PostcardMania In the News

PostcardMania, the $83.9MM small business-focused marketing company, has announced a new C-level executive role, its Chief Experience Officer, to further improve client experience and campaign results with the firm. This move will help PostcardMania better leverage its marketing technologies and customer service platforms to meet the needs of clients seeking to maximize campaign results, value and efficiency.

This new client-centric role will be filled by 12-year PostcardMania veteran, Jackie Payson Wirsing, who began with the company in 2010 as Director of New Products.

Keep reading here, to learn more about our new Chief Experience Officer, Jackie!

PostcardMania has named longtime employee Jackie Payson Wirsing to its new C-level executive role, Chief Experience Officer. Wirsing has been with the firm 12 years, started in 2010 as New Product Manager. Her new role as Chief Experience Officer will focus on further improving client experience and campaign results as part of PostcardMania’s continued push to become the nation’s top results-driven marketing company for US-based small businesses.

Read on here!

Some people were born with the proverbial silver spoon in their mouth. Even then, becoming a millionaire is still quite an accomplishment. But people who start from nothing, and especially women who start from nothing, who make it to the top to become millionaires, despite the pay inequalities based on gender, the confidence gap, with nothing but grit, hustle, resilience, and “stick-to-itness”, are on a whole new level. We want to share those stories and inspire other women. In this interview series, we’re talking to “Self-Made” women leaders who started with nothing (i.e. started without investors or trust fund or capital or even people believing in them) and have become millionaires.

As a part of our series, I had the pleasure of interviewing Joy Gendusa.

Continue reading Joy’s self made story here.

RESTORATIVE PROCEDURES–THE BREAD AND BUTTER of many successful practices–represent some of the most lucrative opportunities in dentistry today. A schedule full of restorative appointments can be the difference between a stagnating or thriving practice. How can you ensure you’re drawing a fair share of restorative patients to your practice before they book appointments with your competitors?

Direct mail can give you an edge over digital-only advertising when it comes to landing these big payday patients, thanks to one of its most reliable data sets: age. For example, Google simply guesses a user’s age based on their browsing profile, and Facebook is likely to show your ad to people outside your desired age group to improve overall reach if they fit your other parameters. With Direct Mail, your data is finite and extremely reliable, due to regular monthly updates by the United States Postal Service (USPS). Keep reading…

The Clearwater marketing tech firm PostcardMania has reached new milestones – exceeding the company’s projections.

PostcardMania sells direct mail campaigns to thousands of small businesses, using automation technology that programs mail ahead of time, allowing the system to deliver a single mail piece to anyone when triggered.

Founded in 1998, PostcardMania began as a tiny startup in a 600-square-foot cottage in Clearwater. It currently operates out of a 69,800 square-foot campus on Sunnydale Boulevard.

The marketing tech firm grew from earning $64.2 million in 2020 to $83.9 million in 2021, which greatly exceeded its projected earnings of $75 million to $80 million. 

Keep reading here!

While in its simplest form, the concept of manufacturing may convey the thought of creating and selling a product, today’s connectivity has led to further opportunities. For manufacturers, that includes windows opening to new revenue streams. The trend encompasses changing preferences among consumers as well, including benefits that come from services such as subscriptions and warranties. …

Perhaps the greatest potential of recurring revenue steps from the opportunity to transform and grow a business model.

Keep reading to discover how CEO Joy Gendusa successfully transformed and grew PostcardMania’s business model.

PostcardMania was featured in an article detailing how manufacturing businesses have taken advantage of opportunities created by today’s connectivity to transform and grow a business model.

PostcardMania, a marketing company and print manufacturer in Clearwater, Florida, began in 1998 in a small 600 square foot cottage.

Under Gendusa’s direction, the company became that one-stop-shop, outsourcing as needed until sales increased and it became possible to purchase offset commercial print presses.

Over the years, competitors caught on to Gendusa’s one-stop-shop model and started copying the strategy. Keep reading here to find out how Joy transformed and grew the business model to stay ahead of the competition!

Joy Gendusa says she was a ‘ne’er-do-well’ young person. This self-deprecating style of humor couldn’t be more genuine, or endearing, than it is coming from her. With her perseverance, and tenacity, it’s hard to believe it was ever true.

Nevertheless, it certainly couldn’t be attributed at this point in her life.

Gendusa used her wits to establish her own business, run out of her home, in 1994 and launched PostcardMania in 1998. Fast forward 23 years and she is CEO of that company. In 2021 the company, which has evolved into a full-fledged marketing company, will break $80 million in revenue, employs more than 300 people and represents more than 100,000 customers in more than 350 industries.

Featured on the Inc. 500 and 5,000 lists, this Clearwater-based staple, nor Gendusa, has anything to prove to anyone, anymore.

Continue reading the online version here to see how our Founder/CEO went from ne’er-do-well to cover story…

Direct mail PostcardMania has formed a new digital-marketing division to assist small businesses in the digital marketplace.  

The new unit, PCM Digital, will serve as a boutique agency, offering a range of digital services, including search, social media and website development. 

Read on to find out what this means for you!

Holiday marketing sets you up for success in the new year. Joy Gendusa shares three marketing tips for taking advantage of this opportunity to inject your presence into the community and establish yourself as a household name.

With the holidays rapidly approaching, it’s time to start planning your seasonal marketing strategy. Some practices choose to ramp down their marketing and reduce their hours during these months, creating a drop in advertising competition. This presents a massive opportunity to inject your presence into the community and establish yourself as a household name.

Get the 3 marketing tips here.