Marketing Articles
Why Have a Marketing Plan? I’ll Give You Three Reasons
It may sound like a strange question on the day before Thanksgiving but it really isn't. When scheduling your promotions it is like a game of chess.
What You Will Learn:
Timing matters big time in marketing, and this article details the best mailing strategies for you to maximize the revenue you rake in from your perfectly timed postcard campaigns.
Reading Time:
2:19
Topic:
Budgeting
Read This Article10 Ways to Improve Your Website and Convert More Browsers into Buyers
Small businesses tend to think websites are not a high priority when it comes to spending money. Nothing could be further from the truth! A professional website can be used as a 24-hour selling tool to convert prospects into customers...
What You Will Learn:
Web design for small businesses isn't just about how your website looks, so I wrote an article to show you how to make your website productive as well as pretty.
Reading Time:
3:26
Topic:
Internet Marketing
Read This ArticleIs Public Relations For Me? Zen and the Art of PR For Consultants and Small Businesses
Public relations is a very affordable and effective marketing tool available for small businesses and consultants. I can't tell you how many times I am approached by entrepreneurs who ask me, "Can I afford to do PR?" I always answer the same way: "You can't afford NOT to do PR."
What You Will Learn:
Public relations expertise is critical even for small businesses and this article explains why it is so beneficial to have.
Reading Time:
4:10
Topic:
Public Relations
Read This ArticleSmall Business Marketing Tip: Postcards Generate Results
A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a postcard marketing campaign which includes frequent mailings is the perfect start to new sales — this is one of the key small business marketing strategies.
What You Will Learn:
This article details the ways postcards beat out all other marketing tools when it comes to generating growth for a small business.
Reading Time:
2:08
Topic:
Postcard Marketing
Read This ArticlePostcard Marketing: Success Is Waiting
You can generate leads, create sales, ask prospects to give you a try or convince existing customers to buy more or buy more often.
What You Will Learn:
Some small business owners worry that postcards are becoming out-dated, but this article explains why they aren't going anywhere and will continue to deliver results for small businesses.
Reading Time:
6:23
Topic:
Budgeting
Read This Article