Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"
Marketing PlansRead This Article
In order to make intelligent marketing decisions, there are a few pieces of information that are . One of those pieces is the Lifetime Value of a Customer. This is a dollar amount you apply to your customers based on how much they will be worth to you over the course of your business relationship.
To fully understand the value of each of your potential customers, you have to take into account their full lifetime revenue potential. Not sure how to do that? This article explains exactly how to measure that.
BudgetingRead This Article
Many marketing efforts go unrewarded, not because they were off target, but simply because they weren't given enough of an opportunity to work. Showing your TV commercial one time, running an ad in the newspaper once, or doing one mailing of postcards may
Dental MarketingRead This Article
In most cases, demographic lists more than get the job done. For some products or services, though, you may not be confident that you can adequately narrow your list by the normal qualifiers.
In this article, we've outlined how you can narrow down your mailing list to prospects likely to give you an opportunity to generate revenue, so you don't waste your marketing budget on uninterested prospects.
Mailing ListsRead This Article