Marketing Articles
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Marketing Article
There are a few keys things to learn when designing postcards for marketing. Aesthetics is not the #1 aspect of a card. The absolute #1 aspect is whether or not it "pulls".
Effective postcard designs generate leads and leads become revenue, so in this article we explain how you can improve the revenue production of your postcards with certain design choices.
11:49
Marketing Article
Sometimes the simplest data is the best. Marketing is not complex if you know the basics - that's true with anything by the way. Here are some tools that are brilliantly simple and with them you really won't have to sweat the small stuff.
It's always good to remind ourselves of the fundamentals, and this article takes a look at the 3 essential marketing principles you need to master as a small business owner.
3:09
Marketing Article
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out,
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out,
11 min
Marketing Article
Grammatical errors may be entertaining, but they aren't selling anything. Mistakes make you look less than competent. They don't instill trust in the prospect (one of the main goals of advertising) and it is embarrassing for the company. So why are these issues so prevalent in advertising (especially small business advertising)?
It can be hard knowing when it's okay to bend the grammar rules in marketing, or knowing how far is too far when writing ad copy — so let us break down the advertising grammar guidelines for you!
3:23
Marketing Article
Definition of risk management - The process of analyzing exposure to risk and determining how to best handle such exposure
Since business owners strive to minimize risk in their investments, this article explains how to do just that by choosing marketing tools that reliably deliver real results for small business owners.
6:16
Marketing Article
It's known that the economy has taken a hit, so let's not belabor that point. I've been saying that it is time to quit buying into the doom and gloom and get on the ball with promotion. The reason is simple. Those that continue to promote during slow econ
It's known that the economy has taken a hit, so let's not belabor that point. I've been saying that it is time to quit buying into the doom and gloom and get on the ball with promotion. The reason is simple. Those that continue to promote during slow econ
5 min
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