PostcardMania In the News

Eat your fruits and vegetables every day, take your vitamins, put money into a savings account … advice people hear often and just as often brush off. Most people prefer chocolate cake over broccoli.

But we love the benefits of taking good advice, don’t we?

The same goes for marketing. I’ve been sharing my marketing advice with business owners for decades. What I’ve learned throughout the years, blogging and talking to people I meet, is that the truth isn’t always easy to digest.

Read on here.

Managing your business’s budget can be a delicate balancing act, like a juggling circus performer. One ball may be your expenses on the essentials — your building, insurance, payroll and any other necessities to keep operations going. Another ball is delivering your product or services, and of course, one of those balls is how you find new customers, aka your marketing.

Keep reading here.

PostcardMania, the $97 million marketing technology firm with over 360 staff, is pledging to assist American small businesses hire 10,000 staff in 2024 following mounting layoffs nationwide. PostcardMania has a proven track record of providing effective marketing services through direct mail-led campaigns that generate leads, revenue and pave the way for expansion, and plans to expand these efforts in the coming year.

Read the full article here.

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) danced to the beat of their own drum — literally.

Out of the dozens of dancers on stage in beachy costumes, Left Shark stole the show with dance moves that weren’t just out of sync — they were on a different planet. It turned out that Left Shark, a.k.a. Bryan Gaw, performed his goofy moves on purpose as part of his freestyle choreography.

In a lot of ways, building a successful marketing strategy is the same. You certainly have the option of going with the flow of what everyone else is doing, but what you really need are Left Shark moves — standout tactics that generate meaningful impressions….

Learn more here.

Data was provided by company representatives.

Local includes Hernando, Hillsborough, manatee, Pasco, Pinellas, Polk and Sarasota counties.

Check out the list here.

Ranked by Full-time local employees.

Information on The List was supplied by individual companies through questionnaires and could not be independently verified by the Tampa Bay Business Journal. Only those that responded to our inquiries were listed. Firms were included on either the advertising agencies or marketing firms list, but not on both. In case of ties, companies are listed alphabetically.

Check out PostcardMania’s ranking here.

With 25 years of marketing experience under my heels, I can tell within minutes of observation what a business is doing right with its marketing and what they are doing wrong.

Most often, it’s simply the lack of a results-based marketing strategy. A marketing strategy is a plan of action designed to promote and sell a product or service. But often, companies I observe have no plan whatsoever — and worse, they aren’t tracking where their leads are coming from.

You need to craft a unique marketing strategy for your company that meets your specific needs and goals. To identify whether or not you need to rethink your current marketing plans, I have laid out 10 things you’re doing right now that show it’s time for change.

Learn the 10 signs here.

CLEARWATER, Fla., Aug. 30, 2023 /PRNewswire/ — PostcardMania, the $97 million marketing technology company with over 350 staff, has reached a new milestone in delivering fast and reliable services and support. The marketing firm reduced average design approval time and mail delivery time by 12% and 13% respectively from 2021 to 2023 year to date. In a sign of gaining momentum, July set a new record for fastest delivery turnaround time — 33% faster than 2021’s average.

As a result of these improvements, business owners are able to get their advertisements into the hands of prospects faster than ever, giving them an advantage over competitors in the never-ending race to bring in new clients.

Read on here.

We were recently featured in the Tampa Bay Business Journal. The article is titled:

PostcardMania reinvests on heels of growth

“We’ve invested a lot into this technology over the years,” she told the Business Journal.

You can check out the full article here.

Venture capital (VC) funding has plummeted in 2023 due to high interest rates and less enthusiasm from investors. Research shows that VC funding almost halved globally in the first six months of this year, ushering in what some have called a VC winter.

Despite this, entrepreneurs shouldn’t give up hope of making their dreams a reality. Even though VC funding has slowed to a trickle, good ideas to launch a successful business have not.

You don’t have to immediately go into debt to start a business — I didn’t. All I had when I started was a phone, a computer and my own personal credit cards. I took my idea, ran with it, and now we’re bringing in over $100 million in annual revenue.

Keep reading here.