Integrating with Online Marketing

So you’ve got direct mail postcards and all this new-fangled internet technology, but how do you integrate them to get the most for your money?

Interesting you should ask, because actually using both mediums WILL get you the best results, and I just so happen to know how to do it. The key is to be in control of the process. This is how to do it...

Step by Step: Guiding Your Leads to a Sale

Here is a card that we sent. It has one central message: get your first 5,000 postcards free. Then it has one simple call to action, visit postcardmania.com/dentalfree.

Example Marketing Postcard

Step One - Postcard

• Simple copy
• Bullet points to quickly communicate
• Immediately directs reader to next step: the landing page

Each step is designed to get the prospect to take one more step. The postcard is designed to get the prospect to go to the landing page.

Example Landing Page

Step Two - Landing Page

• Bullet point the report’s benefits

Once they’re there, they can easily see what to do. That is our lead generation. We now have the contact info of a person who is interested in doing direct mail and we can follow up with them. This gives us a much hotter person to follow up with than just any general person on the mailing list.

Example Thank You Page

Step Three - Thank You Page

Okay, so now we have our “lead.” We’re done, right? Campaign success? Not even close! When a prospect fills out the form and hits the button, where do they go?

Well, think about what you know about them. For us, we know the person is interested in doing direct mail.

Then, we look for a way to combine what we know about the prospect with what is best for us. How do we create the win-win situation? The answer is simple — we route them to a page that thanks them for their information and prompts them to call in for immediate assistance. We know they’re looking for answers, and the best way for us to help them is to get them connected — live — with someone who has those answers.

It’s a step-by-step process and you have to follow through! Don’t get a nibble and think you’ve landed the big one. Set the hook and reel them in with a great landing page — and don’t stop until you’ve made them a customer!