PostcardMania In the News

Since I founded my business PostcardMania in 1998, I’ve encountered many different challenges along the way, including establishing an in-house direct mail printing facility and beating out my competitors. I’ve also survived two recessions; each one resulted in different outcomes for my company.

Today, I share the lessons I learned during those economic setbacks with anyone and everyone who wants to build a strong business that can withstand anything thrown at it. Continue reading…

PostcardMania, a 350-employee marketing company based in Clearwater, FL, reached a highest-ever staff retention rate in 2022 despite mounting layoffs and increasing job separations nationwide. Their overall retention rate in 2022 increased 5% from 2021, and the sales department also increased its year-over-year retention rate an impressive 15%, both all-time highs for PostcardMania.

This is despite the U.S. Bureau of Labor Statistics reporting that the number of people quitting their jobs last year reached 50.6 million, the highest annual level in the survey’s history. Read more about how PostcardMania bucked these trends to increase retention here…

PostcardMania has again surpassed record numbers in revenue of $83.9MM in 2021, reaching $97.2MM in 2022. The direct mail marketing firm increased revenue by roughly 15% and has seen year-over-year growth despite challenging economic conditions. Most notably, PostcardMania’s technology-focused division, PCM Integrations, led growth with a 38% year-over-year increase in revenue over 2021.

Continue reading about PostcardMania’s record year…

The new year is an important time for entrepreneurs to reflect — what are we going to do differently this year to reach that next milestone in growth? You can take a magnifying glass to social media trends, your team or a number of other factors, but I’d like to draw your eye to the bare bones of the operation — the sales funnel. A sales funnel is kind of like the skeleton of your marketing; it holds the structure of the customer journey, which takes them from the first point of contact all the way to purchase.

It is possible your leads are getting lost somewhere down the pipeline, and it’s your job to find out where and improve it. To save you the agony of not knowing where to start, I will line up some suggestions.

Continue reading here.

CLEARWATER, Fla., Jan. 4, 2023 /PRNewswire/ — PostcardMania, an $83 million and 350-employee marketing company based in Clearwater, FL, is expanding its tech-dedicated and automation-focused division, PCM Integrations, by launching new functions and adding staff in 2023.

PCM Integrations launched as a separate division within PostcardMania in the first half of 2021 with the purpose of providing direct mail automation to businesses looking to offer printing, mailing lists, results-based design templates, customization and mailing services directly to their customers through a variety of software-based solutions.

Learn more here.

Every industry is different when it comes to approaching the end of the year. Some businesses may view October through December as their busiest months, whereas others use the time to prepare for a new year and other upcoming busy seasons that don’t trend during the holidays.

Wherever you find yourself, I recommend that every business does these three things to end 2022 strong and to be well-prepared to enter 2023:

1. Invest more in your marketing — it’s tax-free

Read about this and the other two points here.

Paper may seem outdated, but it’s a fact that direct mail continues to gain traction, as younger generations view it as something that isn’t necessarily junk mail, and the public also associates direct mail with a higher level of trust than traditional marketing methods.

In fact, research shows that the benefits of email marketing increase exponentially if combined with direct mail, and you can reach as far as six times more sales than just email alone according to a recent study.

To discuss the best approach to this, read this interview with PostcardMania Founder/CEO Joy Gendusa.

Have you ever walked into a party, and within minutes (maybe even seconds), wanted to leave? Most of us have been there — we were invited to an event, but it ended up not being what we expected. Maybe the food didn’t look appetizing, the people weren’t very friendly, or it just didn’t give you good vibes.

Your website visitors go through the same kind of “vibe check” when they land on your site for the first time, and let’s face it, first impressions are everything. How your website functions, what it looks like, and its content are all crucial factors that help the visitor decide whether they are staying or going.

Continue reading here for results based steps you can do to lower your bounce rates.

PostcardMania, a 350-employee marketing company based in Clearwater, FL, sent a group of 20 volunteers to Ft. Myers on Monday, October 3rd to distribute food, water, and essential items to people affected by Hurricane Ian.

The group of volunteers left Clearwater at 8 a.m. and brought with them a large load of supplies including: deodorant, toothpaste, toothbrushes, shampoo, bars of soap, wash cloths, baby wipes, combs, gallon Ziploc bags, socks, sponges, paper towels, gloves, diapers, garbage bags, and toilet paper.

Keep reading here.