Marketing Articles
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Marketing Article
So you have been doing business like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them.
So you have been doing business like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them.
4 min
Marketing Article
Maybe you have thought about direct mail. Maybe you have wondered whether it could work for you. Maybe you have done it, but it never really paid off.
Since targeting quality prospect demographics directly determines whether or not your marketing produces for you, this article tells you everything you need to know to target the right ones.
10:34
Marketing Article
Does mental energy have anything to do with marketing? Do you believe in mind over matter? We have all heard about people healing their illnesses miraculously by a mere thought
Does mental energy have anything to do with marketing? Do you believe in mind over matter? We have all heard about people healing their illnesses miraculously by a mere thought
6 min
Marketing Article
Direct mail suffers from longstanding myths about its effectiveness. Most novice marketers get the wrong idea about direct mail — often in the area of what to spend and how much to mail.
This article explains your best results tracking strategies, so you can see what's working (and what isn't) in your postcard marketing campaigns, adapt your tactics and maximize your results.
4:26
Marketing Article
How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.
You NEED to follow up with your prospects to close the most sales possible, and this article shows you the most effective ways to stay in touch with your leads.
8:12
Marketing Article
In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the "best of the best" - in other words, I took the most proven details about postcards that were significant to you
In marketing, experience is invaluable, because it's all about trial and error. This article lays out the 6 best lessons I've learned over my 20 years of experience, so you can skip the error part of the equation.
5:59
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