Marketing Articles

The Five Essentials of Every Business Website

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Dental marketing strategy. Take your practice to the next level

The term dental marketing strategy might sound like it is esoteric or stratospheric. Let's take the mystery out of it so you can devise and implement your own dental marketing strategy that fits into your business plan.

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Dental Marketing

Postcard Layout Rules: 3 Tips on Creating Effective Marketing Postcards

It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before.

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You may not like following rules (entrepreneurs usually don't), but this article explains why you absolutely must follow the 3 rules of direct mail marketing to get the best results.

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5:36

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Postcard Marketing

Junk mail hater vs. junk mail participator

In the recent New York Times article about GreenDimes (the for-profit company on a crusade to stop junk mail), the founder Pankaj Shah uses a wide generality to attempt to make a point. Saying that "nobody" likes junk mail is a bit far fetched.

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Marketing

Can Small Businesses Benefit From PR?

Size really doesn't matter when it comes to PR. Any size company can benefit from publicity, but the practice is commonly misunderstood in the business arena.

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Public Relations