Marketing Articles
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Marketing Article
You're ready to promote, you have a product or service your target market will love, staff in place and a website to get more leads...but do you really know what your prospects experience when they reach out to you?!
This article explains why it's a great practice for small business owners to use mystery shoppers to audit their customer experience and look for areas of improvement.
3:40
Marketing Article
The direct response advertising business is a $250 dollar industry. Yes, with a capital . Yet people think they are not affected by direct response - until you find a George Foreman Grill in their kitchen.
The direct response advertising business is a $250 dollar industry. Yes, with a capital . Yet people think they are not affected by direct response - until you find a George Foreman Grill in their kitchen.
4 min
Marketing Article
This article walks you step-by-step through the process of creating a marketing budget for your business, whether you are a large corporation or a startup.
How to build a marketing budget that is customized to take your business from where you are right now to where you want to be, without all the stress and second-guessing.
4:49
Marketing Article
If there is one thing I can't say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists
The quality of your mailing list has a direct correlation to the amount of money you rake in from a campaign, and this article gives you the 411 on how to choose mailing lists with high revenue potential.
3:24
Marketing Article
It may sound like a strange question on the day before Thanksgiving but it really isn't. When scheduling your promotions it is like a game of chess.
Timing matters big time in marketing, and this article details the best mailing strategies for you to maximize the revenue you rake in from your perfectly timed postcard campaigns.
2:19
Marketing Article
Small businesses tend to think websites are not a high priority when it comes to spending money. Nothing could be further from the truth! A professional website can be used as a 24-hour selling tool to convert prospects into customers...
Web design for small businesses isn't just about how your website looks, so I wrote an article to show you how to make your website productive as well as pretty.
3:26
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