Increase Your Order Rate up to 481% with Daily Birthday Mailers

Studies show that birthday promotions have a 481% higher order rate than regular promotions. Now you can take advantage of this successful marketing strategy with automated birthday mailers! You can target qualified prospects with a special birthday offer days before their birthday and then watch all the sales roll in…

While birthdays are an opportunity for loved ones to spoil you, it’s also prime time for you to treat yourself to a sweet treat, spa treatment, vacation, or nice dinner at a restaurant!

Whether people are spending money on you, or you are spending some extra cash on yourself, birthdays often result in additional purchases.

This is why PostcardMania has developed our latest brand new product —daily automated birthday mailers. We will automatically mail a birthday card every day to prospects in your area who are celebrating another year around the sun. Then you can sit back and field all those incoming sales.

Exactly how much money do people spend on birthdays? Here are some stats:

According to USA today, on average parents spend $300 or more on a child’s birthday party. For adults, the typical prices for gifts often depend on the relationship. Here are some stats:

• Significant other: On average, people expect to spend $57.85 on a significant other’s birthday gift. People between the ages of 25–34 expect to spend $71.18, while those between 35–44 expect to spend $86.34.
• Parents and guardians:On average, people spend $50.87 on a parent or guardian’s birthday gift.
• Close friends or family members:For a close friend or family member, or for a milestone birthday, it’s not uncommon to spend $50–$100.

Multiply those numbers by the number of prospects in your target market having birthdays each month, and that could add up to a large revenue boost for your business if you can be the one they spend with.

So where are your prospects and their family members, romantic partners and friends going to spend this money? As a business owner, you have the opportunity to be their first choice!

The key to being #1 is the TIMING. You have to reach them before other businesses do. This is why automated birthday mailers are the best way to do birthday promotions. Automated birthday postcards are mailed out lightning fast and only go to the right prospects.

The best part is you get to control WHO receives your mailer based on the unique targeting options we have available.

We can target people celebrating their birthdays based on these qualifiers and more:

• The age they are turning / or age ranges
• Gender
• Income
• Homeowner status
• Zip code

And since these postcards are mailed daily, it’s an opportunity for you to continually generate new leads by being first in the mailbox to wish your prospects a happy birthday.

The timing is crucial: one study revealed that the first vendors to respond to leads win 35-50% of sales. Another two studies by Vendasta and Ricochet360 showed it was as high as 78%! And if you are not the first business, 30% of shoppers will go straight to a competitor.

This means if a consumer is thinking about going out to dinner for their birthday, the first restaurant to send them a Happy Birthday card and discount on a meal is most likely the one they will choose.

Who doesn’t love a free appetizer of slice of cake on their birthday?

But it’s not just dining establishments that benefit from birthday promotions. Many different types of businesses from spas to flower shops can take advantage of this marketing strategy.

Here are a few more examples:

• A spa offers a free foot massage with a booked service during their birthday month.
• A dentist offers 20% a teeth whitening service.
• A dog groomer offers a free dog bath during the owner’s birthday month.
• A cleaning company offers 1 week of free cleaning services during their birthday week.

The truth is, birthday promotions truly have the potential to bring in many new customers to your business and increase sales throughout the year.

Here are some statistics from Experian that show just how valuable birthday advertisements are:

• Birthday emails have open rates that are over three times higher than mass-promotion emails.
• Birthday emails generate over twice the revenue of bulk emails.
• Birthday campaigns have a click-through rate of at least 13% that results in a purchase.
• 77% of consumers say that receiving personalized birthday content would significantly impact their brand loyalty.
• Personalized birthday marketing is especially effective at driving repeat engagement and loyalty over time.
• When customers receive personalized offers, they feel valued and appreciated by the brand.
• Birthday emails have transaction rates that are nearly five times higher than standard bulk emails.

Hallmark also did some studies on birthday cards:

• 82% of people who receive Hallmark cards feel a stronger understanding of the sender’s brand.
• Sending birthday cards can improve customer retention. One study found insurance agents who sent Hallmark birthday cards retained 16% more customers than those who didn’t.

Due to the high ROI of direct mail, sending a birthday card and birthday offer to a prospect has amazing potential to drive-up sales for your business.

But you don’t have to send some generic birthday card when you partner with PostcardMania. Our experienced graphic designers and copywriters create custom postcard designs that increase responses by design. From adding a recipient’s first name to grab their attention to placing a QR code on the card that leads to your website, each postcard is specifically designed to lead new customers to you.

What makes these birthday promotions so convenient is that they are mailed automatically, so you don’t have to put in any time or energy into managing the birthday mailer campaign. We do it all for you!

Our clients have had great success so far with their birthday card marketing campaigns. Here are just a few for you to see.

Cosmetic Surgery & Laser Center Generated $3,000 with Birthday Mailers

Dr. Richard A. Joseph is a Bariatric Medical Specialist and runs a cosmetic and laser center in Naperville, IL. He launched a birthday mailer marketing campaign and mailed 2,500 of these birthday cards to his existing patients.

The card wished the customer a Happy Birthday and offered a discount on a scheduled service within one month of the person’s birthday. The deadline on redeeming the offer helped the recipients take action quickly on the coupon.

As a result, he generated 3 responses, converted all of them and made $3,000 in revenue! His ROI amounted to 724%.

Dr. Richard A. Joseph’s office has been a client of PostcardMania since 2008, and they have continued ordering birthday postcards in order to stay connected with their customers and increase revenue.

The Restaurant, Villa Valenti, Has Seen a Substantial Increase in Business Since Starting Birthday Mailers

Ralph Valenti is the owner of an Italian restaurant in New York. He wanted to generate more new customers and also bring back repeat customers with direct mail, so he launched a birthday campaign.

His postcard included a rustic and romantic photo to entice the recipient to look further into the message. It included an offer for a discount on a meal.

Ralph mailed 3,000 birthday cards a month to his own database of contacts. As a result, he says he has seen a substantial increase in patrons to his restaurant.

This Restaurant Generated 85 New Customers and Over $5,000 in Revenue from Birthday Promotions

The Olive Grove Restaurant offers Italian, American and seafood fare to families in Maryland. Owner Spyros Mamalis wanted to promote his business and increase profits, so he ran a birthday marketing campaign to bring in more patrons.

He mailed 5,000 birthday cards a month that included a $25 gift certificate so that the prospect could enjoy a birthday dinner for free.

The campaign was successful because he said within the first 9 days of the mailing, he had 80-85 customers bring in the postcards to redeem. The best part is that he generated an additional $60 in revenue at each dinner table when the coupon card was used.

Spyros affirmed that the birthday mailers vastly outperformed any other form of advertising he had tried before, and he decided to keep mailing the cards out for the foreseeable future.

Interested in running a successful birthday mailer campaign yourself? Call one of our marketing consultants today at 1-800-628-1804 to start a daily birthday marketing campaign and supercharge your results!