailing them a postcard early on also sets them up to remember you first the moment they need to enroll.
Afterwards, you can spend time converting the responses you get and running your business instead of looking for leads.
We’ve already witnessed a number of our clients achieve great success with Medicare mailers. Here are a few stories!
This Medicare insurance provider in St. Petersburg, FL made $20K in revenue!
A Medicare insurance provider in St. Petersburg, FL wanted to increase their Medicare enrollments, so they launched a mailer campaign.
PostcardMania designed a 6 x 8.5 inch postcard that included the following features:
- A professional and friendly photo of one of their Medicare health plan advisors
- An offer of a free consultation of advice
- A list of available services to entice the recipient to call
They mailed 5,492 postcards to a consumer mailing list that targeted people turning 65 in specific zip codes. The postcards went out on a monthly mailing schedule in increments of about 900 pieces.
As a result, they received 24 responses and converted 20 of them. These 20 new clients generated $20,000 in revenue! Since they invested $3,672 on these mailers, their ROI comes to 445%. That is four times more than what they spent on the cards!
This Florida insurance agent achieved a 2,829% ROI with Personalized Medicare postcards.
Don Ballo of Ballo & Associates Insurance wanted to bring in more Medicare clients throughout Florida and needed a good way to invite locals to his educational dinner in Bonita Springs, FL. He contacted PostcardMania to create a postcard invitation that would attract the right clients and generate revenue.
PostcardMania designed a 6” x 11” postcard that included the following features:
- Personalization: the card included the first name of the recipient to grab his/her attention
- Offers for a free dinner and door prizes
- A list of benefits for the attendee
- A bright and friendly design that included photos and colors pleasing to the eye
- Easy-to-read details on the back
He mailed 5,171 postcards between April 18th and May 2nd 2022 to a mailing list of men and women who turned 65 between July 2021 and January 2022. The postcards were sent out prior to his event on May 11th.
The postcard invitation brought in 44 attendees to the educational seminar/dinner! Thirty-three of them became new clients, which generated Ballo & Associates Insurance $66,000 in revenue.
Due to the fact that Don Ballo selected the largest size postcard, added personalized details like their names to the invitation, and added in free offers to entice recipients, his direct mail marketing campaign was successful. Considering that he only spent $2,253 on these postcards, Don received a huge return on his investment at 2,829%!
Seventy-three people attended this Missouri insurance business’ Medicare dinner and they closed 10 new clients.
Sydney Group conducts educational meet-ups to help inform locals on current Medicare plans. They decided to personalize their postcards and used PostcardMania’s personalization services to customize each card with the recipient’s first name at the top of the front of the card.
The added personal touch grabs the prospect’s attention and makes them feel a tad extra special since the company is speaking directly to them.
The postcard also included the following details:
- An appealing picture of a delicious meal on the back of the postcard with the offer of a free meal for attending the educational class
- A list of discussion topics to inform the recipient about their company
- A reassuring message that promises they will follow health and safety guidelines at the event
Sydney Group targeted residents who are turning 65 or are 65 and older in the community who would need assistance enrolling into Medicare.
They mailed 3,855 postcards in February 2022, about one month before their event. Sydney Group received a fantastic response and got 73 people to attend the event because of the postcard mailing! Out of those 73 attendees, they closed 10 of them and immediately made $4,800.
This Medicare insurance agent closed 86 new clients and generated $60,200 with postcards.
Robert Campbell with RBC Insurance Services, Inc. is a Medicare insurance agent in North Carolina. PostcardMania designed a business reply mailer that encouraged the recipient to enroll in Medicare through Robert. The card had a strong call to action on the front that said, “Please Open Immediately!” and “Please Respond Within 5 Days” to grab the recipient’s attention and cause them to respond.
The card also included a convenient form that the prospect could easily fill out and return for free to sign up for Medicare.
Robert mailed out these cards to a consumer mailing list that targeted people turning 65 in July-December 2022 and lived in specific zip codes in the local area.
As a result, Robert received 375 responses and 86 of them became clients, generating $60,200 in revenue. His initial investment in this direct mail campaign was only $3,495, so his return of $60,200 is overwhelmingly impressive and amounts to an ROI of 1,622%.
If you would like more information about our Medicare Daily Mailers, contact us at 1-800-628-1804.
