PostcardMania In the News

To kick off our new interview series, PostcardMania’s Joy Gendusa shares some secrets of postcard marketing for your business.

Since we revived Who’s Mailing What!, we’ve strived to support the direct mail marketing community as much as we can. Who’s Mailing What! provides creative inspiration and insights to marketers and industry vendors alike. And as we noted recently, we’ve made major improvements based on feedback to improve your customer experience.

Let’s face it: direct mail marketing is all about people. People who work hard every day – often in challenging conditions – to plan, write, design, print, and mail campaigns that generate response.

Watch the full episode and find out how Joy’s company helps small businesses grow using postcard marketing, as well as digital channels.

Here’s something I see over and over in the marketing space: You’re getting people to your website, but it isn’t significantly increasing your revenue.

What’s wrong?

Unfortunately, there isn’t a magic marketing button or device that helps you immediately increase conversions — the people who visit your site and give you their contact details. Across several surveyed industries, the average website conversion rate in the U.S. is 2.63%, meaning that as much as 97.37% of potential leads are slipping through your fingers. That 97.37% could unleash an incredible amount of revenue for your business.

Read on…

Information on The List was supplied by individual companies through questionnaires and could not be independently verified by the Tampa Bay Business Journal. Only those that responded to our inquiries were listed. Firms were included on either the advertising agencies or marketing firms list, but not on both. In case of ties, companies are listed alphabetically. Local includes Hernando, Hillsborough, Manatee, Pasco, Pinellas, Polk and Sarasota counties.

See where PostcardMania ranked here.

My last Dental Economics article was a deep dive into my company’s dental marketing campaign data to find out what really works for dentists (and what doesn’t) when it comes to marketing a practice. One of the most significant factors I wound was that consistent mailings were 700% more likely to be successful than one-time mailings.

That isn’t to say that you won’t have any success with a single mailing — but the magnitude of your success is directly correlated to the consistency of your mailing campaigns.

The proof is in the pudding, as they say.  To demonstrate this phenomenon, I’ve broken down several recent campaigns from our dental success vault with varying degrees of consistency to show the effects on overall success.

Continue reading here.

If you’re looking for real data on how other dentists are bringing in new patients with their marketing—not just experts to recommend certain practices (though there is merit in that)—you’re in the right place.

In 2005, I created a department within my company called the Results Department. It’s their job to gather successful campaigns from our clients, then catalog and distribute the results and details of those campaigns to PostcardMania staff, clients, prospects, and anyone who wants to pull back the curtain and see exactly what it takes to succeed at marketing in a specific industry. Since then, this department has cataloged hundreds of examples of successes—and our most prolific industry is dental.

So I decided to sit down, unlock this vault of valuable dental marketing information, and crunch some numbers to deliver the data around which strategies are proven to work.

Get the data behind these successful campaigns here.

The restaurant industry is by far one of the most competitive industries in the country. To succeed, you have to be firing on all cylinders—a great concept, amazing food, good atmosphere, tasty drinks, excellent service and a marketing strategy that continually brings new customers and regulars alike through the door.

In my experience, restaurants need a consistent trickle of customers from multiple marketing channels to thrive. I explain it all here, so keep reading.

People care much more about food today than they did five or 10 years ago. This sudden interest in food has led to the rise of social media influencer “foodies” whose star power rivals Food Network hosts. And with millions of recipes being shared over social media channels daily, this interest will surely grow over time.

The experience of food is hot right now, but where and how we’re having these experiences is still evolving. Direct mail can help you take advantage of the at-home craze that’s bolstering restaurants coast to coast. These four steps will help get you started…

Continue reading here.

PostcardMania launches its latest automation technology aimed at leveling the playing field between Main Street businesses and large corporations — a direct mail retargeting product dubbed “Website to Mailbox.” The launch comes just two weeks after the marketing-turned-tech company’s newest division’s birth, PCM Integrations.

Direct mail retargeting emulates digital retargeting —when follow-up ads are displayed on an individual scale to website visitors — but replaces digital ads with physical direct mail that arrives in mailboxes mere days later. 

Read more about the new product here.

PostcardMania is pleased to announce the formation of a new division, PCM Integrations, borne out of surging demand for the company’s integrated print and digital solutions, hallmarked by its direct mail automation. The new division underscores PostcardMania’s transition from traditional marketing company to a marketing-technology (martech) hybrid.

PCM (shorthand for PostcardMania) Integrations is designed to level the playing field for small and medium-sized businesses often out-maneuvered by corporations with large marketing budgets and teams of dedicated specialists. Read on…

PostcardMania, a Clearwater-based direct mail marketer, got its start in a 600-square-foot cottage near downtown Clearwater in 1998.

In those early days, Gendusa, 56, says, it was just her and three others. The company did a bit over $600,000 in business its first year. A lot has changed in the past 22 years.

Keep reading to find out how Joy as continued pushing her company to the top.