Marketing Articles

Mind over marketing matter

Does mental energy have anything to do with marketing? Do you believe in mind over matter? We have all heard about people healing their illnesses miraculously by a mere thought

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Topic:

Marketing

Direct Mail Tips: Test, Track and Succeed

Direct mail suffers from longstanding myths about its effectiveness. Most novice marketers get the wrong idea about direct mail — often in the area of what to spend and how much to mail.

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This article explains your best results tracking strategies, so you can see what's working (and what isn't) in your postcard marketing campaigns, adapt your tactics and maximize your results.

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4:26

Topic:

Tracking

The Revenue-Killing Abyss in Your Sales Process

How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.

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You NEED to follow up with your prospects to close the most sales possible, and this article shows you the most effective ways to stay in touch with your leads.

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8:12

Topic:

Database Marketing

Direct Mail Tips: 6 Truths Every Postcard Marketing Expert Has Learned

In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the "best of the best" - in other words, I took the most proven details about postcards that were significant to you

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In marketing, experience is invaluable, because it's all about trial and error. This article lays out the 6 best lessons I've learned over my 20 years of experience, so you can skip the error part of the equation.

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5:59

Topic:

Postcard Marketing

An eye on the mortgage industry from a direct mail view

It's known that the economy has taken a hit, so let's not belabor that point. I've been saying that it is time to quit buying into the doom and gloom and get on the ball with promotion. The reason is simple. Those that continue to promote during slow econ

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Topic:

Mortgage Marketing