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4 Ideas to Help Your Business Create Cash Flow Without Laying Off Staff

The pandemic has affected almost every business in 2020, and mine was no exception. My company was able to rebound from the initial shockwaves though without a single layoff.

Not only were we able to keep every staff member on board, but since then, we have added 33 brand new jobs to the roster. Record-setting revenues in July and Q3 made it possible to hire on all this new talent, but we never would have reached those heights if I had a staff full of new hires needing training after the initial pandemic shakedown.

I learned a lot through this process. I’d like to share with you four strategies that offered some much-needed breathing room when things were at their worst, so


Featured in Dental Economics

How 3 Dentists Added Revenue Despite a Turbulent Economy

While this year has brought unexpected circumstances in dentistry, these three practices have one commonality in their marketing plans—they are consistent in their campaigns, month after month.

Today, I’m going to share several recent campaigns that successfully generated bottom-line results so you can see their strategies laid bare.

Interested? Continue reading

Featured in Tech Times

From Direct Mail Marketing to Tech Company: PostcardMania’s Inevitable Pivot

How often do you see a direct mail marketing business transform to a tech company? It appears to be a tall order, but PostcardMania has proven that this leap is doable. 

This is not the first time PostcardMania has broken the norms of what’s possible in business. And their specialty is thriving through economic crises.  For some reason, they seem to be immune to economic downturns. They survived and thrived during both the 2008 recession and the global pandemic. Continue reading

Featured in AdWeek

What Direct Mail Slump? PostcardMania Saw a 26% Earnings Boost in Q3

The rise of digital marketing has contributed to direct marketing’s bumpy volume and growth in the past decade. But as marketers stress that integrating direct mail can improve a campaign’s overall performance, especially with more Americans staying home due to the pandemic, firm PostcardMania has seen record earnings in 2020.

The Clearwater, Fla.-based postcard printing and direct mail firm, which serves more than 93,900 small business clients, reported a 26% earnings growth in Q3 of this year.

Continue reading to find out how this big revenue leap became possible.

Featured in Dental Economics

2 critical decisions that took this practice from 35% down to generating 41% more new patients in 2020—even during the pandemic

Meet Joseph Zicchino, DDS, of Coastal Dental Group in Point Pleasant, New Jersey. He loves a laugh but is certainly focused on building a thriving practice, and he isn’t one to shy away from experimental marketing methods. I’m proud to call him a longtime client.

So what did Joseph Zicchino, DDS, do so well marketing his practice that you can do in yours? Find out what critical decisions he made to generate 41% more new patients.

Featured in Forbes

Four Strategies For Identifying Financial Breathing Room In Your Business

After the initial shock of Covid-19, no job seemed safe — unemployment during the pandemic peaked around mid-April at roughly 14%.

My company, PostcardMania, was facing the same predicament as everyone. With this dip in the economy, and weekly earnings down 41%, where should I make cuts to stay afloat? Payroll cuts, while an ugly option, would seem to be one of the more practical cutbacks for a financially struggling business, especially one with 282 salaries.

Keep reading to find out how I managed to bounce back from the “corona-conomy” without laying off a single soul.

Featured in Entrepreneur

3 Ways Technology Helps You Make Money With Direct Mail Marketing

The average person is exposed to an estimated 6,000 to 10,000 advertisements per day. So it’s not surprising that we are almost ‘immune’ to their charm. 

Don’t get me wrong — this doesn’t mean they’re not effective or they don’t have their place in . In fact, marketers have been able to experience a 96 percent increase in clicks with an active Facebook ad campaign.

However, there is another mode of marketing that might be even more effective.  has been used for years, long before  online was a thing. Keep reading to see how PostcardMania’s direct mail technology is changing the game completely.

Featured in TBBJ

PostcardMania Among Largest Women-owned Businesses in Tampa Bay

The Tampa Bay Business Journal (TBBJ) just released its list of the Tampa Bay metro’s largest women-owned businesses, and PostcardMania moves up the list and current ranks as the 4th largest woman-owned business in the area. Rankings are determined by annual revenue, with PostcardMania ringing up $60.5 million in 2019.

Tampa Bay’s metro area is primarily made of three large cities, Tampa, Clearwater and St. Petersburg. With an estimated 3.1 million residents, the Tampa Bay metro area is the 18th largest metropolitan area in the United States.

You can check out the entire list here.

Featured in Forbes

15 Underappreciated Abilities In A Sales Hire

The two most vital abilities that a sales hire ought to demonstrate are tenacity and confidence. However, they aren’t the only skills that a sales professional should have. When a company hires a salesperson, they should look at the bigger picture and appreciate the other inherent skills that hire might bring to the company.

Fifteen business leaders from Forbes Agency Council take a look at the most underappreciated abilities your sales hire may have that you’re not taking advantage of.

Keep reading to see what Joy contributed to this must-read article for business owners…

Featured in TBBJ

PostcardMania Named Tampa Bay’s Second Largest Marketing Firm

The Tampa Bay Business Journal just released its list of the Tampa Bay metro’s largest marketing firms, and PostcardMania moves up the list as the second largest firm in the entire bay area! With 282 staff after a summertime hiring spree, PostcardMania swiftly moved up the ranks of the annual list, which ranks marketing firms based on local full-time employees.

Tampa Bay’s metro area is primarily made of three large cities, Tampa, Clearwater and St. Petersburg. With an estimated 3.1 million residents, the Tampa Bay metro area is the 18th largest metropolitan area in the United States.

You can check out the TBBJ’s entire list here.

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