Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

Email Marketing

March 2, 2016

Are You Sending the WRONG Message to the Right People?

Be honest: do you know the first step of successful postcard marketing? I’ll give you a moment to finalize your answer. … Know your audience! You knew that, right? If so, good job! (By the way, that actually goes for ANY type of marketing.) But did you know that there are actually three separate groups…

by Joy Gendusa