Integrate Google with your Mailing for Better Results!
Think of direct mail as a knife. It is extremely effective at its one job. (In direct mail’s case, that is generating leads.) Think of DirectMail2.0 as a robot Swiss Army Knife that handles a knife’s job, and all kinds of other jobs – without you needing to lift a finger.
Now imagine the robot Swiss Army Knife and the regular knife are similarly priced…
Direct Mail 2.0® includes four features in one package. Old-school direct mail only operates on one. Direct Mail 2.0 is a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out a direct mailing, Direct Mail 2.0® consists of Direct Mail, Mail Tracking, Online Follow-up Ads, and Call Tracking. Here’s how it all fits together:
|Step 1: Your Mail Pieces Are Sent|
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox.
|Step 2: Mail Pieces Are Tracked|
Using a cutting edge barcode technology system we designed ourselves, we track the mailing process of your order. You can log in anytime to know exactly when your cards are due to arrive, so you can plan for the influx of new customers.
|Step 3: Automatic Online Follow-up through Google|
Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system. Through our partnership with Google, text and image ads matching your direct mail piece follow your website visitors around the internet after they leave your site. So if prospects don’t take the desired action (fill out a form, buy, etc.) on your website the first time, you stay in front of them until they do. No leads left behind. (Dentists and other practices check out DirectMail2.0 Regional)
|Step 4: Phone Call Tracking|
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.
Actual Results from a DirectMail2.0 Client
DirectMail2.0 is ridiculously inexpensive – just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote, but don’t worry – it’s FREE! Just call 1-800-628-1804 to speak with a marketing consultant.
- I just want to say that you and Postcard Mania are The BEST! Thanks again and may you have a great weekend as well
- Thank you Michele! I appreciate you and the team's willingness to help us get our mailer out! Its truly been a great process. I definitely will use you for future projects. I will refer business to you as well. You take care of that new addition and again..Congrats
- It was nice talking to you last week. And thank you for your help. We have had a positive experience working with your company, and we are looking forward to doing business again soon, and hopefuly regularly.
- You guys are awesome!
- Thank you again for all your patience and help. I really appreciate it. With my opponent having $2M, and me not 1/20th of that, when we win, it will have been because the 50,000 postcards you made and mailed for us were directed at the targeted 50,000 voters who made the difference
- Everything is perfect. We're very pleased with the design, the PostcardMania employees are great to work with!
- Honest, friendly, persistent..supported by an excellent team...totally reliable!
- We have partnered with Postcard Mania for several years now and I could not be more pleased with their support of our business. Each and every customer is managed and processed with the exact same dedication and commitment to ensure everything is correct! I commend Postcard Mania for making sure their customers are taken care of and I look forward to doing business with PCM for many years to come! Exemplary customer service and wold-class printing is a very appreciated combination for our firm as well as our valued clients!
- Everyone I spoke to was very eager to help me get the job done and in a very friendly and professional manner - Keep it up!
- I am delighted about the customer service so far, but what really matters is the ROI. I surely hope that this go around I will have some results from my direct mail campaign. Being a small business owner is really tough, watching every penny and never wanting to make a costly mistake. In moving forward I am hoping that I chose the correct marketing team to assist me in growing my business. Again, thank you Melissa for the introduction, I will keep you posted on the campaign. By the way, Joy Gendusa and I were both awarded the WE Magazine 100 women in E-Commerce!
- Raj Oakley was very helpful and candid in his suggestions towards the direct marketing project I'm pursuing. I sincerely enjoyed speaking with him and plan on using your company if it fits my budget. I wanted to email you as a result of his impressive service. Oftentimes during our conversation he anticipated what I was hoping to cover and made appropriate recommendations regarding my questions
- Like I always say.............. YOU ARE THE BEST!!!!!!!!!!!!!!!!!!!!
- The postcard campaign with Postcard Mania was one of the best moves for our business we made this year. Not only was the service above and beyond what we expected, and the postcard design absolutely stunning, our business has absolutely exploded since sending them out. In fact, about four weeks after the postcards went out, our average number of website hits tripled, as you can see from the attached graph. Our Sales Manager has never seen as many leads as we have coming in right now. We know the successful action! More postcards!
