The Situation

The HVAC experts at AAA Heating Air Conditioning in Kent, WA were looking for a way to keep their business humming with a steady stream of jobs, so they called PostcardMania for help.

The Solution

After overseeing dozens of HVAC marketing campaigns, their PostcardMania marketing consultant knew that sending reminder postcards to an HVAC companys customer database is a cost-effective way to generate new jobs.

Heres why this particular postcard was successful:

  • The bold but simple black and yellow color scheme helps it stand out in the recipients pile of mail
  • The bold words IMPORTANT REMINDER get the recipients attention
  • A note that the offer may expire within 30 days urges their customers to call and make an appointment right away

AAA Heating Air Conditioning sent the postcards out to their customer database in small batches, once or twice a month. Each customer received the card just once.

The Results

250 jobs booked a 2,655% return on investment!

Over the course of five months, AAA Heating Air Conditioning booked 250 jobs from their reminder postcards, generating a 2,655% return on their investment! They were so pleased with their results, they continue to send out the cards regularly!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other HVAC companies!

Speak to a Marketing Consultant 1-800-628-1804
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