As the saying goes,marketing can be either an investment or expense. Dental practices that successfully market their services create a steady flow of new patients, while those that dont are throwing money down a black hole. So how does your marketing stack up?
In this new feature, we look at your marketing collateral and tell you if youre making the grade. Together, marketing expert Joy Gendusa and Chris Salierno, DDS, point out the good, the bad, and the ugly.
See all the gradeshere, inthe online version of Februarys Dental Economics.
For many dentists, the subject ofmarketingis fraught with uncertainty. There was a time when dentists didnt really need to do a lot of marketing, and that doesnt even seem so long ago. But the days of buying an ad in the Yellow Pages and calling it a day are over.
Keep reading online here for 27 ways generate a ton of new patients in this digital age.
Remember when you could take out an ad in the yellow pages, slap a logo on the side of your truck and call it a day? Today there are so many different marketing channels and so much competition it can make your head spin. Where do you even start marketing your business?
Well tell you! Read the rest of the article here to find out.
One thing differentiatessuccessful,growing practicesfrom those that areflatlining. Im going to tell you what it isbut if I blurt it out up front, youll probably say, That doesnt apply to me, and move on. It happens all the time!
So instead of telling you right off the bat, Im going to show you…
Want to keep reading? Click herefor the online version of Januarys Dental Economics!
Top performers know that the difference between success and failure is often how much focus you unleash right before that big meeting, speech, pitch, or strategy session. Here are 11 ways to tap into instant focus when you need it, from entrepreneurs who can do it on command.
Read all 11 tips (including a big one from PostcardMania CEO Joy Gendusa) over at Entrepreneur.com!
The end of 2016 is within sight, which means youre probably starting to plan out your digital marketing strategy for 2017. Weve learned plenty of lessons this year and as we know, the digital landscape is always evolving. So here are some quick marketing tips that can jumpstart your success in 2017.
Keep reading for all five!
In a competitive industry like landscaping, being the best isnt always enough. You have to out-market the other guys to ensure you get your share of the desirable jobs. Problem is: marketing can be costly and frustrating, especially when youre trying to find the right strategy. Who has the time or money to waste on trial-and error? Here are four proven marketing actions that have generated revenue for landscape and lawn care professionals that you can use for your business.
Read the entire article here!
Today, small CPA firms are up against so much competition from do-it-yourself software to the big-budget tax powerhouses they find themselves wearing the new and unfamiliar hat of marketer.
Where do you even start? How do you grow your firm effectively and for minimal cost?
Reading the rest of Joys article here is a good place!
Whenever I talk to CPAs and tax professionals about their marketing, they tell me they get most of their business through word of mouth. This is great, but word-of-mouth marketing only goes so far.
If youre finally ready to really grow your tax preparation business, read the rest of Joys article here!
When you invest in something,whether its a piece of equipment, an employee, or your marketing, you want to make sure youre going to get the best possible return on that investment, right? Of course. We all do! Yet I see so many dentists invest their marketing dollars in direct mail postcards and fail to do the simple things that will maximize responses…
You can read the full article in the November 2016 issue of Dental Economics, or online here!