MEDICAL SERVICES SERVICES CASE STUDY
Dr. Richard A. Joseph, Bariatric Medical Specialist
They generated 3 responses, converted all of them, and generated $3,000 in revenue!
Campaign Info
Revenue Generated
MEDICAL SERVICES SERVICES CASE STUDY VIDEO
Dr. Richard A. Joseph, Bariatric Medical Specialist
The Situation
Dr. Richard A. Joseph is a bariatric medical specialist who runs a cosmetic and laser center located in Naperville, IL. He and his team needed a way to bring in more clients, so they came to PostcardMania for marketing assistance.
The Solution
PostcardMania created a 4.25 x 6 inches postcard that included the following features:
- A birthday card design that grabs the prospect’s attention
- A list of available services on the back of the card so that the recipient knows exactly what their office has to offer
- An offer of a discount on a scheduled service within one month of their birthday
Dr. Richard A. Joseph ordered 2,500 postcards and had them shipped to his office for distribution to his existing patients.
The Results
They generated 3 responses, converted all of them, and generated $3,000 in revenue!
Dr. Richard A. Joseph spent $364 on this campaign, got 3 responses, converted all of them, and made $3,000. His total return on investment is 724%, which is about 7 times as much as they spent on the postcards.
Dr. Richard A. Joseph’s office has been a client of PostcardMania since 2008, and they have continued ordering celebratory birthday postcards in order to stay connected with their customers and increase revenue.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other doctors.
