Marketing Articles

Direct Mail Tips: Test, Track and Succeed

Direct mail suffers from longstanding myths about its effectiveness. Most novice marketers get the wrong idea about direct mail — often in the area of what to spend and how much to mail.

What You Will Learn:

This article explains your best results tracking strategies, so you can see what's working (and what isn't) in your postcard marketing campaigns, adapt your tactics and maximize your results.

Reading Time:

4:26

Topic:

Tracking

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The Revenue-Killing Abyss in Your Sales Process

How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.

What You Will Learn:

You NEED to follow up with your prospects to close the most sales possible, and this article shows you the most effective ways to stay in touch with your leads.

Reading Time:

8:12

Topic:

Database Marketing

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Can You Really Make Money With Postcards? (Part 3): Estimating Marketing Effort

What is the correct estimation of effort for your marketing? Do you know the answer to that question? Figuring out what it is for your business is relatively simple once you've done some test mailings.

What You Will Learn:

This article provides an incredibly useful formula for determining how much work it's really going to take to turn a particular prospect into a customer.

Reading Time:

11:07

Topic:

Market Research

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Direct Mail Tips: 6 Truths Every Postcard Marketing Expert Has Learned

In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the "best of the best" - in other words, I took the most proven details about postcards that were significant to you

What You Will Learn:

In marketing, experience is invaluable, because it's all about trial and error. This article lays out the 6 best lessons I've learned over my 20 years of experience, so you can skip the error part of the equation.

Reading Time:

5:59

Topic:

Postcard Marketing

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How to Build Your Marketing Email Database

Now that you have begun your email marketing campaign, you should take a look at the importance of building your email list. It's definitely ok to start with a smaller list, but you must make the effort to grow your list.

What You Will Learn:

Email marketing is a great, cost-effective way to stay connected with prospects and current customers, so this article explains how you can collect prospect email addresses to use for your email marketing.

Reading Time:

4:22

Topic:

Email Marketing

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