The Situation

A Medicare insurance provider in St. Petersburg, FL wanted to increase increase the number of new customers coming in, so they reached out to PostcardMania.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A professional and friendly photo of one of their Medicare health plan advisors
  • An offer of a free consultation of advice
  • A list of available services to entice the recipient to call

This organization mailed 5,492 postcards to a consumer mailing list that targeted people turning 65 in specific zip codes. The postcards went out on a monthly mailing schedule in increments of about 900 pieces.

The Results

They generated $20,000 in revenue!

As a result, they received 24 responses and converted 20 of them. These 20 new clients generated $20,000 in revenue. With an upfront investment of $3,672, their ROI comes to 445%.

CSID: 56766