- Thank you Shannon. I am very pleased with the marketing program as it allows me to do other things with my time and know that the postcards are going out and the Direct Mail 2.0 is popping up. I have had many comments about "seeing me all the time" now.
- Yes, Hamilton, I got them. I love talking to you because it’s so easy to get things done. You’re always so helpful. Please tell Joy I said so or give me her email so I can do it directly. Cathryn
- Susan, Just wanted to follow-up with you and let you know how wonderful the GIF you produced has worked for our company! You and PostcardMania are awesome and relentless in your pursuit to ensure customer satisfaction! We look forward to our continued business relationship!
- everyone I've worked with has been amazing!
- Your company was such a pleasant relief to work with! I've been in business for over 20 years and deal with thousands of customers, phone calls, emails and businesses a year. It gets frustrating and exhausting. Postcardmania does it the right way. From the first email I received from Jody Gower, right down the line to everyone I dealt with along the way. I am beyond impressed with your operation. Customer service is exceptional, your communication with the customer is fantastic, support is out of this world, quality of work is amazing, and the overall program you have is incredible. I am a HUGE advocate of customer service and go above and beyond anything in my realm of possibility to ensure that. It is nice see there are others out there that do the same. I am anxiously awaiting the return on our direct mail campaign and hope the results are good. If it is a success we will be doing a lot more business with you. I would recommend your company to anyone! Big thanks and congrats to everyone in your company that I had the pleasure to work with.
- I've known about this company for quite some time but haven't had the opportunity to place an order with you until now. I always suspected that you all had it together over there and I can certainly see that it is in fact true! I initially worked with Sean, our sales rep, and he was helpful and always replies with a timely response. Even if it means writing multiple quotes to satisfy the "picky" customer. After our order, I had asked him to please opt us out of the email followups and while he was happy to comply, he did mention there was some very useful content that we could use. Let's say I'm glad I kept the subscription. Thanks for that. Then I started working with Sarah McGill. She is so on top of everything, it's hard to believe I am not her only client ;) The Postcardmania workflow process that was sent to us...she has it down pat. Plus Sarah was able to resolve a scheduling misunderstanding on my part, and she made sure we were 100% satisfied. Plus she's nice too :) If Sean and Sarah are a representation of all of the staff you have at Postcardmania, what a wonderful place it must be :) I hope to be doing many more orders - fingers crossed for our new business :) Have a great day and thank you!!
- I just wanted to send a quick note to tell you how much I appreciate the work Hailey did on our postcard layout. It turned out better than I expected and it was nice to see someone take a rough concept (the rough layout and copy I sent) and make it look like it should. The piece she created is very balanced, eye catching, well formatted, and well branded.The proof is in the pudding as they say, so we will see if we have captured the attention of the recipient, but as far as giving us the best shot at it, I think Hailey has done that.
- Sabrina was very helpful from the beginning in helping us get set up. She continues to follow up. [PostcardMania’s] tracking program is great because you can go onto the website and figure out exactly where you are in the campaign — whether it’s active or inactive. Those kinds of things really make a difference to me, and we were really pleased with the support system. We spend $30,000–$40,000 on postcard marketing. We make probably $150,000–$200,000 a year off of that campaign!
- 414 interested leads!
- 96 potential new customers!
- 8 new students from 2700 postcards!
- Enrolled 7 new students right away, with a tuition of $5000 per year!
- Added 820 prospects to our online follow-up list!
- $260,000 in campaign revenue after just three months of mailing!
- 114 potential new customers!
- Used PostcardMania since 2008. After our first mailing, one of the first accounts we sold was over $150,000! The results on our campaigns have always been very successful. Our return on investment averages about 225%, and we always get at least one very large account each year. The campaigns have made us one of the largest professional liability providers in Georgia and Florida.
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Frequently Asked Questions
If direct mail is already working well for you, that is all the more reason to upgrade to 2.0! The other three facets that are included in 2.0 were specifically chosen because they enhance the return on investment from standard direct mail campaigns.
Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment. If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking and Online Follow-up Ads help boost the ROI.
Heck yes! Just let your marketing consultant know and they’ll do the rest!