Marketing Articles

5 Ways to Use Your Facebook Business Page Effectively

Facebook is a hot button topic for marketers. Some say it ushered in a new era of advertising, rendering traditional media obsolete. Others insist it has no place in the business world, especially for small business!

What You Will Learn:

This article outlines the different ways Facebook can be awesome, and not so awesome, for small businesses so you don't waste time on ineffective strategies.

Reading Time:

3:04

Topic:

Social Media

How to Find Hidden Revenue Leaks in Your Sales Process

You're ready to promote, you have a product or service your target market will love, staff in place and a website to get more leads...but do you really know what your prospects experience when they reach out to you?!

What You Will Learn:

This article explains why it's a great practice for small business owners to use mystery shoppers to audit their customer experience and look for areas of improvement.

Reading Time:

3:40

Topic:

Marketing

Direct response advertising, is everybody really doing it?

The direct response advertising business is a $250 dollar industry. Yes, with a capital . Yet people think they are not affected by direct response - until you find a George Foreman Grill in their kitchen.

What You Will Learn:

Reading Time:

Topic:

Marketing

Create Your Ideal Marketing Budget

This article walks you step-by-step through the process of creating a marketing budget for your business, whether you are a large corporation or a startup.

What You Will Learn:

How to build a marketing budget that is customized to take your business from where you are right now to where you want to be, without all the stress and second-guessing.

Reading Time:

4:49

Topic:

Marketing

The #1 Way to WASTE Money on Postcard Marketing

If there is one thing I can't say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists

What You Will Learn:

The quality of your mailing list has a direct correlation to the amount of money you rake in from a campaign, and this article gives you the 411 on how to choose mailing lists with high revenue potential.

Reading Time:

3:24

Topic:

Mailing Lists