Marketing Articles

The Elements of a Homepage that Make Visitors into Leads

Marketing expert Joy Gendusa gives a complete walk-through of a well-designed homepage, and teaches how to adapt the principles to fit your business. 

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Design

The use of 2-step marketing to boom your practice. Something about the effectiveness of postcard marketing you’d give your “eye tooth” to know about

You can use postcards to inexpensively promote to your target prospective patients and even your existing patients and generate leads (inquiries about your products and services) to then be followed up on and converted to appointments and/or sales.

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Dental Marketing

You are an internet user… But many people still are not

We advertise on search engines... there is a good chance that is how you found us in the first place. You use the internet on a daily basis to find what you need... doesn't everybody?

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Internet Marketing

Disagreement Can Be the Key to Success

Is the economy slow? I hadn't really noticed. Okay, so that may be an exaggeration - but the point is that I haven't let it get to me, and most importantly I've decided not to agree with the "fact" that all businesses are hurting because of the economy.

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Economic Impact

Direct Mail Postcards: Marketing That Works

One of the simplest and most cost-effective forms of direct mail marketing is the . Because postcards work so well they can be considered one of the key small business marketing strategies.

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Growing a business sustainably means you have to constantly acquire new customers while keeping your old ones, so in this article I'll show you how postcards can do both for your company.

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Marketing Plans