90 %
of mail is opened by recipients while only 20–30% of emails are opened.
SmartTouch Mailer
Sales Follow-Up
Send SmartTouch Automated Mailers for Sales Follow-Up
Turn CRM activity into physical mail with up to 9X response over email. Get noticed when calls are ignored.
By the numbers
Direct mail performs. The data proves it.
Direct mail outperforms digital channels on response rate, recall, and ROI — especially for local businesses.
509 %
Direct mail leads generate 509% more revenue per lead than digital leads.
4-9 %
Cold calling success rates hover at 1-3% while direct mail boasts response rates of 4-9%.
17 Days
Mail stays in the home 17+ days and is interacted with 4+ times or more.
Sales Follow-Up
Contact Prospects Who Stopped Answering With SmartTouch Automated Mailers
Calls get screened. Emails get buried. Buyers are overwhelmed before your rep even gets a chance.
PCM Integrations, a PostcardMania company, adds a channel that can’t be muted—automated postcards and letters triggered by your CRM. No extra work for sales, just a follow-up that actually gets noticed.
Teams use this to revive stalled opportunities, support proposals, and reconnect with prospects who stopped answering the phone.
Sales Follow-Up
Why Calls And Emails Aren’t Enough
Many teams are adding a direct mail channel that feels personal instead of automated. A simple postcard or letter lands in a space where competition is low and attention is high.
- 87% of Americans don’t answer unknown numbers
- Nearly half of all emails are spam
- Direct mail has 70% better recall than digital ads
- Buyers are overwhelmed before sales even gets a chance. Most calls go to voicemail, inboxes are crowded with spam, and prospects prefer to research on their own before talking to sales.
How Sales Follow-Up Works
Step 1: Contact Your Sales Rep
Reach out to your sales rep to get signed up for SmartTouch mailers. They’ll pass your setup over to the PCM Integrations team, who will assist you through onboarding and getting everything configured.
How Sales Follow-Up Works
Step 2: Log Into The PCM Integrations Platform
Create a free account with PCM Integrations and connect your CRM or automation platform. No developer required. Everything is managed from one dashboard.
How Sales Follow-Up Works
Step 3: Choose Your Design Or Create Your Own
Select from ready-to-use follow-up templates or upload your own branded postcards and letters.
You can:
- Use professionally designed templates
- Upload existing creative
- Personalize with prospect data
- Match messaging to each sales stage
Every piece can be customized to reinforce your proposal, offer, or next step.
How Sales Follow-Up Works
Step 4: Configure Your Workflow To Automate Follow-Ups
Choose from our prebuilt workflows or build triggers to send mail automatically when specific events occur in your system.
You could send mail when:
- No reply after X days
- After a demo or meeting
- When a proposal is sent
- Deal marked lost
- Deal marked won
- New lead created
Once configured, follow-up happens automatically—without any extra work for your sales team.
How Sales Follow-Up Works
Step 5: Start Sending
As soon as conditions are met, your direct mail is automatically printed and sent out from our in-house facility. Prospects receive a timely physical touchpoint that supports the campaigns you’re already doing.
No manual steps. No extra work. Just consistent follow-up that runs in the background.
SMARTTOUCH AUTOMATED MAILERS PRICING
Looking for SmartTouch Automated Mailer Pricing?
While we specialize in small business marketing, our pricing structure is still flexible and varies based on the needs of your specific business. It is based on several variables such as your campaign objectives, design specifications, printing and mailing quantities, mailing list specifications, online campaign size and more. Contact us today for an instant quote.
RESULTS-BASED DESIGN
Minimize trial and error with designs proven to work
Shortcut your way to results. Whether you collaborate directly with our professional design team to craft a custom piece or choose from our wide selection of templates, you’ll get a response-driven design that incorporates our unique design formula proven to generate leads and increase revenue.
MARKETING ADVICE
Personalized marketing insight to help you increase revenue
Consult with one of our marketing consultants to make the most of your investment. Take our tips and utilize all of our marketing advice — based on the campaigns of 133,287 clients — to increase business growth.
Free quote from a real person
Ready for more new customers?
Call us at 855-827-8618 or request a quote below
FAQ
SmartTouch Automated Mailers FAQs
What is Direct Mail Automation?
Direct mail automation is the process of using technology to automatically send personalized mail based on customer or prospect activity instead of manually setting up every mailing. With SmartTouch Automated Mailers, businesses can create campaigns that send postcards or other mailers when specific actions or conditions are met. This makes it easier to stay in front of customers consistently without adding more work to your marketing workload.
How does Direct Mail Automation work?
It starts with your customer or prospect data. You establish a trigger—such as a new lead, customer milestone, or other qualifying event—and the automation determines when that person should receive a mailer. With the right setup, the process can handle the mailing workflow automatically, helping you deliver timely, personalized automated postcards without manually managing every campaign.
Can direct mail marketing be automated?
Yes. Automated mailing solutions work by connecting customer data with a mailing workflow so that mail is triggered by specific events or conditions. SmartTouch Automated Mailers help businesses use triggered direct mail to create more consistent customer touchpoints while reducing the manual work involved in traditional direct mail campaigns.
What are the benefits of automated postcards?
Automated postcards can help you reach customers at the right time without requiring your team to remember every follow-up. They can be used for customer acquisition, retention, reminders, reactivation, promotions, and other marketing touchpoints. When postcards are personalized using customer information, they can also make your marketing feel more relevant.
Can I send automated postcards from CRM data?
Yes. CRM data already stored about your customers and prospects can help determine who should receive a mailer and when. The specific data fields and integration capabilities depend on the systems being connected. The goal is to turn information you already have into timely, personalized direct mail instead of requiring your team to repeatedly build mailing lists by hand.
What is a direct mail marketing automation integration?
A direct mail marketing automation integration connects your customer or marketing data with a direct mail platform so information can be used to initiate mailing activity. For example, when a contact meets a predefined condition in your system, that information can be used to trigger a mail piece and mailing. This creates a connection between your digital customer data and physical marketing.
How do I choose a direct mail automation platform?
When learning how to choose a direct mail automation platform, look beyond whether it can simply send mail automatically. Consider:
• What CRM and marketing systems it integrates with
• What types of triggers and personalization it supports
• Whether it can handle postcards, letters, or other formats
• How much of the printing, mailing, and fulfillment process is managed for you
• Whether campaign performance can be tracked
• How easy it is for your team to create and manage campaigns
• Whether the platform can scale as your mailing volume grows
The best platform is the one that fits your existing marketing process instead of creating another complicated system for your team to manage.
