Marketing Articles

People-pleasing postcards: This humble device may be your best choice for reaching customers this year

Why are more retail jewelers turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don't have to open a postcard.

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Topic:

Marketing

Getting More Referrals for Your Small Business

The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business,

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Successful referral programs are like a dream come true for small business owners, because they create continual, organic growth for your company. This article tells you how to create one.

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2:58

Topic:

Postcard Marketing

Recession Marketing: Are You a Survivor or a Thriver?

Losing is not an option for me - it never has been. It shouldn't be for you, either. What are you going to do to ensure you make it through this economic downturn?

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Small businesses don't need to panic in an economic downturn, and this article proves it by giving you marketing strategies that work in any economy.

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4:23

Topic:

Economic Impact

Postcard Format Tips: 10 Elements Every Marketing Postcard Should Have

Don't want your direct mail to end up in the trash with the rest of the unread mail? These 10 tips will help you get the results you want.

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Lots of things in your postcard design are important, but some are more important than others. This article breaks down the design elements that have the biggest effect on the results you generate.

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2:39

Topic:

Design

How to Craft a Unique Selling Proposition and Stand Out from the Crowd

Wherever you find a successful business, you will find a Unique Selling Proposition (USP) — something that sets them apart from the competition and defines them in the minds of consumers. Companies without a USP either struggle to form an identity, or fail to leverage the benefits they offer.

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Since today's competitive marketplace requires businesses to have expert branding, this article explains how to write your own Unique Selling Proposition to help you stand out in your industry.

Reading Time:

3:16

Topic:

Marketing