Joy recently sat down with Chase Ink and talked about what sets PostcardMania apart, company accomplishments and overcoming challenges.
[PostcardMania is] the Florida based direct mail specialty firm that holds all the cards. From small glossies to relatively colossal 6-inch by 11-inch postcards, Florida based PostcardMania has so commendably elevated the art of direct mail…
Dentists, like so many practice owners and marketers from every industry, are standing at the crossroads of old and new marketing media and trying to decide which path to take. You know the old strategies have worked for you, but youre concerned that they may soon be replaced or that new media might offer better returns on your investment.
Joy teaches you how to generate more clients/customers using direct mail. Learn how your marketing efforts can increase rapport with your potential customers.
From the article: Looking for a way to drive more hot prospects to her sales team, Gendusa created an in- house, lead-activation unit. Over its years of operation, PostcardMania had compiled a database of over 200,000 customers and prospects most of whom were small business owners. She decided to hire 10 employees all teenagers to simply dial out to the members of that database, she says.
Joy Gendusa, PostcardMania CEO, founder and direct-mail marketing maven, recently learned that she is amongst the Top 50 Entrepreneurs when Business Leader Media announced its first annual awards. Gendusa focuses on her passion to educate business owners in effective ways to grow and expand their companies through various marketing techniques.