Marketing Articles

The Revenue-Killing Abyss in Your Sales Process

How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.

What You Will Learn:

You NEED to follow up with your prospects to close the most sales possible, and this article shows you the most effective ways to stay in touch with your leads.

Reading Time:

8:12

Topic:

Database Marketing

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Direct Mail Tips: Test, Track and Succeed

Direct mail suffers from longstanding myths about its effectiveness. Most novice marketers get the wrong idea about direct mail — often in the area of what to spend and how much to mail.

What You Will Learn:

This article explains your best results tracking strategies, so you can see what's working (and what isn't) in your postcard marketing campaigns, adapt your tactics and maximize your results.

Reading Time:

4:26

Topic:

Tracking

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Mind over marketing matter

Does mental energy have anything to do with marketing? Do you believe in mind over matter? We have all heard about people healing their illnesses miraculously by a mere thought

What You Will Learn:

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Topic:

Marketing

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Can You Really Make Money With Postcards? (Part 2): Finding Your Target Market

Maybe you have thought about direct mail. Maybe you have wondered whether it could work for you. Maybe you have done it, but it never really paid off.

What You Will Learn:

Since targeting quality prospect demographics directly determines whether or not your marketing produces for you, this article tells you everything you need to know to target the right ones.

Reading Time:

10:34

Topic:

Market Research

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Postcards Work

So you have been doing business like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them.

What You Will Learn:

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Topic:

Mortgage Marketing

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