Why Have a Marketing Plan? I’ll Give You Three Reasons

Why Have a Marketing Plan? I’ll Give You Three ReasonsHave you started thinking about your Valentines Day Promotion yet?

When scheduling your promotions it is like a game of chess. You should always be thinking at least 3 moves ahead.

In this case each “move” should be one month. Therefore you should have been thinking about your Valentines, or February promotions as you fall asleep after your big Turkey dinner.

There are a few reasons why you need to have your promotions figured out that early.

Getting Promo Out Takes Time.

By having it all worked out months in advance you give yourself enough time for the logistics. Getting the concept down, getting artwork put together, printing, and mailing all have to be done and this can take several weeks from being an idea in your head to being a piece of promo in your customers hands. You are also going to want to have the piece in your customers' hands at least 2 weeks before the sale or event.

Get the Message Out Multiple Times.

Getting your promo out early lets you drive your message home through repetition. Take Christmas for example. If you start mailing to your customers in the beginning of November, you will be able to cement your company name in their head because you will be able to mail to them multiple times before they have to make their Holiday purchases. On the other hand if you start mailing to them in late November or Early December you will not have the time to do multiple mailings. Getting one mailing out at that stage will still be much better than not sending anything at all, but nothing works better when promoting than multiple mailings with the same message to the same list.

Free Up Time for Running Your Business.

Most people who own a business do their own marketing. Thankfully marketing is one of the few things in a business that you can do far in advance. By scheduling your holiday promotions ahead of time you will make yourself available to wear all of the other hats that you do around your business.

Scheduling promotions can seem like a huge task, but some things are just worth the extra thought. It really isn't that daunting. Once it is done, then you'll have time to put your ideas and energy on other areas that need your attention so that you maximize your efforts toward expansion.

Checkmate!

Joy Gendusa

Joy Gendusa founded PostcardMania in 1998 with a phone, computer and no capital investment. Since then, she has grown the company into one of the nation's most effective direct mail marketing firms, specializing in postcard marketing for small to large-sized businesses. Over the years, she expanded to offer mailing list acquisition, website development, email marketing–all while continuing to educate clients with free marketing advice.

She has been named Tampa Bay CEO of the Year, Business Woman of the Year in Tampa Bay and has been featured on MSNBC's "Your Business." PostcardMania is an Inc. 500 and 5000 company and has won awards for creativity, best business practices and leadership. Find Joy on Google+

If you would like to interview Joy or book her as a speaker, please email joyspeak@postcardmania.com or call 1-800-628-1804 ext. 281.

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