PostcardMania In the News

Social media is one of the hottest new marketing channels to emerge in the last decade, but it’s not the be-all, end-all of promotion. In this radio interview, Joy discusses how to use a hybrid approach of direct mail and social media to increase response and conversion rates.

Joy revisits Daytime to share more insights on how to grow a small business from the ground up, including tips on promotion, hiring, and delegation.

At the headquarters of Postcard Mania, a Clearwater, Fla.-based direct mail marketing company, classes are always in session. A few times a week, employees become students for a couple of hours in a conference room turned classroom otherwise known as PCMU (Postcard Mania University). Employees study everything from the basics of marketing and management to nuances of sales and customer service.

I feel like we’ll be the last postcard marketing company standing, [Joy Gendusa] said.

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