Dr. Richard A. Joseph is a bariatric medical specialist who runs a cosmetic and laser center located in Naperville, IL. He and his team needed a way to bring in more clients, so they came to PostcardMania for marketing assistance.
PostcardMania created a 4.25 x 6 inches postcard that included the following features:
- A birthday card design that grabs the prospect’s attention
- A list of available services on the back of the card so that the recipient knows exactly what their office has to offer
- An offer of a discount on a scheduled service within one month of their birthday
Dr. Richard A. Joseph ordered 2,500 postcards and had them shipped to his office for distribution to his existing patients.
They generated 3 responses, converted all of them, and generated $3,000 in revenue!
Dr. Richard A. Joseph spent $364 on this campaign, got 3 responses, converted all of them, and made $3,000. His total return on investment is 724%, which is about 7 times as much as they spent on the postcards.
Dr. Richard A. Joseph’s office has been a client of PostcardMania since 2008, and they have continued ordering celebratory birthday postcards in order to stay connected with their customers and increase revenue.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other doctors.