PostcardMania In the News

When the beer brand Modelo launched its “Mark of a Fighter” marketing campaign in March of 2023, it was not only an intriguing concept that appealed to the underdogs of America, but it was also an indicator that this beer brand had a fierce and competitive spirit — something sorely needed if you’re going to take on Anheuser-Busch, the brewer behind Bud Light and “the King of Beers,” Budweiser.

Read on here.

Many of us expected robots to be a part of our future, but perhaps not in the way we imagined. Instead of doing our chores and serving us hors d’oeuvres (like Rosey the Robot from The Jetsons), AI wants to think for us.

ChatGPT and other virtual assistants can give us mountains of information on any topic under the sun in seconds — but how useful are they?

I wanted to see what ChatGPT had to say about marketing. My business, PostcardMania, has helped 118,342 small business owners all over the country with effective marketing strategies for over 26 years. How did ChatGPT’s advice compare to what we’ve learned?

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America’s fast-growth founders reveal the marketing strategies working for them right now.

Digital marketing channels are saturated, and eyeballs have started to wander away from screens — that’s a big takeaway from an impromptu focus group of Inc. 5000 Masters, who recently compared notes on marketing innovations in a closed session.

So, where are these fast-growth founders seeing traction? Check out the full story here.

PostcardMania, the $104.6 million marketing technology firm with 384 staff, increased second quarter revenues significantly over the same quarter last year, improving 12% over Q2 2023, as more businesses choose direct mail to reach increasingly digital-exhausted consumers.

PostcardMania’s direct mail automation products and automation-led division, PCM Integrations, remain at the forefront of growth with top-line revenue increasing 55% over the second quarter last year. The multi-million dollar division focuses on direct API integration that connect to most marketing softwares and CRMs, giving users the ability to send direct mail as easily as email, with scalable programmatic targeting and delivery, and responsive lead nurturing without any upfront cost or recurring tech fees.

Check out the full article here.

PostcardMania, the $104.6 million direct mail-led marketing technology company with over 380 staff, is excited to announce the launch of its HighLevel native app integration, which is currently in beta.

HighLevel is an all-in-one sales, marketing and CRM (customer relationship management) tool that allows businesses to manage their communications with prospects and customers in one convenient location. More than one million businesses utilize HighLevel for its convenience and affordability.

Read on here.

We all look forward to taking a dip in the pool during the summer when the sun is shining, but the inevitable dip in sales from June to August can leave business owners in a bind.

According to one 2023 study, two-thirds of B2B businesses experience a sales slump over the summer, and of the businesses affected, nearly 75% reported a drop in sales of 20% or more. Also, one in five claimed dips of 40% or more.

Keep reading here.

PostcardMania, the $104.6 million marketing technology firm with 380 staff, is partnering with industrial and commercial printing leader, Konica Minolta, to expand the printing capabilities of its fastest-growing direct mail automation division, PCM Integrations.

PostcardMania’s multi-million dollar automation-led division currently spearheads growth at the firm with 76.7% top-line revenue growth in the first quarter of 2024 and 44% annual revenue growth in 2023. PCM Integrations focuses on direct mail API integration to any software or CRM, giving users the ability to send individual mailers based on the type of contact and/or occasion. Some of the triggers API integration users can wield are automatically mailing birthday cards to clients, welcome cards for new customers, periodic reminders, and abandoned shopping cart offers.

Read the full article here.

PostcardMania, the $104.6 million marketing technology firm with 380 staff, is partnering with industrial and commercial printing leader, Konica Minolta, to expand the printing capabilities of its fastest-growing direct mail automation division, PCM Integrations.

PostcardMania’s multi-million dollar automation-led division currently spearheads growth at the firm with 76.7% top-line revenue growth in the first quarter of 2024 and 44% annual revenue growth in 2023. PCM Integrations focuses on direct mail API integration to any software or CRM, giving users the ability to send individual mailers based on the type of contact and/or occasion. Some of the triggers API integration users can wield are automatically mailing birthday cards to clients, welcome cards for new customers, periodic reminders, and abandoned shopping cart offers.

Continue reading here.

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.

It’s a common nightmare — you’re walking through a busy hallway or giving a presentation only to look down and find yourself completely naked.

We’re inherently fearful of revealing too much about ourselves, and as an entrepreneur, this likely extends to your business as well.

But based on growing my own business from nothing to over $100 million in annual revenue, I can tell you less is not more when it comes to business transparency — more is more. Being open builds trust, and trust fosters customers and relationships in droves. The only exception is not giving away your trade secrets to competitors.

Check out the complete article here.

In today’s digital age, it’s easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it’s refreshing to receive something tangible. Physical mail and postcards offer a real connection that people can touch, remember, and appreciate. This is especially valuable for businesses looking to make a bigger impact on prospects and customers alike.

But let’s face it, creating and sending physical mail can be a hassle. From crafting the design to deciphering the USPS’s rules for marketing mail and bulk postage, it can quickly become a time-consuming task. Fortunately, technology has come to the rescue. With a Direct Mail API, you can sit back and relax while everything from design to delivery is taken care of. No more manual mail merges or trips to the post office. It’s never been easier to send high-quality physical mail without breaking a sweat. Keep reading for more tips on how a direct mail API can take your revenue to the next level.