Marketing Articles

3 Rules to Follow When Marketing to Current Customers

It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before.

What You Will Learn:

Since customer loyalty is critical to sustaining your business growth, this article shows you the 3 rules you need to follow to keep your customers coming back to your company.

Reading Time:

2:59

Topic:

Marketing

The Best Internet Marketing Strategy: One That Gets Results

These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is an important part of just about any business, small or large.

What You Will Learn:

You don't need to decide between direct mail and the newer online marketing tools. In fact, this article explains why a balance of the two yields the best results for small business owners like you.

Reading Time:

3:36

Topic:

Internet Marketing

Comprehensive marketing details not found in beginner books

Marketing surveys save you from flying blind in your business marketing strategies and are the best way to find out what you should be offering, to whom and how. When you don't really know what to put in your direct mail marketing it's because you haven't

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Marketing Plans

How Do Postcards Work? The 2 Step Process That Will Change Your Business

What's So Good About 2 Steps? It is much easier to create interest (a lead) than it is to get a person through an entire buying process (a sale).

What You Will Learn:

Creating business growth just takes 2 steps executed with precision, and this article walks you through what that process is and how to master it.

Reading Time:

3:59

Topic:

Marketing Plans

Defending the Obama Duck

I only got one disgruntled email after last week's newsletter, but that does tell me that there are at least a handful of you that I either pissed off or mildly annoyed. The good news is that it opened the door to a marketing lesson.

What You Will Learn:

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Topic:

Internet Marketing