Marketing Articles

How to Create a Perfect Marketing Offer and Generate More Sales

There are a lot of moving parts that go into creating an effective postcard campaign. Crafting the right offer at the right time is an art, and here's how to do it!

What You Will Learn:

Since the special offer is one of the most critical parts of a postcard design, I dedicated a whole article to showing you how to choose the most attractive offers for your prospective customers.

Reading Time:

4:36

Topic:

Offer Marketing

Corporate Responsibility: Parenting in the Workplace

When the Industrial Age changed the way we did business, it also changed the way children were raised. Children were no longer able to be with their mothers

What You Will Learn:

Reading Time:

Topic:

Business

How to Write Direct Mail Copy

It is vital that you get attention fast. If you don't get attention fast, your offer will not get read.

What You Will Learn:

Since postcards have limited real estate for marketing copy, you have to make every word count, and this article shows you how to write great ad copy that produces revenue for your company.

Reading Time:

2:13

Topic:

Design

The Branding Misconception You’re Still Under (And Why It’s Hurting Your Marketing)

You may have heard something about "branding" in regards to marketing, but perhaps you've wondered what that meant exactly.

What You Will Learn:

This article dives into the difference between marketing and branding, so you know what each does for your business and can wield them skillfully to grow your business.

Reading Time:

4:47

Topic:

Branding

The Most Important Part of Your Mailing (Part 1): Generate Quality Leads

A direct mailing is made of up three basic parts: the design, the offer, and the most important part - the list. In order to help you when it comes to lists, I've put together this article, in 3 parts, to show you exactly how to make the smart choices.

What You Will Learn:

There are quality prospects for your business out there right now looking for a company like yours, and this article shows you how to find them and target them with effective marketing.

Reading Time:

3:06

Topic:

Mailing Lists