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Joy Gendusa, Author

The Ultimate Postcard
Marketing Success Manual

Every business owner, entrepreneur, and marketing manager wants to learn how to build a leak-proof marketing machine that hums along with minimal maintenance and optimal results. Problem is: that kind of marketing “machine” seems about as possible to build as snowman in Hawaii.

But it is possible. And that’s why this book exists.

Joy is the Founder and CEO of PostcardMania, and she used the very techniques in this book to take the company from $0 to $40,000,000 in less than a decade. Now, her knowledge is available to you – for FREE – and it’s just a click away…

Marketing Strategy Defined
Chapter 1
Two Step Marketing
Chapter 2
Attention Grabbing Marketing
Chapter 3
Overcoming the 4 Marketing Obstacles
Chapter 4
Email Lead Generation is NOT the Answer
Chapter 5
Marketing ROI is Key, Not Responses
Chapter 6
How to Build a Marketing List
Chapter 7
Marketing to Customers
Chapter 8
Marketing to Follow-Up List
Chapter 9
Marketing to Targeted Prospects
Chapter 10
Targeted Mailing Lists 101
Chapter 11
Targeted Mailing Lists 102: Keep Them Fresh
Chapter 12
How to Design an Effective Ad
Chapter 13
10 Elements of a Effective Postcard Design
Chapter 14
Writing Effective Ad Copy
Chapter 15
Crafting a Successful Marketing Offer
Chapter 16
Web Design Marketing Tips
Chapter 17
Building an Integrated Marketing Plan
Chapter 18
Setting a Marketing Budget
Chapter 19
Setting a Marketing Schedule
Chapter 20
Marketing Repetition is Crucial
Chapter 21
Tracking Marketing Campaigns & Improving Results
Chapter 22
Lead Follow-Up Process
Chapter 23
Complete Marketing Process Overview
Chapter 24
Postcard Marketing Case Studies
Chapter 25
Key Marketing Terms Defined
Chapter 26
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