The owners of First Stone Management wanted to increase their marketing to attract more motivated homeowners who needed to sell their houses due to distress or equity that was too high.
First Stone Management needed a marketing solution designed especially to grab homeowners’ attention and compel them to contact First Stone for help in getting rid of their distressed properties. The client used Everywhere Small Business to run matching Google AND Facebook ads at the same time their postcards mailed.
Here’s why their design worked:
The matching Google and Facebook ads reached thousands of people online. By using a special printing technology, the client’s postcard featured BOTH the first name of each and every prospect and their property address, giving a personalized touch. Plus — integrating both Google and Facebook ads into their postcard mailing using Everywhere Small Business, the client got their marketing shown to every qualified prospect for just pennies extra per piece.
For their campaign, First Stone Management used a list of high equity, non-owner occupied homes and added additional homes to it that they had identified as distressed from driving around their area in California. These mailing list contacts not only received the client’s postcards, but they also saw matching Google and Facebook ads online.
23 unique tracked calls!
Number of Times Google Ad Displayed
Google Ad Clicks
Number of Times Facebook & Instagram Ad Displayed
Facebook & Instagram Ad Clicks
First Stone Management mailed just 2,000 postcards and still have 3,000 more to mail in their campaign — yet here are their results from their Everywhere Small Business campaign so far:
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors!