Marketing Articles
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Marketing Article
Let's talk about how to keep your postage costs down.
Reducing costs is awesome. Everybody loves it, and this article tells you how you can reduce your postage costs to generate a better return on investment.
2:50
Marketing Article
Direct marketing can make you very successful, but you've got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.
Crafting the right message in your postcard marketing campaign is essential to success — but how can you be sure you're doing it right? Don't worry, this article tells you. (Hint: it's all about the benefits!)
3:19
Marketing Article
Most people use the words advertising and marketing interchangeably — but they are NOT the same! This subtle misunderstanding is hazardous to your business. You may be neglecting important opportunities and preventing your growth!
Most people use the words advertising and marketing interchangeably — but they are NOT the same! This subtle misunderstanding is hazardous to your business. You may be neglecting important opportunities and preventing your growth!
3 min
Marketing Article
Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future.
You need to send your postcards to ideal prospects, the ones who already want what you can offer, to be successful. This article tells you how to figure out who those prospects are.
3:28
Marketing Article
Even though advertisers increased spending 10% to $140 billion last year as reported by TNS Media Intelligence, that onslaught may just be turning all marketing messages into a bunch of hullabaloo that reaches no one.
Creative, out of the box marketing ideas stick in prospects' minds better, so this article gives you suggestions on how to think more creatively about your marketing message.
5:23
Marketing Article
Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"
Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"
5 min
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