PostcardMania In the News

PostcardMania, the $100 million marketing technology firm with over 350 staff, has launched a new automated marketing product, Pre-Mover Daily Mailers. This marketing tool has been designed to assist businesses that want to target residents who have recently listed their homes for sale, had their home listing come under contract, and are about to move.

New movers represent a lucrative opportunity for businesses — studies show that new movers spend nearly $10,000 on average within 180 days of moving, and that they are nearly unanimous (90%) in saying they’re likely to try a new brand or company, and 88% say they’re willing to try a new service provider when moving. Research values the new mover market at $170 billion annually with over 30 million people relocating per year on average.

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PostcardMania, the $100 million marketing technology firm with over 350 staff, has launched a new automated marketing product, Pre-Mover Daily Mailers. This marketing tool has been designed to assist businesses that want to target residents who have recently listed their homes for sale, had their home listing come under contract, and are about to move.

New movers represent a lucrative opportunity for businesse studies show that new movers spend nearly $10,000 on average within 180 days of moving, and that they are nearly unanimous (90%) in saying they’re likely to try a new brand or company, and 88% say they’re willing to try a new service provider when moving. Research values the new mover market at $170 billion annually with over 30 million people relocating per year on average.

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Explore how PostcardMania’s cutting-edge Pre-Mover Daily Mailers service is revolutionizing targeted marketing by reaching new movers at a crucial juncture, offering businesses a competitive edge in engaging potential customers.

In a world where digital noise is louder than ever, a Clearwater, Florida-based marketing technology firm, PostcardMania, is making waves with a pioneering approach to an age-old marketing tactic. Valued at $100 million and boasting over 350 employees, PostcardMania has introduced Pre-Mover Daily Mailers, a cutting-edge automated marketing product designed to help businesses engage new movers at a crucial juncture: the moment they list their homes for sale or enter a contract…. Continue reading the full article here. 

PostcardMania, the marketing technology firm with over 350 staff, achieved record revenue in 2023, crossing the $100 million mark to hit $104.6 million, a new high for the company. The increase represents 8% top-line growth over 2022 in continuation of PostcardMania’s outsized post-pandemic success, in which the firm has averaged 15% annual year-over-year growth following a decade (2009 to 2019) averaging 5% growth.

“PostcardMania has really hit another level of growth since 2020, and I think that’s down to more and more businesses coming to the realization that direct mail is a real asset — one that makes a deeper, more lasting impression than digital — in today’s modern marketing mix,” said PostcardMania Founder and CEO Joy Gendusa.

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In the early 2000s, Starbucks made writing customers’ names on cups a standard. Every time you ordered a drink, the barista would make sure your first name was written right on your grande mocha latte.

However, no one would have guessed that this simple, personalized gesture by Starbucks would become the next viral meme. With millions of different names to nail down, errors would surely be made. The problem was that some misspellings weren’t just a little wrong, they were very wrong — so wrong that the internet loved it.

Personalizing every drink seemed a daunting task, but the payoff was worth it — even when you factor in those viral flubs. Snapping a photo of your morning Starbucks is still an Instagram mainstay to this day, regardless of whether they get your name right.

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Eat your fruits and vegetables every day, take your vitamins, put money into a savings account … advice people hear often and just as often brush off. Most people prefer chocolate cake over broccoli.

But we love the benefits of taking good advice, don’t we?

The same goes for marketing. I’ve been sharing my marketing advice with business owners for decades. What I’ve learned throughout the years, blogging and talking to people I meet, is that the truth isn’t always easy to digest.

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Managing your business’s budget can be a delicate balancing act, like a juggling circus performer. One ball may be your expenses on the essentials — your building, insurance, payroll and any other necessities to keep operations going. Another ball is delivering your product or services, and of course, one of those balls is how you find new customers, aka your marketing.

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PostcardMania, the $97 million marketing technology firm with over 360 staff, is pledging to assist American small businesses hire 10,000 staff in 2024 following mounting layoffs nationwide. PostcardMania has a proven track record of providing effective marketing services through direct mail-led campaigns that generate leads, revenue and pave the way for expansion, and plans to expand these efforts in the coming year.

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It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) danced to the beat of their own drum — literally.

Out of the dozens of dancers on stage in beachy costumes, Left Shark stole the show with dance moves that weren’t just out of sync — they were on a different planet. It turned out that Left Shark, a.k.a. Bryan Gaw, performed his goofy moves on purpose as part of his freestyle choreography.

In a lot of ways, building a successful marketing strategy is the same. You certainly have the option of going with the flow of what everyone else is doing, but what you really need are Left Shark moves — standout tactics that generate meaningful impressions….

Learn more here.