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Marketing Articles

How to Reduce Postage Costs for Direct Mail Campaigns

Let's talk about how to keep your postage costs down.

What You Will Learn:

Reducing costs is awesome. Everybody loves it, and this article tells you how you can reduce your postage costs to generate a better return on investment.

Reading Time:

2:50

Topic:

Mailing Lists

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Marketing in a Recession: A New Perspective

It's known that the economy has taken a hit, so let's not belabor that point. I've been saying that it is time to quit buying into the doom and gloom and get on the ball with promotion. The reason is simple.

What You Will Learn:

Recessions don't have to be business-killers for companies in the mortgage industry. The 7 tips in this article show you how to make your business recession-proof.

Reading Time:

5:19

Topic:

Economic Impact

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Insurance Agents: The Fatal Business Mistake You Don’t Know You’re Making

Most people use the words advertising and marketing interchangeably — but they are NOT the same! This subtle misunderstanding is hazardous to your business. You may be neglecting important opportunities and preventing your growth!

What You Will Learn:

Reading Time:

Topic:

Business

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The Easy-Revenue Goldmine You’re Completely Ignoring

Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future.

What You Will Learn:

You need to send your postcards to ideal prospects, the ones who already want what you can offer, to be successful. This article tells you how to figure out who those prospects are.

Reading Time:

3:28

Topic:

Database Marketing

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Marketing Outside-the-Box = Getting Ahead

Even though advertisers increased spending 10% to $140 billion last year as reported by TNS Media Intelligence, that onslaught may just be turning all marketing messages into a bunch of hullabaloo that reaches no one.

What You Will Learn:

Creative, out of the box marketing ideas stick in prospects' minds better, so this article gives you suggestions on how to think more creatively about your marketing message.

Reading Time:

5:23

Topic:

Marketing

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