Marketing Articles
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Marketing Article
How often do you sit around and wonder how to make more money and get more people to buy more from your company? It's one of the most basic problems every company faces.
How often do you sit around and wonder how to make more money and get more people to buy more from your company? It's one of the most basic problems every company faces.
4 min
Marketing Article
In order to make intelligent marketing decisions, there are a few pieces of information that are . One of those pieces is the Lifetime Value of a Customer. This is a dollar amount you apply to your customers based on how much they will be worth to you over the course of your business relationship.
To fully understand the value of each of your potential customers, you have to take into account their full lifetime revenue potential. Not sure how to do that? This article explains exactly how to measure that.
2:01
Marketing Article
Many marketing efforts go unrewarded, not because they were off target, but simply because they weren't given enough of an opportunity to work. Showing your TV commercial one time, running an ad in the newspaper once, or doing one mailing of postcards may
Many marketing efforts go unrewarded, not because they were off target, but simply because they weren't given enough of an opportunity to work. Showing your TV commercial one time, running an ad in the newspaper once, or doing one mailing of postcards may
4 min
Marketing Article
In most cases, demographic lists more than get the job done. For some products or services, though, you may not be confident that you can adequately narrow your list by the normal qualifiers.
In this article, we've outlined how you can narrow down your mailing list to prospects likely to give you an opportunity to generate revenue, so you don't waste your marketing budget on uninterested prospects.
2:35
Marketing Article
When I started out in business, I was a graphic designer. It's something I am very passionate about. MSNBC asked me to come back on "Your Business" for a second time and discuss what makes for effective graphic design.
Marketing postcards need very intentional designs to generate the kind of responses you want them to, so we've created this article to explain all the design elements you need to include in your cards.
3:32
Marketing Article
What do you want to achieve this year? More new customers per week? Higher average order amounts? Better customer service ratings?
What do you want to achieve this year? More new customers per week? Higher average order amounts? Better customer service ratings?
5 min
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