PostcardMania In the News

PostcardMania is pleased to announce the formation of a new division, PCM Integrations, borne out of surging demand for the company’s integrated print and digital solutions, hallmarked by its direct mail automation. The new division underscores PostcardMania’s transition from traditional marketing company to a marketing-technology (martech) hybrid.

PCM (shorthand for PostcardMania) Integrations is designed to level the playing field for small and medium-sized businesses often out-maneuvered by corporations with large marketing budgets and teams of dedicated specialists. Read on…

PostcardMania, a Clearwater-based direct mail marketer, got its start in a 600-square-foot cottage near downtown Clearwater in 1998.

In those early days, Gendusa, 56, says, it was just her and three others. The company did a bit over $600,000 in business its first year. A lot has changed in the past 22 years.

Keep reading to find out how Joy as continued pushing her company to the top.

Local Tampa Bay NBC affiliate, WFLA Channel 8, caught wind of PostcardMania’s many pandemic pivots. So they sent Stacie Schaible out to catch up with PostcardMania’s Founder/CEO Joy Gendusa to get the low down on exactly what went down when coronavirus first reared its until ugly head in Spring 2020.

Watch the entire interview to see what Joy and her team did to ensure PostcardMania’s earnings went from 41% down in April to nearly 10% up by the end of the year.

Every time your phone rings, it could be a new patient with a family of five and 25 referrals waiting to be made—or it could be a blown opportunity. How your front desk handles each incoming phone call can be the difference between thousands of dollars in revenue generated and money lost for your practice.

To help our own 6,784 dental clients, we listened to thousands of calls from practices around the country to see how they could be improved. We found the following seven conversion indicators to be key to maximizing the chances of converting every prospective new-patient phone call into an appointment. Here’s what they are…

According to PPC Protect, an average individual with internet access is estimated to come across between 6,000 to 10,000 ads every single day. This number represents the estimates for 2021 and is nearly double the numbers from 2007. This massive rise is the result of increased online marketing efforts by individuals and brands all over the world.

This begs the question — are the effects of digital marketing inflated by the brands using it most? One marketing company, PostcardMania, relies on tangible marketing impressions — in the form of postcards — to bring big returns to small and medium-sized businesses nationwide… Keep reading to learn to how they’re doing it.

Beleaguered small businesses changed the ways they do things during the pandemic, and many have reduced their marketing, according to “One Year Later: How 254 U.S. Small Businesses Fared During Covid-19, a study released Thursday by PostcardMania.

Of the SMBs polled, 59.75% pivoted, and 9.32% have simply closed. The remaining 30.93% report no change.  Read on to see what else PostcardMania’s study found in the state of small business…

From free food days, a ping pong table and community outreach opportunities, employees feed off the environment.

There’s an implicit test that potential employees undergo when they come to the PostcardMania office for an interview.

Do they love what they see? Or do they wrinkle their nose? That reaction in part determines whether they’ll be a good fit for the marketing company, which handles every step of the process for small businesses marketing their services through a postcard or online. Keep reading…

U.S. shoppers spent more than $861 billion online in 2020 — that represents an uncanny 44.0% year-over-year growth, according to Digital Commerce 360, and is nearly three times 2019’s 15.1% growth over the previous year. And this spending isn’t looking to slow down any time soon; in fact, it’s estimated to keep on soaring. By 2022, online retail sales are forecast to grow to $6.54 trillion.

GOBankingRates consulted a number of retail and marketing experts (include PostcardMania’s Founder/CEO Joy Gendusa) to learn the latest tricks e-commerce sites use to close more and more sales.

You can also read the article on Yahoo News and AOL.

On their journey to empower small business owners, PostcardMania just launched their most specialized marketing product to date, Everywhere Dental. It’s the first platform of its kind, combining the efficacy of integrated online and offline marketing with real-time campaign results and front-desk receptionist coaching to help dental practices maximize the conversion of new patient inquiries to appointments.

Read more about the new product here. You can also read about it on Dental Products Report, Dentaltown, Orthodontic Products Online or DentalCompare.

Two homegrown Clearwater companies earn top-20 rankings on job site Glassdoor’s annual list of the 100 Best Places to Work.

IT security firm KnowBe4 is 16 in the large company category and print and digital marketing firm PostcardMania is 13 among small and medium companies.

The rankings are determined by the reviews of current and former employees posted on Glassdoor.

PostcardMania launched in a 600-square-foot cottage in 1998. Today, the company occupies a 69,800 facility on Sunnydale Boulevard, with a staff of nearly 300 employees and more than 96,000 small business customers nationwide. Continue reading to find out what they’ve done to stand out…