Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

Email Marketing

June 17, 2015

4 Steps to an Effective Email Drip Campaign

Similar to social media, email drip campaigns are used by marketers as a tool for prospect follow-up, NOT lead generation. An email drip campaign is composed of a series of emails that are automatically sent following a predetermined schedule. The purpose of these emails are to follow up with your leads and warm them up…

By Joy Gendusa

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