If there is one thing I can't say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists
The quality of your mailing list has a direct correlation to the amount of money you rake in from a campaign, and this article gives you the 411 on how to choose mailing lists with high revenue potential.
Mailing ListsRead This Article
It may sound like a strange question on the day before Thanksgiving but it really isn't. When scheduling your promotions it is like a game of chess.
Timing matters big time in marketing, and this article details the best mailing strategies for you to maximize the revenue you rake in from your perfectly timed postcard campaigns.
BudgetingRead This Article
Small businesses tend to think websites are not a high priority when it comes to spending money. Nothing could be further from the truth! A professional website can be used as a 24-hour selling tool to convert prospects into customers...
Web design for small businesses isn't just about how your website looks, so I wrote an article to show you how to make your website productive as well as pretty.
Internet MarketingRead This Article
Public relations is a very affordable and effective marketing tool available for small businesses and consultants. I can't tell you how many times I am approached by entrepreneurs who ask me, "Can I afford to do PR?" I always answer the same way: "You can't afford NOT to do PR."
Public relations expertise is critical even for small businesses and this article explains why it is so beneficial to have.
Public RelationsRead This Article
A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a postcard marketing campaign which includes frequent mailings is the perfect start to new sales â€” this is one of the key small business marketing strategies.
This article details the ways postcards beat out all other marketing tools when it comes to generating growth for a small business.
Postcard MarketingRead This Article