Marketing Articles
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Marketing Article
It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before.
You may not like following rules (entrepreneurs usually don't), but this article explains why you absolutely must follow the 3 rules of direct mail marketing to get the best results.
5:36
Marketing Article
In the recent New York Times article about GreenDimes (the for-profit company on a crusade to stop junk mail), the founder Pankaj Shah uses a wide generality to attempt to make a point. Saying that "nobody" likes junk mail is a bit far fetched.
In the recent New York Times article about GreenDimes (the for-profit company on a crusade to stop junk mail), the founder Pankaj Shah uses a wide generality to attempt to make a point. Saying that "nobody" likes junk mail is a bit far fetched.
6 min
Marketing Article
Is the economy slow? I hadn't really noticed. Okay, so that may be an exaggeration - but the point is that I haven't let it get to me, and most importantly I've decided not to agree with the "fact" that all businesses are hurting because of the economy.
Is the economy slow? I hadn't really noticed. Okay, so that may be an exaggeration - but the point is that I haven't let it get to me, and most importantly I've decided not to agree with the "fact" that all businesses are hurting because of the economy.
4 min
Marketing Article
Many people continue their education at some point in their life, but how many of them do so while at the office? And no, I'm not talking about technical training for machinery or other job-specific tasks, but about people learning to do better at work.
Many people continue their education at some point in their life, but how many of them do so while at the office? And no, I'm not talking about technical training for machinery or other job-specific tasks, but about people learning to do better at work.
5 min
Marketing Article
If you could talk to successful salespeople from all ages throughout history, I guarantee you they would all rank "follow-up" as one of the most important strategies in their sales arsenal. There are certainly other factors that are important, like clearly outlining benefits, cultivating desire, and so on. But for all of the skill and knowledge that can be gained when it comes to selling, there is a certain aspect of the process that is a numbers game. The more opportunities you give prospects to respond, the more likely you are to get a response.
Since most leads don't close right away, this article shows you three easy ways to follow up with leads online to increase your closes without spending a bunch of extra money on follow up marketing.
6:30
Marketing Article
The wrong list fails to target people who would want to buy from you - and it is costly. In fact, this is what people refer to as 'junk mail'.
You can determine whether your postcards are perceived as direct mail marketing or junk mail, and this article tells you how to stay out of the junk mail pile.
6:48
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