Definition of risk management - The process of analyzing exposure to risk and determining how to best handle such exposure
Since business owners strive to minimize risk in their investments, this article explains how to do just that by choosing marketing tools that reliably deliver real results for small business owners.
6:16
Marketing Plans
Read This ArticleFacebook is a hot button topic for marketers. Some say it ushered in a new era of advertising, rendering traditional media obsolete. Others insist it has no place in the business world, especially for small business!
This article outlines the different ways Facebook can be awesome, and not so awesome, for small businesses so you don't waste time on ineffective strategies.
3:04
Social Media
Read This ArticleYou're ready to promote, you have a product or service your target market will love, staff in place and a website to get more leads...but do you really know what your prospects experience when they reach out to you?!
This article explains why it's a great practice for small business owners to use mystery shoppers to audit their customer experience and look for areas of improvement.
3:40
Marketing
Read This ArticleThe direct response advertising business is a $250 dollar industry. Yes, with a capital . Yet people think they are not affected by direct response - until you find a George Foreman Grill in their kitchen.
Marketing
Read This ArticleThis article walks you step-by-step through the process of creating a marketing budget for your business, whether you are a large corporation or a startup.
How to build a marketing budget that is customized to take your business from where you are right now to where you want to be, without all the stress and second-guessing.
4:49
Marketing
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