My direct mail postcard company has worked with nearly 900 landscaping businesses nationwide. Every time we run a new campaign, we follow up to see what kind of results the campaign achieved. Were sitting on a goldmine of tried-and-true marketing principles for landscape professionals, and Im happy to share it with you here.
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How do you grow a $22 million business from scratch?
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Google Pay Per Click (PPC) is an online marketing tool that allows dental practices to get their marketing message out to potential patients in a very cost-efficient manner.
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In a 2007, Marketing Sherpa published acase studyshowing that ConAgra Foods generated 34.25% more product sales from consumers who subscribed to email newsletters, as opposed to consumers who did not.
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My company is one of the largest direct mail providers in the country, and for the past decade plus, we have been tracking the results of every campaign our clients send. This includes the campaigns of more than 2,400 dental practices both small and large all across the country.
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A new year is a blank canvas. A fresh start for you, your family, your friends, your business, and your MARKETING! With this in mind, I want to give you something that will help you make the most of 2014 something you can tape to your desk and reference throughout the year to keep your marketing on track.
And thus I give you The 10 Direct Mail Commandments!
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The right direct mailing list targets people who want your product or service.
The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.
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and 3 Questions to Ask the Provider
The most crucial element in adirect mailcampaign is the mailing list. Obviously, all the different components of a campaign carry their own particular importance, but the list ultimately makes the biggest impact on its ultimate performance. Therightcustom mailing list will yield exponentially better results than a standard list or a poorly targeted list.
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Marketing is complex. Dont allow anyone to tell you differently. But there are ways to drill down to the building blocks of marketing and use these basic principles to gain immediate success (and then build from there). Postcard marketing is no exception. There is strategic planning, skill, and coordination that goes into creating the ideal direct mail campaign, but if you just need more business and revenue now, there are a few tricks of the trade that can help you build a winning campaign right from the start. These tips help you avoid the trial and error setbacks many of us in the marketing profession, myself included, experienced on the road to direct mail marketing expertise.
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To hear some marketing gurus tell it, social media is the only game in town. While they may not want to hear it, every channel has its place.
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