PostcardMania In the News

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Check out PostcardMania’s ranking here.

With 25 years of marketing experience under my heels, I can tell within minutes of observation what a business is doing right with its marketing and what they are doing wrong.

Most often, it’s simply the lack of a results-based marketing strategy. A marketing strategy is a plan of action designed to promote and sell a product or service. But often, companies I observe have no plan whatsoever — and worse, they aren’t tracking where their leads are coming from.

You need to craft a unique marketing strategy for your company that meets your specific needs and goals. To identify whether or not you need to rethink your current marketing plans, I have laid out 10 things you’re doing right now that show it’s time for change.

Learn the 10 signs here.

CLEARWATER, Fla., Aug. 30, 2023 /PRNewswire/ — PostcardMania, the $97 million marketing technology company with over 350 staff, has reached a new milestone in delivering fast and reliable services and support. The marketing firm reduced average design approval time and mail delivery time by 12% and 13% respectively from 2021 to 2023 year to date. In a sign of gaining momentum, July set a new record for fastest delivery turnaround time — 33% faster than 2021’s average.

As a result of these improvements, business owners are able to get their advertisements into the hands of prospects faster than ever, giving them an advantage over competitors in the never-ending race to bring in new clients.

Read on here.

We were recently featured in the Tampa Bay Business Journal. The article is titled:

PostcardMania reinvests on heels of growth

“We’ve invested a lot into this technology over the years,” she told the Business Journal.

You can check out the full article here.

Venture capital (VC) funding has plummeted in 2023 due to high interest rates and less enthusiasm from investors. Research shows that VC funding almost halved globally in the first six months of this year, ushering in what some have called a VC winter.

Despite this, entrepreneurs shouldn’t give up hope of making their dreams a reality. Even though VC funding has slowed to a trickle, good ideas to launch a successful business have not.

You don’t have to immediately go into debt to start a business — I didn’t. All I had when I started was a phone, a computer and my own personal credit cards. I took my idea, ran with it, and now we’re bringing in over $100 million in annual revenue.

Keep reading here.

PostcardMania, the $97 million marketing technology with over 350 staff, reached record revenue in the second quarter of 2023 for its direct mail automation division, PCM Integrations. Revenue from the direct mail specialist’s most tech-centered services increased more than 20% quarter over quarter and nearly 25% over the same quarter last year. Year to date, the division has continued to expand, increasing staff count 25% despite a tech hiring slowdown that saw tech job listings halved between mid-2022 to early 2023.

PostcardMania launched PCM Integrations in mid-2021, and the division has quickly reached multi-million-dollar revenues. Its automated direct mail service offers businesses a lower cost of entry compared to traditional direct mail, endless programmatic targeting options, responsive lead nurturing, and can be applied at scale. The quarter’s strong showing demonstrates the marketplace’s growing interest in responsive, trigger-based direct mail automation.

Keep reading here.

In June, I reached a milestone with my business, PostcardMania: 25 years in business. It got me thinking about all the lessons I’ve learned as a business owner and entrepreneur.

Starting out, I was greener than green. There have been hard times when I didn’t know what I was doing, but I’ve made it from nothing to $97 million in annual revenue, over 350 staff, and we’re still growing — averaging 20% revenue growth over the last three years after a year of growing at a much slower rate of 5% in the decade previous.

Through those experiences, I grew as an entrepreneur and gained valuable business insights, but I sure wish I had someone to confide in at the time.

Lesson #1: Your marketing budget and revenue growth are tied together

There have been times in my career that I’ve had the choice to either pay myself or pay for marketing….

Read the full article here.

Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or have separate “home” and “away” settings on your smart doorbell, you’ve likely benefited from automation.

When most people think of automation, they think digital. But automation has evolved to help us in the offline world, where its effects can be felt all the more keenly.

Case in point: Research shows that direct mail messaging has a deeper, more significant impact on our emotions than digital alone, resulting in stronger recall a full week later….

Read the full guide here.

Almost every superhero has a sidekick. It’s not that Batman isn’t capable of amazing feats on his own, it’s just that he can accomplish so much more with Robin at his side. Duo do-gooders, or even partners in crime, can be unstoppable together rather than alone. Would Abbot be as funny without Costello? Would Bonnie be able to get away without Clyde?

Take your pick of combos; it stands true that two are better than one, and the same goes for your marketing!

At my business, PostcardMania, we have the unique advantage of closely tracking successful client campaigns to determine what made them work — and we delivered just shy of 30,000 campaigns last year … 28,091 to be precise. So, I have some insight into what works and what doesn’t.

Continue reading here to learn about the marketing duos you should be taking advantage of.