Marketing Articles

3 Ways to Improve Your Marketing Results and Avoid Direct Mail Mistakes

In my dealings with small business owners, I have discovered something very interesting: marketing almost NEVER works for them. As you can imagine, since I own a marketing company that I grew from nothing to $20 million in revenue using postcard , this comes as quite a shock to me.

What You Will Learn:

No one likes mistakes. Mistakes are bad and, in business, usually end up costing you money. This article warns about 3 common marketing mistakes and how to avoid them.

Reading Time:

3:16

Topic:

Postcard Marketing

How Direct Mail can Boost Your Networking Efforts

You have to market to stay ahead in business today. Even if you live in a small community, marketing plays a big role in making your business creditable.

What You Will Learn:

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Topic:

Network Marketing

Do You Think We Are In A Recession?

I´ve been doing a bit of reading lately into this subject of “Recession’. That is the word we hear just about every day from the newspapers, friends, our financial advisors and government.

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Topic:

Economic Impact

Postcard Marketing Techniques: Designing Your Postcard

When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn't s

What You Will Learn:

There's a lot of marketing strategies at work in an effective marketing postcard, so this article breaks them all down to help you learn how to perfect your cards and maximize your results.

Reading Time:

2:05

Topic:

Mailing Lists

Does your marketing plan need changing? Part 1

Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.

What You Will Learn:

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Topic:

Marketing