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Marketing Articles

Marketing Relevance: The Difference Between Direct Mail and Junk Mail

The wrong list fails to target people who would want to buy from you - and it is costly. In fact, this is what people refer to as 'junk mail'.

What You Will Learn:

You can determine whether your postcards are perceived as direct mail marketing or junk mail, and this article tells you how to stay out of the junk mail pile.

Reading Time:

6:48

Topic:

Mailing Lists

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3 Online Follow Up Tools Your Small Business Needs

If you could talk to successful salespeople from all ages throughout history, I guarantee you they would all rank "follow-up" as one of the most important strategies in their sales arsenal. There are certainly other factors that are important, like clearly outlining benefits, cultivating desire, and so on. But for all of the skill and knowledge that can be gained when it comes to selling, there is a certain aspect of the process that is a numbers game. The more opportunities you give prospects to respond, the more likely you are to get a response.

What You Will Learn:

Since most leads don't close right away, this article shows you three easy ways to follow up with leads online to increase your closes without spending a bunch of extra money on follow up marketing.

Reading Time:

6:30

Topic:

Marketing

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Corporate Universities: Where Employees Go Back to School… at Work

Many people continue their education at some point in their life, but how many of them do so while at the office? And no, I'm not talking about technical training for machinery or other job-specific tasks, but about people learning to do better at work.

What You Will Learn:

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Topic:

Business

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Disagreement Can Be the Key to Success

Is the economy slow? I hadn't really noticed. Okay, so that may be an exaggeration - but the point is that I haven't let it get to me, and most importantly I've decided not to agree with the "fact" that all businesses are hurting because of the economy.

What You Will Learn:

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Topic:

Economic Impact

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Junk mail hater vs. junk mail participator

In the recent New York Times article about GreenDimes (the for-profit company on a crusade to stop junk mail), the founder Pankaj Shah uses a wide generality to attempt to make a point. Saying that "nobody" likes junk mail is a bit far fetched.

What You Will Learn:

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Topic:

Marketing

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