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Marketing Articles

Postcard Design Tips You Won’t See on MSNBC

When I started out in business, I was a graphic designer. It's something I am very passionate about. MSNBC asked me to come back on "Your Business" for a second time and discuss what makes for effective graphic design.

What You Will Learn:

Marketing postcards need very intentional designs to generate the kind of responses you want them to, so we've created this article to explain all the design elements you need to include in your cards.

Reading Time:

3:32

Topic:

Design

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The Biggest Planning Mistake Entrepreneurs Make

What do you want to achieve this year? More new customers per week? Higher average order amounts? Better customer service ratings?

What You Will Learn:

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Topic:

Marketing Plans

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Does the Economic Slump Mean Small Business Disaster?

I am getting bombarded by the media's doom and gloom about the economy! I can't take it anymore!! My future, my financial success, my life are in my hands and in my hands alone. That is my rock. That is what I must believe. Because the minute I assign bla

What You Will Learn:

Reading Time:

Topic:

Economic Impact

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Targeting the Right Audience With Direct Mail Marketing

The biggest single factor in the success of your postcard mailings is who you send your postcards to.

What You Will Learn:

Your choice of mailing list can prove fantastic or fatal for your marketing campaigns, but lucky for you this article shows you how to choose the right one.

Reading Time:

3:42

Topic:

Target Marketing

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Why Your Happy Customers AREN’T Talking

You have a great company and you provide the highest level of customer service. But as the old cliche says: "A happy customer tells a friend, an unhappy customer tells 10 friends."

What You Will Learn:

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Topic:

Offer Marketing

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