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I talk to a lot of dentists,and Im always amazed by how many refuse to market themselves. They simply dont think theres any reason to. They believe: the market is saturated; people are going to choose who they choose; or that theyre doing just fine getting by on referrals.

To which I say, Wrong! As evidence, Id like to direct your attention to Dr. Hall, who went from 15 new patients a month to more than 60 using direct mail.

Read all about Dr. Halls marketing success here, inthe online version of Marchs Dental Economics.

Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, were not making this up: Sending physical mail to prospects and customers can actually work and pay off big-time.

While digital hogs the headlines, direct mail has made a quiet comeback, representing a huge opportunity for the businesses that do it right. Dont take our word for it, though. Real businesses are benefitting from direct mail.

Want to keep reading? Click here to read Entrepreneurs full feature article about PostcardMania Founder CEO Joy Gendusa!

In a hyper-competitive industry like landscaping, marketing your business is critical. Even if you think you have enough customers now, people move all the time more than 35 million people move every year, according to the U.S. Census Bureau and they take their business with them.

Read the entire article here to find out how tokeep a steady flow of new customers calling.

My company, PostcardMania, has helped more than 4,812 real estate professionals with their marketing, and I can say this with 100% certainty:

Direct mailis a VERY effective tool for investors.

Wheres the proof? Read the full article here to see for yourself!

As the saying goes,marketing can be either an investment or expense. Dental practices that successfully market their services create a steady flow of new patients, while those that dont are throwing money down a black hole. So how does your marketing stack up?

In this new feature, we look at your marketing collateral and tell you if youre making the grade. Together, marketing expert Joy Gendusa and Chris Salierno, DDS, point out the good, the bad, and the ugly.

See all the gradeshere, inthe online version of Februarys Dental Economics.

For many dentists, the subject ofmarketingis fraught with uncertainty. There was a time when dentists didnt really need to do a lot of marketing, and that doesnt even seem so long ago. But the days of buying an ad in the Yellow Pages and calling it a day are over.

Keep reading online here for 27 ways generate a ton of new patients in this digital age.

Remember when you could take out an ad in the yellow pages, slap a logo on the side of your truck and call it a day? Today there are so many different marketing channels and so much competition it can make your head spin. Where do you even start marketing your business?

Well tell you! Read the rest of the article here to find out.

One thing differentiatessuccessful,growing practicesfrom those that areflatlining. Im going to tell you what it isbut if I blurt it out up front, youll probably say, That doesnt apply to me, and move on. It happens all the time!

So instead of telling you right off the bat, Im going to show you…

Want to keep reading? Click herefor the online version of Januarys Dental Economics!

Top performers know that the difference between success and failure is often how much focus you unleash right before that big meeting, speech, pitch, or strategy session. Here are 11 ways to tap into instant focus when you need it, from entrepreneurs who can do it on command.

Read all 11 tips (including a big one from PostcardMania CEO Joy Gendusa) over at Entrepreneur.com!

The end of 2016 is within sight, which means youre probably starting to plan out your digital marketing strategy for 2017. Weve learned plenty of lessons this year and as we know, the digital landscape is always evolving. So here are some quick marketing tips that can jumpstart your success in 2017.

Keep reading for all five!