Marketing Articles

Corporate Universities: Where Employees Go Back to School… at Work

Many people continue their education at some point in their life, but how many of them do so while at the office? And no, I'm not talking about technical training for machinery or other job-specific tasks, but about people learning to do better at work.

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Business

Disagreement Can Be the Key to Success

Is the economy slow? I hadn't really noticed. Okay, so that may be an exaggeration - but the point is that I haven't let it get to me, and most importantly I've decided not to agree with the "fact" that all businesses are hurting because of the economy.

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Economic Impact

Junk mail hater vs. junk mail participator

In the recent New York Times article about GreenDimes (the for-profit company on a crusade to stop junk mail), the founder Pankaj Shah uses a wide generality to attempt to make a point. Saying that "nobody" likes junk mail is a bit far fetched.

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Marketing

Postcard Layout Rules: 3 Tips on Creating Effective Marketing Postcards

It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before.

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You may not like following rules (entrepreneurs usually don't), but this article explains why you absolutely must follow the 3 rules of direct mail marketing to get the best results.

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Postcard Marketing

Dental marketing strategy. Take your practice to the next level

The term dental marketing strategy might sound like it is esoteric or stratospheric. Let's take the mystery out of it so you can devise and implement your own dental marketing strategy that fits into your business plan.

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Dental Marketing