Finding new customers is what keeps your business growing.
But how do you generate and then actually convert leads?
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When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldnt send it out.
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Click here to find out how these ingredients go together!
In this article, youll learn:
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At the beginning of this year, ourcustomer care team shared tipson how to improve your B2B reputation. In this guest post, our Marketing expert fromIndustry Insights, Joy Gendusa, explains how your receptionist can improve lead flow and be a sales machine.
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This artice by Joy Gendusa provides some practical tips on getting started with direct mail. Note when you read direct mail dont think letters in sealed envelopes. Postcard mailings are a viable form of direct marketing that many people overlook.
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An internet marketing strategy plays a vital part of a marketing strategy for just about any business, small or large. But you cant put up a web site and hope that people will just arrive you need to promote it.
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People often look at marketing ROI in terms of response rate. This is wrong thinking. When it comes to marketing ROI, you have to measure campaign costs vs the profits generated to determine the Return on Investment. Response rate is irrelevant are youre making a profit?
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Joy Gendusa is the Founder and CEO ofPostcardmaniaa full-service postcard direct-mail marketing and overall lead generation company.
Their services include graphic design, printing, mailing-list acquisition, mailing services, web design, e-mail marketing, Pay Per Click, and DirectMail2.0 in addition to a wealth of free marketing advice. Joy and the team help small businesses all over the country to expand through the use of direct mail marketing and a host of other lead generation techniques.
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