Marketing Articles

Direct Mail Postcards: Marketing That Works

One of the simplest and most cost-effective forms of direct mail marketing is the . Because postcards work so well they can be considered one of the key small business marketing strategies.

What You Will Learn:

Growing a business sustainably means you have to constantly acquire new customers while keeping your old ones, so in this article I'll show you how postcards can do both for your company.

Reading Time:

2:37

Topic:

Marketing Plans

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The Anatomy of a Landing Page: 7 Elements Your Landing Page Needs

Landing pages are an integral part of your direct mail marketing these days, for the main reason that they finish the communication once started by your direct mail postcard.

What You Will Learn:

Since landing pages need specific design strategies to maximize their lead generation results, this article tells you everything you need to know to make them awesome.

Reading Time:

4:37

Topic:

Internet Marketing

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Direct Mail Tips: Postcard Marketing vs. Catalog Marketing

Many major catalogers have taken a direct hit in the last month due to the increase of postage costs and regulations. Not surprisingly, this subject was the key discussion topic at the Annual Conference for Catalog and Multichannel Merchants

What You Will Learn:

This aricle outlines the distinct advantages direct mail postcards have over direct mail catalogs, so you can choose the option that can bring you the most revenue.

Reading Time:

9:58

Topic:

Catalog Marketing

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Being a Thriving Business in a Bad Economy: 3 Critical Mistakes to Avoid in Crisis

The individual can become confused as to what would be the appropriate course of action in such a volatile market. The individual investor or business owner must rise above the noise and make rational and logical decisions.

What You Will Learn:

In this article, I discuss some marketing landmines that sabotage your marketing efforts and yield disappointing results. You definitely want to avoid those.

Reading Time:

4:32

Topic:

Budgeting

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Sports and World Peace

Like baseball, basketball is one of America's favorite pastimes. The evening the Houston Rockets won the NBA Championship in 1995, the streets of Houston were packed with throngs of people and seemed to be a common thread amongst everyone no matter their

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Topic:

Marketing

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