PostcardMania’s Ultimate Marketing Budget Template & Calculator makes figuring out your small business or startup advertising plan EASY. You’ll learn the breakdown on how much you need to invest in your marketing — depending on your small business’s size and targets.
This Marketing Plan Budget Calculator also considers what advertising expenses are needed to grow your business to your projected revenue for this year so you can then work on allocation.
Just plug in your #s to the calculator...
And your marketing budget plan = done!
Your marketing costs should equal a percentage of your gross annual revenue
If you’re a startup or just launching a brand new product, your marketing budget should be 25-35% of your revenue (to be assessed quarterly)
If you’re an established business that wants to grow more, your marketing budget should be 12-18% of your revenue
If you’re a stagnating or declining business, add 3-10% MORE in marketing costs to what you’re currently spending
Remember, the more you invest in your marketing expenses (while tracking your results), the more you’ll generate ENOUGH leads to increase your business’s sales.
1. CMO Survey, 2016.