PostcardMania In the News

Excited to share PostcardMania was ranked as the largest marketing firm in Tampa Bay for the second year in a row!

• Marketing firms all over Tampa Bay, including Hernando, Hillsborough, Manatee, Pasco, Pinellas, Polk, and Sarasota Counties were included in the list.
• The Tampa Bay Business Journal ranked all the marketing firms based on the number of full-time employees. They also included information on total company-wide employment and annual revenue.
• PostcardMania made it to the top, listing 365 full-time employees and $83.9 million in annual revenue.

Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail is outdated, yet direct mail advertising is valued at $72.67 billion dollars, says the Direct Mail Advertising Global Market Report 2022, and it’s expected to grow at a compound annual rate of .3% by 2026.

That said, our annual earnings at PostcardMania jumped over 30% in 2021, when industry projections showed growth would remain modest. It’s not a surprise, though, as digital ad prices continue to increase, and online shoppers report feeling overwhelmed with the number of ads on their screens. Consumers can avoid third-party cookies, use ad blockers and opt out of emails, so companies are looking for more ways to establish a direct line with prospects and customers — and direct mail is the perfect avenue for it.

Keep reading here to industry tested tips on how maximize results with direct mail.

The Everywhere Real Estate plan also sets up an agent’s Google My Business Profile, another critical facet of online marketing that can challenge smaller teams and new agents. 

Learn more about our new product here.

You shouldn’t rely on just one tool for lead generation. You need to boost your search team.

If you have ever been to the beach, chances are you have seen a person with a metal detector searching through the sand for treasure. Perhaps you have even tried it yourself, imagining that you’ll discover a lost diamond, a rare coin or gold bracelet. Just one stroll on the sand could reap rewards in hundreds or thousands of dollars. On the other hand, you could end up just finding pennies.

So, how would you find quality treasure?… Keep reading here to find out!

PostcardMania was featured in this Tampa Bay Times article.

Attracting and retaining talent continues to be a top priority for companies across Tampa Bay, including those in the midsize category.

Thirty-four businesses with more than 150 employees but less than 499 made our annual ranking this year. These companies range from marketing agencies to law firms to restaurant groups. Across the board,… read on here.

CLEARWATER, Fla. — A Clearwater marketing company is doing more than just business as usual; they’re looking to change the business landscape for women executives.

“I’ve never once thought in all my time doing business that I had any disadvantage from being a woman,” said PostcardMania Chief Marketing Officer Sarah Kicinski, who added she feels right at home walking the floor of the printing press.

While women make up only 29% of executive-level jobs nationwide, at PostcardMania 55% of executives are women.

Read the full article here.

Elizabeth Shanahan can get a bacon, egg and cheese sandwich, clean her car with a weekly detailing service, go to yoga classes or get a massage — all from her office.

It’s some of the many perks of working for Clearwater-based marketing firm PostcardMania, which also allows well-behaved dogs in the office.

With her favorite cafe sandwich at her desk, Shanahan, a human resources recruiter, sorts through hundreds of job applications every morning.

Continue reading here.

Joy Gendusa was interviewed by Fox 13 Tampa Bay

CLEARWATER, Fla. – It’s a workplace where even the printers have personality.

Joy Gendusa leads Postcardmania’s colorful office space in Clearwater as the founder and CEO. She said the company takes traditional direct mail by using postcards and other products to combine with online ads and tracking to see where leads are coming from for small businesses.

Watch the interview here.

PostcardMania’s 23-year journey took them to $64 million in revenue in 2020. Now, with their founder/CEO Joy Gendusa still at the helm, they look to the next era of the company, helping small businesses navigate the ever-growing maze of marketing technologies.

Come to PostcardMania’s campus today, and you will find an on-site café, a gym, multiple facilities and crucially, the 5 commercial printing presses which form the backbone of the company’s business. If you add to this the 300 staff and close to 100,000 clients, then the small startup, setup in a 600 square foot cottage seems a world away. 23 years ago however, that was the reality for PostcardMania…

Check out the full article here!

Newsweek was writing an article about how Florida and its businesses are flourishing, and reached out to us because we’ve been growing like crazy!

Joy Gendusa, founder and CEO of Postcard Mania, a marketing firm in Clearwater, Florida has put her energy into moving her traditional postcard mailing business towards the digital future, helping the small business owner adapt to the ever-changing world of marketing. With 25 years of cutting-edge printing behind them, and their new digital focus on a steep upward trajectory, PostcardMania is well positioned for the future as Florida’s number-one AdTech force and Gendusa is anticipating the future, “I am going to be listening so I can help small businesses with what they need now, and what they’re going to need for the next ten years.”

Read the full article here!