In a competitive industry like landscaping, being the best isnt always enough. You have to out-market the other guys to ensure you get your share of the desirable jobs. Problem is: marketing can be costly and frustrating, especially when youre trying to find the right strategy. Who has the time or money to waste on trial-and error? Here are four proven marketing actions that have generated revenue for landscape and lawn care professionals that you can use for your business.
Read the entire article here!
Today, small CPA firms are up against so much competition from do-it-yourself software to the big-budget tax powerhouses they find themselves wearing the new and unfamiliar hat of marketer.
Where do you even start? How do you grow your firm effectively and for minimal cost?
Reading the rest of Joys article here is a good place!
Whenever I talk to CPAs and tax professionals about their marketing, they tell me they get most of their business through word of mouth. This is great, but word-of-mouth marketing only goes so far.
If youre finally ready to really grow your tax preparation business, read the rest of Joys article here!
When you invest in something,whether its a piece of equipment, an employee, or your marketing, you want to make sure youre going to get the best possible return on that investment, right? Of course. We all do! Yet I see so many dentists invest their marketing dollars in direct mail postcards and fail to do the simple things that will maximize responses…
You can read the full article in the November 2016 issue of Dental Economics, or online here!
Its seen as old-fashioned junk mail by some, but direct-mail marketing is paying off for many entrepreneurs.
Inc. Magazine sat down with Joy Gendusa to discuss how to make direct mail work in todays digital marketing landscape. You can read the full article in Inc.s November 2016 issue, or online here!
Joy Gendusais the Founder and CEO of PostcardMania, a marketing company specializing in lead generation anddirect mail. She grew her business from a small startup into an industry leader with only a phone, a computer and her own marketing savvy NO capital injections or angel investors. Today, PostcardMania employs 200+ people and generates over $45 million annually. You can learn more about Joys journey and her marketing philosophy in the interview below…
Click here to read the full interview!
We covered a whole bunch of restaurant marketing topics, including…
You can listen to the entire interview here!
Thousands of people have dreams of turning a business idea into a multi-million dollar company. And just as many worry about finding the capital to begin. But money isnt everything, and those who want it the most find ways to make it happen.
PostcardMania CEO Joy Gendusa is among this list. Read the full story here!
Dentists: Here are four easy steps to get more patients in the door in Q4.
Well, here we are again.The kids are back in school and were starting to see Halloween decorations in storesalready! Families are settling into their routines and starting to (seriously) think about the holidays, which means that getting to the dentist is just about the last thing on their mind. But if you want to finish out the year with highest-ever revenues (and what practice wouldnt?),you need to get marketingnow.
Keep reading for the rest of Joys dental marketing tips.
Ten document and graphic communications professionals were named Women of Distinction, bringing the total number to 117 worldwide. The Women of Distinction designation has been in existence for 15 years and is one of theOutputLinks Communications Groupsindustry recognition programs. The newest recipients and the 107 past honorees are leading the document and graphic communications industries to greater success.
See the entire list here!