Postcard Marketing in an Online World

Postcards from the Edge

Section 1: Why Postcards?

• Chapter 1: Marketing Strategy 101
• Chapter 2: Two Step Marketing
• Chapter 3: Postcards Get You Noticed
• Chapter 4: The Postcard Answer
• Chapter 5: Can't I Just Use Email?
• Chapter 6: How Much Return Do You Need?

Section 2: Defining Your Market

• Chapter 7: Who Should You Target?
• Chapter 8: Customers First
• Chapter 9: Then, Prospects
• Chapter 10: Finally, Your Target Market
• Chapter 11: All About Mailing Lists
• Chapter 12: Managing Your Lists

Section 3: Designing Your Card

• Chapter 13: The Missing Marketing Hat for the Designer
• Chapter 14: 12 Elements of a Successful Design
• Chapter 15: Benefits, Benefits, Benefits
• Chapter 16: Two Types of Postcards: Static and Variable
• Chapter 17: The Offer
• Chapter 18: There are Websites, and There are Websites
• Chapter 19: Integrating with Online Marketing

Section 4: Campaigning and Tracking

• Chapter 20: Everywhere Small Business
• Chapter 21: How Much to Mail
• Chapter 22: Scheduling Your Campaigns
• Chapter 23: Repetition is Everything. Repetition is Everything
• Chapter 24: Track and Tweak
• Chapter 25: Following Up
• Chapter 26: Reviews — How to Get the Good One
• Chapter 27: All Together Now! Let’s Recap

Section 5: Different Industries and What Works for Them

• Chapter 28: Postcard Case Studies

Section 6: Glossary

• Chapter 29: Key Marketing Terms Defined