PostcardMania In the News

The success of your dental practices postcard marketing campaign comes down to three pivotal decisions choosing the postcard size, choosing the postcard design strategy, and choosing the right mailing list.

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Boundaries. We all have them. If you think of those boundaries in terms of ripples from a stone thrown in a pond, then we can more easily understand how the boundaries work. The very center of the ripples is you, with the next circular ripple out being a very small circle of those closest to you. The further out you go the less you know those people and the more boundaries are put in place. But, each circle hasits boundaries- those closest to you have the least boundaries set up, while those further away have the strictest set of boundaries.

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In a 2007, the marketing scientists at MarketingSherpa published a case study showing that ConAgra Foods generated 34.25% more product sales from consumers subscribed to their email newsletter, as opposed to consumers who were not.

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Every business needs marketing in order to grow, and mortgage professionals are no exception. Investing in effective marketing strategies grows your business by attracting more clients, building the loyalty of your current clients, and building your companys brand in general. Looking into marketing can be daunting for some business owners, so let me show you the 4 elements you should definitely be implementing in order to put together the most complete marketing plan possible. Combining these four elements will bring your company the best marketing results.

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In marketing, your advertisements themselves are actually not the most important element of the process. The person reading the advertisement is far more important.

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Postcard marketing can be complicated, just like any other marketing. However, Ive been doing it for 20 years, and Ive learned how to break it down to its most essential components.

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The National Postal Forum (NPF), the premier annual event connecting United States Postal Service (USPS) executives and mailing professionals nationwide, is ready to go digital.

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MMW has learned that The National Postal Forum (NPF), an annual event connecting United States Postal Service (USPS) executives and mailing professionals nationwide, is going digital.

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The most important aspect of any direct mail campaign is the mailing list. Obviously, it is only one part of the process, but it carries the most influence in terms of the results of your campaign. A good mailing list produces an excellent return. A bad list torpedoes your investment.

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Due to its reliable results and consistently strong return on investment, postcard marketing has long been a staple in the dental industry. But the art and science of an effective direct mail postcard design is not something dentists or dental marketing managers have time to master. Luckily, there are those of us who eat, sleep, and drink postcard marketing, and we can point the way for you.

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