Marketing Articles

The Anatomy of a Landing Page: 7 Elements Your Landing Page Needs

Landing pages are an integral part of your direct mail marketing these days, for the main reason that they finish the communication once started by your direct mail postcard.

What You Will Learn:

Since landing pages need specific design strategies to maximize their lead generation results, this article tells you everything you need to know to make them awesome.

Reading Time:

4:37

Topic:

Internet Marketing

Direct Mail Tips: Postcard Marketing vs. Catalog Marketing

Many major catalogers have taken a direct hit in the last month due to the increase of postage costs and regulations. Not surprisingly, this subject was the key discussion topic at the Annual Conference for Catalog and Multichannel Merchants

What You Will Learn:

This aricle outlines the distinct advantages direct mail postcards have over direct mail catalogs, so you can choose the option that can bring you the most revenue.

Reading Time:

9:58

Topic:

Catalog Marketing

Being a Thriving Business in a Bad Economy: 3 Critical Mistakes to Avoid in Crisis

The individual can become confused as to what would be the appropriate course of action in such a volatile market. The individual investor or business owner must rise above the noise and make rational and logical decisions.

What You Will Learn:

In this article, I discuss some marketing landmines that sabotage your marketing efforts and yield disappointing results. You definitely want to avoid those.

Reading Time:

4:32

Topic:

Budgeting

Sports and World Peace

Like baseball, basketball is one of America's favorite pastimes. The evening the Houston Rockets won the NBA Championship in 1995, the streets of Houston were packed with throngs of people and seemed to be a common thread amongst everyone no matter their

What You Will Learn:

Reading Time:

Topic:

Marketing

What is a Marketing Strategy?

The term business marketing strategy might sound like it is esoteric or stratospheric, so let?s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.

What You Will Learn:

Good marketing strategy gets good marketing results. This article tells you the 7 tennants of marketing strategy to help you use GREAT strategy to get GREAT results.

Reading Time:

5:58

Topic:

Marketing Plans