Marketing Articles

How to Effectively Manage Risk in Marketing

Definition of risk management - The process of analyzing exposure to risk and determining how to best handle such exposure

What You Will Learn:

Since business owners strive to minimize risk in their investments, this article explains how to do just that by choosing marketing tools that reliably deliver real results for small business owners.

Reading Time:

6:16

Topic:

Marketing Plans

5 Ways to Use Your Facebook Business Page Effectively

Facebook is a hot button topic for marketers. Some say it ushered in a new era of advertising, rendering traditional media obsolete. Others insist it has no place in the business world, especially for small business!

What You Will Learn:

This article outlines the different ways Facebook can be awesome, and not so awesome, for small businesses so you don't waste time on ineffective strategies.

Reading Time:

3:04

Topic:

Social Media

How to Find Hidden Revenue Leaks in Your Sales Process

You're ready to promote, you have a product or service your target market will love, staff in place and a website to get more leads...but do you really know what your prospects experience when they reach out to you?!

What You Will Learn:

This article explains why it's a great practice for small business owners to use mystery shoppers to audit their customer experience and look for areas of improvement.

Reading Time:

3:40

Topic:

Marketing

Direct response advertising, is everybody really doing it?

The direct response advertising business is a $250 dollar industry. Yes, with a capital . Yet people think they are not affected by direct response - until you find a George Foreman Grill in their kitchen.

What You Will Learn:

Reading Time:

Topic:

Marketing

Create Your Ideal Marketing Budget

This article walks you step-by-step through the process of creating a marketing budget for your business, whether you are a large corporation or a startup.

What You Will Learn:

How to build a marketing budget that is customized to take your business from where you are right now to where you want to be, without all the stress and second-guessing.

Reading Time:

4:49

Topic:

Marketing