PostcardMania In the News

PostcardMania was featured in an article detailing how manufacturing businesses have taken advantage of opportunities created by today’s connectivity to transform and grow a business model.

PostcardMania, a marketing company and print manufacturer in Clearwater, Florida, began in 1998 in a small 600 square foot cottage.

Under Gendusa’s direction, the company became that one-stop-shop, outsourcing as needed until sales increased and it became possible to purchase offset commercial print presses.

Over the years, competitors caught on to Gendusa’s one-stop-shop model and started copying the strategy. Keep reading here to find out how Joy transformed and grew the business model to stay ahead of the competition!

Joy Gendusa says she was a ‘ne’er-do-well’ young person. This self-deprecating style of humor couldn’t be more genuine, or endearing, than it is coming from her. With her perseverance, and tenacity, it’s hard to believe it was ever true.

Nevertheless, it certainly couldn’t be attributed at this point in her life.

Gendusa used her wits to establish her own business, run out of her home, in 1994 and launched PostcardMania in 1998. Fast forward 23 years and she is CEO of that company. In 2021 the company, which has evolved into a full-fledged marketing company, will break $80 million in revenue, employs more than 300 people and represents more than 100,000 customers in more than 350 industries.

Featured on the Inc. 500 and 5,000 lists, this Clearwater-based staple, nor Gendusa, has anything to prove to anyone, anymore.

Continue reading the online version here to see how our Founder/CEO went from ne’er-do-well to cover story…

Direct mail PostcardMania has formed a new digital-marketing division to assist small businesses in the digital marketplace.  

The new unit, PCM Digital, will serve as a boutique agency, offering a range of digital services, including search, social media and website development. 

Read on to find out what this means for you!

Holiday marketing sets you up for success in the new year. Joy Gendusa shares three marketing tips for taking advantage of this opportunity to inject your presence into the community and establish yourself as a household name.

With the holidays rapidly approaching, it’s time to start planning your seasonal marketing strategy. Some practices choose to ramp down their marketing and reduce their hours during these months, creating a drop in advertising competition. This presents a massive opportunity to inject your presence into the community and establish yourself as a household name.

Get the 3 marketing tips here.

Dental offices are constantly trying to reduce the number of no-shows and minimize the effects of patient turnover. It can be frustrating, but we have three tactics to keep your practice growing.

I’ve helped businesses from a diverse range of industries with their marketing, and I can confidently say that dentistry is particularly tough to navigate. You have circumstances that others don’t. For one, practices are constantly losing patients thanks to things like switching insurances, patient relocation, etc. To combat this high attrition rate, practices need to vigorously prospect with multiple marketing efforts and utilize effective patient retention strategies. On top of that, dentists need to find an effective way to decrease appointment cancellations and no-shows.

What works for one practice may not work for another, depending on an endless list of variables. However, there are several dental marketing tactics that reliably minimize the negative effects of patient turnover and no-shows to help you maintain a growing practice. Keep reading…

To kick off our new interview series, PostcardMania’s Joy Gendusa shares some secrets of postcard marketing for your business.

Since we revived Who’s Mailing What!, we’ve strived to support the direct mail marketing community as much as we can. Who’s Mailing What! provides creative inspiration and insights to marketers and industry vendors alike. And as we noted recently, we’ve made major improvements based on feedback to improve your customer experience.

Let’s face it: direct mail marketing is all about people. People who work hard every day – often in challenging conditions – to plan, write, design, print, and mail campaigns that generate response.

Watch the full episode and find out how Joy’s company helps small businesses grow using postcard marketing, as well as digital channels.

Here’s something I see over and over in the marketing space: You’re getting people to your website, but it isn’t significantly increasing your revenue.

What’s wrong?

Unfortunately, there isn’t a magic marketing button or device that helps you immediately increase conversions — the people who visit your site and give you their contact details. Across several surveyed industries, the average website conversion rate in the U.S. is 2.63%, meaning that as much as 97.37% of potential leads are slipping through your fingers. That 97.37% could unleash an incredible amount of revenue for your business.

Read on…

Information on The List was supplied by individual companies through questionnaires and could not be independently verified by the Tampa Bay Business Journal. Only those that responded to our inquiries were listed. Firms were included on either the advertising agencies or marketing firms list, but not on both. In case of ties, companies are listed alphabetically. Local includes Hernando, Hillsborough, Manatee, Pasco, Pinellas, Polk and Sarasota counties.

See where PostcardMania ranked here.

My last Dental Economics article was a deep dive into my company’s dental marketing campaign data to find out what really works for dentists (and what doesn’t) when it comes to marketing a practice. One of the most significant factors I wound was that consistent mailings were 700% more likely to be successful than one-time mailings.

That isn’t to say that you won’t have any success with a single mailing — but the magnitude of your success is directly correlated to the consistency of your mailing campaigns.

The proof is in the pudding, as they say.  To demonstrate this phenomenon, I’ve broken down several recent campaigns from our dental success vault with varying degrees of consistency to show the effects on overall success.

Continue reading here.

If you’re looking for real data on how other dentists are bringing in new patients with their marketing—not just experts to recommend certain practices (though there is merit in that)—you’re in the right place.

In 2005, I created a department within my company called the Results Department. It’s their job to gather successful campaigns from our clients, then catalog and distribute the results and details of those campaigns to PostcardMania staff, clients, prospects, and anyone who wants to pull back the curtain and see exactly what it takes to succeed at marketing in a specific industry. Since then, this department has cataloged hundreds of examples of successes—and our most prolific industry is dental.

So I decided to sit down, unlock this vault of valuable dental marketing information, and crunch some numbers to deliver the data around which strategies are proven to work.

Get the data behind these successful campaigns here.