Real Estate Direct Mail Case Study: Buy Lexington Homes

The Situation

Buy Lexington Homes, a Lexington, KY real estate investment business, was looking to purchase more investment properties, and (like most businesses) generate more income! Since it can be difficult to stand out in the real estate investment industry (the competition is stiff for investors!), Buy Lexington Homes needed a way to really stand out and ensure their offer was seen. They called PostcardMania to speak with a marketing specialist about a real estate investor marketing plan/strategy.

The Solution

Personalized yellow letter postcards are a proven marketing tool that utilizes the power of (you guessed it) personalization.

On the direct mail piece, you can specify each recipients first name, last name, home address, street name, neighborhood, home value and more much more. Its an effective way to grab the attention of your target market in a crowded, competitive field.

In the case of Buy Lexington Homes, their consultant helped them come up with a personalized we buy houses postcard template thats straightforward, to the point and personalized with the property address of the recipient to ensure it catches their eye.

Here are a few key elements in their direct mail postcard design:

• A clear and bold headline theres no guessing what the message is here
• Short paragraph so that prospects know what youre offering them
• Strong call to action the simple act of telling recipients what to do next actually increases the odds of them taking that action

For the mailing, Buy Lexington Homes provided a list of 6,000 records of both single and multiple family dwelling units, which we mailed to once.

The Results

Im getting a 1-2% response rate, and out of that Im getting 1-2 sales through each mailing deals are $5-10k each.