Website to Mailbox

Direct mail retargeting is a way to reconnect with prospects who have already shown interest in your business but haven’t yet become customers. Using data and automation, you can trigger a personalized postcard to reach someone after an action—such as visiting your website, abandoning a shopping cart, or becoming a warm lead who has gone cold. It gives you another opportunity to get your message in front of an interested prospect and keep your business top of mind as they move toward a buying decision. Our Website to Mailbox product is direct mail retargeting at its finest!

The matching technology that we use only matches to home addresses. However, since many people are working from home these days or have home-based businesses, you will still get mailable matches. Plus, you only pay for the matches you receive, so you have nothing to lose by giving it a try.

One of the biggest advantages of Website to Mailbox is speed. Once an anonymous website visitor is successfully matched to a physical address and meets your targeting criteria, their postcard is automatically printed and mailed within one business day. This allows you to reach interested prospects while your business is still fresh in their minds.

Yes. You have complete control over your campaign. Website to Mailbox lets you set qualifying rules so only the website visitors who meet your desired criteria receive a postcard. For example, you can target by location, exclude existing customers, and control your budget with daily or monthly limits. This helps ensure your automated direct mail campaign reaches your most qualified prospects.

While there is no strict minimum, businesses with higher website traffic typically generate more address matches and mailing opportunities. Even if your site receives a modest number of visitors, Website to Mailbox can still be an effective way to convert anonymous website visitors into real-world marketing opportunities. Because you only pay for successful address matches, it’s an affordable way to add automated direct mail to your marketing strategy.

While online ads are amazingly effective, direct mail tends to have a much higher response rate overall. We highly recommend using both approaches simultaneously for the best possible response.

Absolutely. It only takes a few minutes. We’ll provide simple instructions and plenty of assistance.

This program is currently setup to match consumer mailing addresses so at this time it is recommended for business-to-consumer companies or business-to-business companies who have website traffic from employees working from their homes. We can provide you with an estimate of how many matches you will be able to receive. Plus, you only pay for the matches you attain, so you can control how much you spend on Website to Mailbox.

Website to Mailbox works by using a proprietary algorithm to see if a physical address can be matched to the website visitor. If a match is found, and the prospect fits your predetermined qualifying factors, a retargeting postcard is mailed automatically within 1 business day. Collecting this data is a standard practice and is done automatically by many websites. Privacy and legality is maintained by keeping personally identifiable information separated or encoded. The challenging part about doing this is that several providers of this kind of information have loose criteria of how accurate their matches are. We have spent the last 2 years in research and development including relentless testing to ensure that we are providing only the most accurate matches to our clients. After testing almost every other similar product on the market, we know you will find that we offer the most accurate and effective matching you can find.

It’s true that this level of hyperlocal targeting wasn’t possible until more recent years for those reasons but our ability to gather and utilize mobile device GPS data in conjunction with the IP location data has significantly enhanced our ability to pinpoint user location. Our team of data scientists, engineers and analysts ingest billions of GPS observations on a daily basis to ensure the most up-to-date location responses. This is how we stay on top of the dynamic nature of the IP space. We spent two years testing and confirming the accuracy of our matches prior to the launch of this product.

Most likely, yes! As long as you have access to your site and can add a simple tag you are good to go! We will provide simple instructions and in many cases we can even assist you with placing the code on your website. In rare instances, some sites may not allow you to place a tag (for example some GoDaddy sites or Shopify Basic sites).  Just send us your website info, and we’ll let you know!

No you will not be provided with a name. We only match the website visitor to a physical address so your card will be mailed to “Current Resident” at the matching address.