News

The Right Path

The Right Path

Rob Bradshaw’s eyebrows raised a bit as he went through a routine closing percentage check for his inside sales team. The sales manager of PostcardMania, a $19 million direct-marketing company in Clearwater, FL., found that two of his sales representatives were stating that their leads-contacted numbers were the same as their closing numbers. Either these were the best reps in history, or something was fishy…

America’s 5,000 Fastest-Growing Private Companies Revealed

PostcardMania Ranks No. 3130 on the 2008 Inc. 5000 with Three-Year Sales Growth of 211%

The 5000 companies that made the list reported aggregate revenue of $185 billion and median three-year growth of 147 percent.Most important, the 2008 Inc. 5000 companies were engines of job growth, having created more than 826,033 jobs since those companies were founded. Complete results of the Inc. 5000, including company profiles and a list of the fastest-growing companies that can be sorted by industry and region can be found at www.inc5000.com.

Internet Marketing with Postcards

Internet Marketing with Postcards

May 2008

Internet Marketing with Postcards

The virtual and the real world – how they fit together.By Joy Gendusa

Baysider: Direct-mail marketer offering advice

Clicks Stick the Landing Page

Clicks Stick the Landing Page

“The founder and CEO of $18.8 million postcard marketing company PostcardMania (postcardmania.com) in Clearwater, Florida, started using landing pages in 2006. Two years later, she can attribute nearly half a million dollars in orders directly to her customized landing pages, which plugs everything from industry-specific postcard campaigns to free report downloads.”

Broker: The Sales and Management Resource for Mortgage Originators

Broker: The Sales and Management Resource for Mortgage Originators

“The chief officer of PostcardMania, Clearwater, Fla., Joy Gendusa, said the mortgage industry needs to market and promote these assistance packages included in the recent housing bill to homeowners who are in need while they can still help them…”

Master Pieces: PostcardMania CEO interviewed in Deliver magazine

Master Pieces: PostcardMania CEO interviewed in Deliver magazine

Among those industries: dentists, day spas, art galleries, plastic surgeons, high-end landscaping, salons and home improvement companies. “Any time you are selling beauty, you have to have a beautiful card,” she says.

You can read the full article by going to Deliver magazine’s website to download the current issue and/or subscribe to the magazine.

Direct Marketing Success Story

Direct Marketing Success Story

Excerpt from interview…

JDS: How did you get into the business you’re in now? How did the Big Idea come to you?

Joy: When I had my little agency I had this gigantic client that was like 80% of our business. I could see that they were going down so I figured I’d better promote. I saw an ad for a postcard company in a magazine that marketed to the trade only. I ordered some. I got a pretty lousy product and even worse service. I thought to myself I should do this and I’ll be nice to my clients and I’ll make a stiffer, glossier card for less money – and boom! That was it! I basically said to my small group Let’s start a postcard company, we’ll call it PostcardMania – that name rolled off my tongue without even seeming to pass through my brain first! We piloted it for a few months and realized that we had a winner. That was between June and December of 1998. 1999 was our first full year.

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