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Marketing Article

Defending the Obama Duck

I only got one disgruntled email after last week's newsletter, but that does tell me that there are at least a handful of you that I either pissed off or mildly annoyed. The good news is that it opened the door to a marketing lesson.

Read this Article # Marketing Strategy

What You Will Learn:

I only got one disgruntled email after last week's newsletter, but that does tell me that there are at least a handful of you that I either pissed off or mildly annoyed. The good news is that it opened the door to a marketing lesson.

Reading Time:

5 min

Marketing Article

How to Create a Perfect Marketing Offer and Generate More Sales

There are a lot of moving parts that go into creating an effective postcard campaign. Crafting the right offer at the right time is an art, and here's how to do it!

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What You Will Learn:

Since the special offer is one of the most critical parts of a postcard design, I dedicated a whole article to showing you how to choose the most attractive offers for your prospective customers.

Reading Time:

4:36

Marketing Article

How to Write Direct Mail Copy

It is vital that you get attention fast. If you don't get attention fast, your offer will not get read.

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What You Will Learn:

Since postcards have limited real estate for marketing copy, you have to make every word count, and this article shows you how to write great ad copy that produces revenue for your company.

Reading Time:

2:13

Marketing Article

Does the Economic Slump Mean Small Business Disaster?

I am getting bombarded by the media's doom and gloom about the economy! I can't take it anymore!! My future, my financial success, my life are in my hands and in my hands alone. That is my rock. That is what I must believe. Because the minute I assign bla

Read this Article # Marketing Strategy

What You Will Learn:

I am getting bombarded by the media's doom and gloom about the economy! I can't take it anymore!! My future, my financial success, my life are in my hands and in my hands alone. That is my rock. That is what I must believe. Because the minute I assign bla

Reading Time:

5 min

Marketing Article

The Most Important Part of Your Mailing (Part 1): Generate Quality Leads

A direct mailing is made of up three basic parts: the design, the offer, and the most important part - the list. In order to help you when it comes to lists, I've put together this article, in 3 parts, to show you exactly how to make the smart choices.

Read this Article # Marketing Strategy

What You Will Learn:

There are quality prospects for your business out there right now looking for a company like yours, and this article shows you how to find them and target them with effective marketing.

Reading Time:

3:06

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