Marketing Articles

Can You Really Make Money With Postcards? (Part 1): Effective Postcard Design

There are a few keys things to learn when designing postcards for marketing. Aesthetics is not the #1 aspect of a card. The absolute #1 aspect is whether or not it "pulls".

What You Will Learn:

Effective postcard designs generate leads and leads become revenue, so in this article we explain how you can improve the revenue production of your postcards with certain design choices.

Reading Time:

11:49

Topic:

Market Research

Top Marketing Tips for Small Businesses (Part 1)

Sometimes the simplest data is the best. Marketing is not complex if you know the basics - that's true with anything by the way. Here are some tools that are brilliantly simple and with them you really won't have to sweat the small stuff.

What You Will Learn:

It's always good to remind ourselves of the fundamentals, and this article takes a look at the 3 essential marketing principles you need to master as a small business owner.

Reading Time:

3:09

Topic:

Marketing Plans

Postcards – picture perfect promotion

There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out,

What You Will Learn:

Reading Time:

Topic:

Design

How to Write Effective Copy: Is Strict Grammar Important?

Grammatical errors may be entertaining, but they aren't selling anything. Mistakes make you look less than competent. They don't instill trust in the prospect (one of the main goals of advertising) and it is embarrassing for the company. So why are these issues so prevalent in advertising (especially small business advertising)?

What You Will Learn:

It can be hard knowing when it's okay to bend the grammar rules in marketing, or knowing how far is too far when writing ad copy — so let us break down the advertising grammar guidelines for you!

Reading Time:

3:23

Topic:

Copywriting

How to Effectively Manage Risk in Marketing

Definition of risk management - The process of analyzing exposure to risk and determining how to best handle such exposure

What You Will Learn:

Since business owners strive to minimize risk in their investments, this article explains how to do just that by choosing marketing tools that reliably deliver real results for small business owners.

Reading Time:

6:16

Topic:

Marketing Plans